Tag: FTC

Total Results: 34

Privacy compliance is critical

Published: January 10, 2011

By Richard B. Newman

As online and mobile marketing turn the page on 2010, one thing is clear: privacy and security are center-stage.

Marketers wake up to new privacy challenges

Published: January 3, 2011

By Linda A. Goldstein

The Federal Trade Commission's proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.

Is FTC’s Do Not Track proposal a solution chasing a problem?

Published: December 3, 2010

If the Federal Trade Commission’s proposed Do Not Track mechanism becomes a reality, mobile marketers will suffer loss of business and consumers will be bombarded with spray-and-pray ads that are not behaviorally targeted.

Apple’s moves in mobile advertising generate new antitrust complaint

Published: August 12, 2010

By Jeffrey Neuburger

One question the regulators will likely assess is whether Apple has run afoul of the Sherman Antitrust Act, which prohibits monopolies that restrict competition.

Google becomes world's largest mobile ad network: 9 implications

Published: May 24, 2010

The FTC approved Google’s $750 million purchase of mobile ad network AdMob, stating the deal is unlikely to harm competition. The implications for mobile advertising cannot be overstated.

All eyes now on Microsoft: which ad network will it be?

Published: May 24, 2010

With AdMob and Quattro Wireless off the market, the remaining independent ad networks are now left to woo the only major online player with serious aspirations in mobile. Make that call to Microsoft.

What the new consumer privacy bill means for data collection

Published: May 10, 2010

By Adam Snukal

How will the provisions of the proposed consumer privacy bill in the U.S. House of Representatives affect Internet and mobile marketers?

FCC broadband plan suggests consumer control over personal data

Published: April 19, 2010

By Jeffrey Neuburger

The FCC broadband plan surveys the tension between the privacy interests of consumers versus the use of consumer data to target useful ads and monetize services that are free to consumers.

Where are the legal minefields in mobile marketing?

Published: March 8, 2010

NEW YORK – Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.

Google gets key concern over digital M&A: Consumer privacy

Published: February 22, 2010

By Adam Snukal

Self-fulfilling prophesy or routine whenever it acquires in the digital advertising space, Google recently said it had received a second request for information from the FTC on the AdMob acquisition.