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Tag: Facebook


Total Results: 346

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Facebook broadens Messenger's reach to promote shopper convenience, publisher monetization
Published: March 26, 2015
Facebook’s positioning of its Messenger application as a platform focused on content aims to offer both a seamless journey for consumers and new monetization capabilities for publishers as the social media giant increasingly takes on the look of an all-encompassing mobile hub.
Facebook's direct line to millennial access: Will it work for media?
Published: March 25, 2015
Media publications and Facebook are starting an experimental process offering content to readers on the social network without the need to continue to an external link to better attract fleeting millennial readers.
Mobile Minutes: AT&T and Cricket; Facebook expert poached; Designing on mobile; Battling cyberattacks
Published: March 23, 2015
Today in mobile marketing – AT&T CEO vows to 'shake up' no-contract wireless with Cricket; White House poaches Facebook engineering boss as new IT director; Design gains importance as devices get more personal; U.S. must step up capacity for cyberattacks, chief argues.
Denny’s exec: Location-based messaging lifts store visits, augments brand - Mobile Commerce Daily
Published: March 19, 2015
Mobile Commerce Daily today – Denny’s exec: Location-based messaging lifts store visits, augments brand; Wendy’s exec urges marketers to tap partners’ expertise for mobile success.
Facebook TV ads touting power of friendship reflect exodus of teens
Published: February 27, 2015
Facebook risks being seen as struggling to halt a mass departure of teen users from its site with a television branding campaign in Canada and Britain that casts it as a family-reunion ground.
Facebook grabs bigger piece of growing dynamic retargeting budgets
Published: February 19, 2015
With Target reporting that Facebook’s new product ads are delivering two times the conversion rate on mobile, the offering could help the social media giant grab a bigger piece of marketers’ growing dynamic retargeting budgets.
Facebook rewards effective advertising by disclosing user-relevancy scoring system
Published: February 17, 2015
Facebook’s decision to reveal how it judges the user relevancy of the ads it puts on its platform is the social networking site’s way of rewarding brands that take the time to create messaging that resonates with audiences, since the move could help marketers lower the cost of their ads.
Fashion brands struggle for innovation in mobile marketing efforts
Published: February 12, 2015
While fashion brands will be all over social media this week to drive the conversation around their latest looks at New York's Fashion Week, mobile marketing will likely not have much of a presence beyond this as these brands are still struggling with how best to leverage the technology.
Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Snuggle spreads cuddles via personalized video messages on mobile
Published: February 5, 2015
Fabric softener brand Snuggle is gearing up for Valentine’s Day by offering snuggling tips online and encouraging consumers to share a snug by creating a personalized video, featuring its teddy bear mascot, to share with friends and family via social media channels and email.
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