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Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld
Published: July 2, 2015
Today in mobile marketing - Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
Kraft shifts more of budget to mobile amid summer campaign success
Published: July 1, 2015
Kraft Foods’ summer campaign with LiveNation and Spotify is finding success on mobile and social, prompting the consumer packaged goods brand to shift more of its budget to mobile from desktop.

Platform Pulse: Mobile’s takedown of TV continues
Published: June 29, 2015
Last week’s mobile platform news was all about the power of imagery and the growing opportunity to deliver immersive and relevant storytelling that leaves television in the dust as Facebook, Instagram and Snapchat continue to innovate.
Kleenex cries out for caring messages in interactive Facebook effort
Published: June 26, 2015
Kimberly-Clark’s Kleenex brand is leveraging an interactive tissue box to let users deliver Messages of Care as part of a Facebook campaign that points to the power of linking social and a personalized approach, but suffers from the lack of a stronger mobile play.
Universal Studios scares up mobile engagement via Facebook Messenger
Published: June 24, 2015
Universal Studios engaged more than 100,000 consumers and drove awareness for recent horror film Unfriended by enabling users of the Facebook Messenger application to communicate with one of the movie’s characters.
Mondelez’s Triscuit tries to close gap between inspiration, trial on social
Published: June 23, 2015
Mondelez is ramping up on mobile to drive trial for its first limited-edition Triscuit flavor, created in partnership with Martha Stewart, placing a strong focus on Pinterest via on-pack promotion as well as native mobile ads on Facebook.
Can Facebook challenge YouTube’s dominance on mobile video?
Published: June 23, 2015
YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
IDC analyst: APIs are new trading currency for mobile marketers
Published: June 19, 2015
NEW YORK – An International Data Corporation analyst at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015 said that APIs are becoming a new form of trading currency, and urged marketers to ensure their strategies are up to par as the application market grows more saturated.
Dove's latest viral video success targets dads with emotional message
Published: June 17, 2015
Unilever's Dove continues its streak of viral video successes with a new entry in advance of Father’s Day that depicts men first learning their partners are pregnant while simultaneously promoting the brand’s Men+Care line.
Amazon streams first episode of Catastrophe on Facebook
Published: June 16, 2015
Amazon’s on-demand streaming service is urging consumers to view the first episode of its latest series for free on Facebook for a limited time, a move designed to drum up excitement surrounding the show and help Amazon Instant Video better compete with Netflix and HBO.
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