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Tag: Facebook

Total Results: 575

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84pc of Facebook's ad revenue came from mobile in 2016
Published: February 3, 2017
The vast majority of Facebook's daily active users were on mobile in 2016, according to the company’s financial report.
Facebook cautiously tests ads on Facebook Messenger
Published: January 27, 2017
Facebook is testing out a lightweight, non-intrusive ad model for Facebook Messenger, setting the stage for better brand engagement on the popular messaging platform.
Snickers Super Bowl interpretation brings new meaning to "live"
Published: January 27, 2017
Mars, Incorporated’s Snickers is making a bold move for its high-priced Super Bowl spot by filming the ad live and holding a 36-hour Facebook stream, hoping to be the most buzzed-about marketer.
Mobile Minutes: Facebook lawsuit; Medicaid data; Suspended Twitter user; Fitbit acquisition
Published: January 11, 2017
Today in mobile marketing - Facebook challenges $2 billion lawsuit alleging oculus stole key technology; Medicaid’s data gets an Internet-era makeover; Twitter temporarily suspends woman after she reports anti-Semitic messages; Fitbit acquires smartwatch maker Vector Watch.
Lifestyles spins common marketing tropes to be more meaningful
Published: December 20, 2016
Ansell condom brand Lifestyles is teasing mobile video viewers to continue watching its preroll ads by taking an “unnecessary censorship” strategy in a new video campaign.
Sky Sports gives English football fans a new chatbot
Published: December 19, 2016
Sky Sports is giving fans of English Premiere League football (or soccer, for Americans) a new way to interact with their favorite teams in the form of a Facebook Messenger chatbot.
Facebook dynamic ads can now be tailored for app installs
Published: December 12, 2016
Facebook has finally launched its dynamic ads feature aimed toward driving mobile application installs, and brands such as Hotels.com are already starting to see the effects.
Instagram introduces live video, with massive audience for marketers
Published: November 23, 2016
Instagram is following in the footsteps of its parent company, Facebook, with the introduction of Instagram Live, providing an opportunity for brands to connect with millions of Instagram users in a more organic, unstructured way.
Mobile Minutes: Apple’s MacBook Pro; Facebook's memorials; Texting cows; Cheetah Mobile goes to Europe
Published: November 15, 2016
Today in mobile marketing – Apple’s new MacBook Pro: fast and light, but not for everyone; Facebook temporarily killed off a lot of its users; Your milk may soon come from cows that can text; Multi-billion Cheetah Mobile making move into Europe.
Fox leveraged social media for buzz by premiering new show on Facbeook Live
Published: November 14, 2016
Fox has been tapping into the power of social media and the increasing popularity of social video by premiering its horror show, Outcast, on Facebook simultaneously with its TV debut.
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