Tag: FTC

Total Results: 16

Where are the legal minefields in mobile marketing?

Published: March 8, 2010

NEW YORK � Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.

Google gets key concern over digital M&A: Consumer privacy

Published: February 22, 2010

By Adam Snukal

Self-fulfilling prophesy or routine whenever it acquires in the digital advertising space, Google recently said it had received a second request for information from the FTC on the AdMob acquisition.

Consumer groups ask FTC to block $750M Google-AdMob deal

Published: December 29, 2009

Consumer Watchdog and the Center for Digital Democracy asked the Federal Trade Commission to block Google�s $750 million deal to buy AdMob.

Google, Apple: friends, rivals or frenemies?

Published: October 14, 2009

With Arthur Levinson resigning from Google's board in the wake of an FTC antitrust investigation, there has been no shortage of drama between Apple and Google.

How the FCC inquiry will affect mobile marketing: Webinar

Published: September 16, 2009

The FCC has launched a sweeping inquiry into mobile industry practices. Experts explained how this investigation may affect mobile marketing during a webinar hosted by Mobile Marketer.

Advocacy groups urge congress to enact consumer privacy guarantees

Published: September 2, 2009

A coalition of 10 consumer privacy organizations called on Congress yesterday to enact legislation to protect consumers in the online and mobile channels.

Why email marketers must mobile-optimize their messages

Published: August 20, 2009

Whether marketers can track it or not, they can safely assume that a significant portion of their emails are being read on mobile phones.

FCC should make public Apple, AT&T and Google responses

Published: August 3, 2009

Has Apple's rejection of the Google Voice application in its Apple App Store triggered the beginnings of a government investigation that promises more regulation where market forces should endure?

How to keep regulators from policing mobile marketing

Published: June 4, 2009

NEW YORK - What is it going to take to make sure that the mobile industry has good privacy systems in place? Panelists at the MMA's Mobile Marketing Forum addressed just that.

More mobile marketing regulation may not benefit consumers

Published: June 27, 2008

By Eric Holmen

Earlier last month, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a complaint with the FTC, calling for more stringent regulation of the mobile marketing industry.