Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: FTC


Total Results: 16

   Displaying: 1 - 10

Where are the legal minefields in mobile marketing?
Published: March 8, 2010
NEW YORK – Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.
Google gets key concern over digital M&A: Consumer privacy
Published: February 22, 2010
By Adam Snukal

Self-fulfilling prophesy or routine whenever it acquires in the digital advertising space, Google recently said it had received a second request for information from the FTC on the AdMob acquisition.

Consumer groups ask FTC to block $750M Google-AdMob deal
Published: December 29, 2009
Consumer Watchdog and the Center for Digital Democracy asked the Federal Trade Commission to block Google’s $750 million deal to buy AdMob.
Google, Apple: friends, rivals or frenemies?
Published: October 14, 2009
With Arthur Levinson resigning from Google's board in the wake of an FTC antitrust investigation, there has been no shortage of drama between Apple and Google.
How the FCC inquiry will affect mobile marketing: Webinar
Published: September 16, 2009
The FCC has launched a sweeping inquiry into mobile industry practices. Experts explained how this investigation may affect mobile marketing during a webinar hosted by Mobile Marketer.
Advocacy groups urge congress to enact consumer privacy guarantees
Published: September 2, 2009
A coalition of 10 consumer privacy organizations called on Congress yesterday to enact legislation to protect consumers in the online and mobile channels.
Why email marketers must mobile-optimize their messages
Published: August 20, 2009
Whether marketers can track it or not, they can safely assume that a significant portion of their emails are being read on mobile phones.
FCC should make public Apple, AT&T and Google responses
Published: August 3, 2009
Has Apple's rejection of the Google Voice application in its Apple App Store triggered the beginnings of a government investigation that promises more regulation where market forces should endure?
How to keep regulators from policing mobile marketing
Published: June 4, 2009
NEW YORK - What is it going to take to make sure that the mobile industry has good privacy systems in place? Panelists at the MMA's Mobile Marketing Forum addressed just that.

More mobile marketing regulation may not benefit consumers
Published: June 27, 2008
By Eric Holmen

Earlier last month, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a complaint with the FTC, calling for more stringent regulation of the mobile marketing industry.

come see us at CTIA Booth 1015