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Tag: Facebook


Total Results: 388

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Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Published: July 30, 2015
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Mobile Minutes: Google Play Music; Square’s IPO; Best Buy sells Apple Watch; Facebook’s free Internet service
Published: July 28, 2015
Today in mobile marketing – Google and Samsung take on Apple Music with six months of free music streaming; Mobile payments company Square files confidentially for IPO – reports; Best Buy to become first major retail chain to offer Apple Watch; Facebook and other tech giants expand Internet access in Africa.
Stride Rite walks into mobile ads with rebranding campaign
Published: July 27, 2015
Children’s shoe manufacturer Stride Rite is launching an omnichannel campaign to introduce its rebranding, leveraging mobile and social media to connect with parents through real-life experiences and ad content.
Mobile Minutes: Facebook and privacy; Amazon surges; Pandora grows; LinkedIn for athletes
Published: July 27, 2015
Today in mobile marketing – Facebook loses appeal over access to user data; Amazon shares soar on surprise profit, market value above Walmart’s; Pandora continues to grow, but giants loom on the horizon; Can a LinkedIn for athletes ever replace sports agents?
Mobile Minutes: PayPal’s new start; US cable industry; Facebook shoppers; Starbucks in Britain
Published: July 21, 2015
Today in mobile marketing – PayPal enters a brave new world of money disruption; US cable industry campaign aims to boost mobile views; Can Facebook turn its users into shoppers?; Starbucks to launch mobile ordering as part of £30m technology drive.
Platform Pulse: Beacons could soon be everywhere
Published: July 20, 2015
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
Febreze freshens up with Facebook's carousel ads for mobile
Published: July 17, 2015
With early results for Facebook’s carousel ads showing 30 to 50 percent lower cost-per-conversion, Procter & Gamble is betting on the interactive ads to drive trial for its latest product innovation – Febreze with Tide Original Scent – by linking to Coupons.com on the last panel.
Twitter and Facebook serve different purposes for news consumption: Pew Research
Published: July 17, 2015
Social media applications are drastically changing consumer behavior in terms of news consumption, but each platform has a different purpose, according to a new report from Pew Research.
Mobile Minutes: Angry Birds 2; Android privacy lawsuit; Facebook buys Pebbles Interfaces; Ad blockers
Published: July 17, 2015
Today in mobile marketing – 'Angry Birds 2' arrives 6 years and 3 billion downloads after first game; Google wins dismissal of Android privacy lawsuit; Facebook buys Israeli co Pebbles Interfaces for $60m; Ad blockers, Internet advertisers play cat and mouse.
Are Snapchat, Facebook putting too big a focus on brands?
Published: July 15, 2015
Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.
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