Tag: Experian

Total Results: 11

Freecreditscore.com supports brand’s music connection via mobile

Published: November 28, 2011

Television viewers can interact with new ads for freecreditscore.com using their smartphones to download exclusive content such as ringtones from the band featured in the ads.

Mobile will be primary device for entertainment needs: report

Published: August 12, 2011

Twenty-nine percent of mobile phone owners today believe their handset will be the primary device for their entertainment needs in the future, per a new report by Experian Simmons.

Mobile most effective medium for initiating dialogue with consumers: Experian

Published: March 31, 2011

Businesses working to integrate mobile into their marketing mix have the ability to prompt immediate response and establish a two-way dialogue with consumers, according to a study by Experian.

Consumers find mobile ads pushing sales or promotions useful: Experian

Published: October 12, 2010

This holiday season marketers need to carefully tailor the messages sent using mobile because irrelevant, intrusive and unsolicited communications via the medium feel very unwelcome, per Experian.

90 percent of adults use at least one mobile device: Study

Published: March 31, 2010

Nine out of 10 United States adults today use at least one mobile device and 35 percent of mobile phone users now pay $100 a month or more for service, according to Experian Simmons.

Domino’s Pizza exec: Mobile commerce growing at astounding rate

Published: September 4, 2009

Domino’s Pizza is driving traffic to its newly optimized mobile Web site with mobile advertising and seeing a surge in revenue from its mobile commerce platform.

Mobile advertising to grow exponentially: Experian report

Published: June 15, 2009

By Experian Marketing Services

While SMS is the dominant form of mobile advertising today, the adoption of smartphones and mobile broadband (3G) networks will play a significant role in how marketers approach the channel.

Database specialist Experian enters mobile with SmartReply alliance

Published: October 29, 2008

Database marketing services specialist Experian Marketing Services struck a mobile marketing partnership with SmartReply, a mobile and voice marketing services company.

Mobile usage gap is closing: Experian

Published: July 18, 2008

The mobile usage gap is closing nationwide, according to a study by Experian Consumer Research.

Teen mobile subscriber market reaching saturation: Study

Published: June 30, 2008

A new study claims that the number of U.S. mobile subscribers age 12-17 last year crossed 16 million, up 12 percent from 2006. But that growth momentum may not hold.