Tag: Facebook

Total Results: 235

Facebook’s play to own the mobile home page fails, like others before

Published: May 15, 2013

The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.

Facebook eyes Waze buy to drive local relevancy

Published: May 10, 2013

In a reflection of the key role that location plays in mobile, Facebook is reportedly close to paying up to $1 billion to acquire Waze, a navigation application that lets drivers build and use live maps, as well as browse real-time traffic updates and turn-by-turn directions.

Facebook’s mobile fortunes improve but rich user experiences still lacking

Published: May 2, 2013

Facebook executives are talking up what they say are significant advances made in mobile during the first quarter, including the launch of Facebook Home and improved targeting capabilities. However, Facebook continues to look for ways to deliver rich advertising experiences to mobile users.

Facebook cozies up to mobile app developers with Parse acquisition

Published: April 30, 2013

Facebook’s acquisition of Parse, which automates certain parts of application development, reinforces the social network’s commitment to mobile by bringing it closer to developers and opening up new opportunities to build mobile ad inventory.

Implications of Facebook Home for marketers

Published: April 29, 2013

By Brendan A. Fitzpatrick

By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d'etat.

Mobile social advertising makes quantum leap forward

Published: April 22, 2013

Facebook is not the only social media site moving aggressively to improve its mobile advertising offerings. Twitter and LinkedIn also recently took steps to move mobile social advertising forward with better targeting and business-to-business offerings.

Is mobile a more important ad medium than TV? Facebook thinks so

Published: April 17, 2013

Sheryl Sandberg, chief operating officer of Facebook, said this week that mobile is as important, if not more important, to marketers than television. While many in the advertising world would agree with Ms. Sandberg, others are not so sure mobile has reached its full potential yet or that it will ever replace TV entirely.

Facebook speaks language of big brands with behavioral targeting

Published: April 12, 2013

In a significant advancement for its mobile advertising offerings, Facebook is giving marketers a way to target mobile ads based on the products and brands that users buy.

GM friends Facebook, pointing to its significant role in mobile advertising

Published: April 11, 2013

GM is reportedly launching a mobile-only advertising campaign on Facebook for the Chevrolet Sonic with the automaker investing in the social network for the first time in almost a year.

Battlefield mobile: Twitter Cards versus Facebook Home

Published: April 10, 2013

By Alex Jacobs

It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.