Tag: FT

Total Results: 479

8pc of magazine pages contained mobile bar code in Q1: study

Published: May 15, 2012

QR codes, Microsoft Tags and other mobile action codes continue to spread through print magazines at a fast pace, with 1,356 mobile action codes printed in the first quarter of 2012, up from 352 during the same period a year ago, according to a new report from Nellymoser.

Facebook’s mobile crisis points to online business model demolition

Published: May 14, 2012

Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.

Yamaha drives 300pc jump in mobile traffic with HTML5-based sites

Published: May 10, 2012

Yamaha saw its mobile traffic jump 300 percent in a year after launching two HTML5-based mobile sites for its watercraft vehicles.

Nokia Lumia momentum grows with high-profile apps from Rovio, Groupon

Published: May 10, 2012

Some would say it has been slow going for the Nokia Lumia but the Windows Phone smartphone appears to be gaining momentum, at least when it comes to attracting big-name mobile application developers to the platform.

Which type of mobile channel should a business develop?

Published: May 7, 2012

By
Thomas Coles

Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.

Dairy Queen, Kraft celebrate milestone via location-based mobile campaign

Published: May 3, 2012

Dairy Queen has partnered with Kraft to roll out a mobile location-based and social media-driven contest that helps celebrate Oreo’s 100th birthday.

Barnes & Noble, Microsoft partnership a good move, but is it enough?

Published: May 1, 2012

Barnes & Noble Inc. and Microsoft are teaming up to strengthen their relative positions in the ereader and tablet markets, but the move does not automatically rewrite a competitive landscape that is dominated by Apple, Google and Amazon.

Privacy versus data and building consumer trust

Published: April 26, 2012

By Gary Schwartz

We are confused with what to call private and what to call public, what to sanction and what not to sanction. How can we solve small-screen privacy when we haven't solved our digital angst on the PC?

Will iPhone take a hit now that Verizon is supporting Windows Phone?

Published: April 23, 2012

With wireless carriers not making as much money from smartphones as they would like, Verizon Wireless is putting its support behind Windows Phone in hopes of spurring on greater competition with iPhone and Android.

Planters snacks on mobile to support new nut mix

Published: April 20, 2012

Planters, a division of Kraft Foods, is running mobile ads within the Men's Health mobile applications to promote its new nut mix.