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Tag: Facebook

Total Results: 576

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Top 10 mobile messaging campaigns of Q1
Published: April 7, 2016
Mobile messaging was an important focus for brands such as Uber, Sephora and Esurance during the first quarter of 2016, reflecting the growing urgency around the need to address the ad-blocking threat with more organic engagements.
Mobile video hits new heights with Verizon's stake in AwesomenessTV
Published: April 7, 2016
While mobile video has been a big focus over the past year, it has yet to reach its zenith as major players continue to up their game, such as Verizon taking a 24.5 percent stake in YouTube-focused entertainment company AwesomenessTV.
Instagram’s March Madness engagements ignite while Facebook’s fizzle: report
Published: April 5, 2016
In the latest sign that marketers are diversifying social media investments, new research shows that brands such as KFC and Lexus drove significant engagements on Instagram during March Madness despite not being official sponsors, according to Origami Logic.
Mobile Minutes: Facebook Instant Articles; Amazon eyes Here; Postmates’ subscription service; WWE, Snapchat deal
Published: April 1, 2016
Today in mobile marketing – Video ads are coming to Facebook Instant Articles; Amazon in talks to buy stake in mapping company Here: sources; Postmates starts an Amazon Prime-like service for delivery; WWE, Snapchat ink multiyear deal kicking off with WrestleMania (exclusive).
Are chatbots the next big step forward for mobile marketing?
Published: March 29, 2016
Microsoft’s recent chatbot disaster notwithstanding, an explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps.
Mobile Minutes: Facebook pulls BlackBerry support; Twitter at 10; E! on Facebook Live; DraftKings, FanDuel in NY
Published: March 22, 2016
Today in mobile marketing – Facebook wants to be everywhere, except BlackBerry; Twitter turns 10: What’s next?; E! launches live talk show on Facebook (exclusive); DraftKings, FanDuel will stop in NY, but appeal, legislation pending.
Ortega pairs location-based targeting with native social experiences
Published: March 21, 2016
B&G Foods' Ortega taco shell brand is targeting local Kroger and Walmart shoppers, while valuing social media cross-promotion, in a new campaign exclusive to Facebook, Instagram and Pinterest that pairs recipes with video and GIFs.
Mobile Minutes: Facebook, Twitter race to TV; Spotify’s rights agreement; Convenience costs; Twitter’s character limit
Published: March 21, 2016
Today in mobile marketing – Facebook and Twitter in race to acquire rights to stream live TV; Spotify and musicians are playing a new tune; The hidden cost of convenience with food delivery app DoorDash; Twitter CEO Jack Dorsey nixes idea of expanding 140-character limit.
How to allocate social media budgets as options grow
Published: March 15, 2016
Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.
How to effectively take advantage of carousel advertising
Published: March 11, 2016
Instagram and Facebook are leading a mobile advertising revolution with their carousel advertising platforms, but marketers must entice users by weaving a story that makes consumers want to continue scrolling.
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