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Tag: Experian Marketing Services


Total Results: 3

Mobile most effective medium for initiating dialogue with consumers: Experian
Published: March 31, 2011
Businesses working to integrate mobile into their marketing mix have the ability to prompt immediate response and establish a two-way dialogue with consumers, according to a study by Experian.
Mobile advertising to grow exponentially: Experian report
Published: June 15, 2009
By Experian Marketing Services

While SMS is the dominant form of mobile advertising today, the adoption of smartphones and mobile broadband (3G) networks will play a significant role in how marketers approach the channel.

Database specialist Experian enters mobile with SmartReply alliance
Published: October 29, 2008
Database marketing services specialist Experian Marketing Services struck a mobile marketing partnership with SmartReply, a mobile and voice marketing services company.