Tag: FIFA

Total Results: 10

Mobile campaign supports bid to bring World Cup to US

Published: August 26, 2010

The USA Bid Committee launched a multimedia petition to bring the FIFA World Cup to the United States featuring a mobile effort in conjunction with Major League Soccer.

World Cup changed everything for mobile: ESPN exec

Published: July 20, 2010

NEW YORK – The 2010 FIFA World Cup was a watershed moment for mobile as barriers and records of all sorts were broken, according to an ESPN executive.

FIFA World Cup presents big mobile marketing opportunities for brands

Published: June 16, 2010

The FIFA World Cup presents big opportunities for brands to create successful mobile advertising campaigns, especially with the evolution of location-based and geo-targeting capabilities.

Audi exclusive sponsor of Fox’s FIFA World Cup iPhone app

Published: May 28, 2010

Luxury automaker Audi is the exclusive sponsor of Fox Soccer Channel’s new Ticket to South Africa iPhone application featuring coverage of the FIFA World Cup.

World Cup stars, carriers back 1GOAL mobile campaign to support education

Published: May 19, 2010

The GSMA, carriers, pop stars and royalty are getting behind 1GOAL: Education for All, the FIFA-backed legacy project for the 2010 World Cup that features a worldwide mobile campaign.

Pepsi scores goal with soccer channel on Nokia

Published: April 28, 2010

Nokia has launched the Ovi Store soccer channel featuring exclusive Pepsi content as well as entertainment, applications and information from various soccer content providers.

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.

ESPN taps mobile to court World Cup soccer fans

Published: December 15, 2009

ESPN is featuring mobile as a central channel in its efforts to connect with soccer fans leading up to and during the 2010 FIFA World Cup in South Africa.

Fox Soccer Channel launches SMS alerts

Published: March 6, 2009

Fox Soccer Channel is letting fans sign up for text-message alerts to stay in-the-know.

Handango, EA sign global mobile game distribution deal

Published: August 14, 2008

Smartphone content provider Handango Inc. has signed a mobile game distribution deal with Electronic Arts to expand its content offerings.