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Tag: Facebook


Total Results: 320

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Mobile know-how propels brand value of Apple, Google, Facebook: report
Published: October 10, 2014
A new report from Interbrand deems Apple and Google as the top two highest-value brands, reflecting the influence of mobile in today’s world of business.
Facebook ad network expansion underscores value of buying history for mobile ads
Published: October 8, 2014
Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.
Google sets sights on messaging to shore up mobile role
Published: October 8, 2014
Google’s rumored foray into mobile messaging, which is expected to launch in early 2015, could ramp up competition in the messaging space among leaders such as WhatsApp and Facebook Messenger.
Mobile Minutes: Yahoo seeks Snapchat; Samsung faces low quarter; New Microsoft app; Facebook acquires WhatsApp
Published: October 7, 2014
Today in mobile marketing - Yahoo nears investment in Snapchat; Samsung poised for ‘ugly’ quarter as iPhones get bigger; Meet Sway, Microsoft's first new Office app in a decade; Facebook's WhatsApp acquisition now has price tag of $22 billion.
Mobile Minutes: Facebook goes into healthcare; Tinder seeks revenue; Online recipes go tech; Mobile retail's future
Published: October 6, 2014
Today in mobile marketing - Exclusive: Facebook plots first steps into healthcare; Tinder narrows down its options for how to make money; Online recipes will soon have a button that sends you the ingredients; What does the future hold for mobile and the retail shopping experience?
Ford, Facebook execs: Personalize marketing to reach mobile-ad-friendly consumers
Published: October 1, 2014
NEW YORK – Executives from Ford Motor and Facebook at the Mobile Marketing Association’s SM2 Innovation Summit said marketers must expand their mobile presence to better relate to consumers personally.
Mobile Minutes: Facebook relaunches Atlas; Google’s streaming music plans; Politics and social media; Walmart board
Published: October 1, 2014
Today in mobile marketing - Facebook relaunches Atlas for marketers to serve targeted ads across multiple devices; Google searches for right note in online music business; Twitter is for liberals; Pinterest is for conservatives; Walmart names Instagram co-founder Systrom to board.
Mobile Minutes: Pinterest goes commerce; China blocks Instagram; AT&T doubles data; Ello rivals Facebook
Published: September 30, 2014
Today in mobile marketing - Pinterest goes commerce: Pin, click, buy; Instagram reportedly blocked in China amid Hong Kong protests; AT&T doubles data on high-end plans, starting at 15GB tier; Ello offers no-ads alternative to social network Facebook.
Facebook prioritizes user IDs over cookies to boost mobile budgets
Published: September 26, 2014
With Facebook’s expected launch of a new ad network called Atlas, the social media giant may be looking to dethrone Google as the king of mobile advertising but it faces a potential coup from marketers who are having second thoughts about sharing user data.
Mobile Minutes: iOS update pulled; Facebook's WhatsApp bid greenlit; Apple, Twitter bet on start-up; High-fashion Apple
Published: September 26, 2014
Today in mobile marketing - Apple pulls iOS 8 software update after iPhone problems; Exclusive: EU regulators to approve Facebook's $19 billion bid for WhatsApp; Apple, Twitter bet on twenty-somethings' billion dollar company; Apple Watch mashups hint at how the company could go high-fashion.