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Tag: Facebook

Total Results: 568

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How to allocate social media budgets as options grow
Published: March 15, 2016
Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.
How to effectively take advantage of carousel advertising
Published: March 11, 2016
Instagram and Facebook are leading a mobile advertising revolution with their carousel advertising platforms, but marketers must entice users by weaving a story that makes consumers want to continue scrolling.
Mobile Minutes: Facebook buys Masquerade; TV’s radical future; Banks embrace instant payments; Amazon’s delivery network
Published: March 10, 2016
Today in mobile marketing – Facebook buys Masquerade to challenge Snapchat's rainbow vomit; The NFL on Facebook is a glimpse at the radical future of TV; Big US banks to take on tech rivals with instant payments; Amazon to lease 20 Boeing 767s to build its own delivery network.
Kraft amplifies disclosure of ingredient switch with giveaways on social media
Published: March 9, 2016
Kraft Heinz is leveraging social media to amplify the revelation of a secret ingredient switch with surprise giveaways on Facebook and Twitter to support messaging around how the new healthier recipe retains the classic taste.
Mobile Minutes: Hound takes on Siri; Facebook’s 3M advertisers; Blippar raises funds; Ad blockers make money
Published: March 3, 2016
Today in mobile marketing – Hound is the hot new personal assistant, here's how it compares to Siri and Google Now; Facebook now has 3M advertisers; App that recognizes objects with AI raises $54M; Ad blockers are making money off ads (and tracking, too).
Will Snapchat's high engagement rates pull ad spend away from Facebook?
Published: March 2, 2016
With Snapchat revealing this week that it has 100 million daily users and 8 billion video views per day, the platform's potential to pull advertisers away from Facebook, Twitter and other social platforms is being realized.
Facebook Canvas' success depends on unique content paired with data
Published: February 29, 2016
The launch of Facebook's Canvas ad platform opens up a wealth of new capabilities for marketers, but the winners will need to share interactive, innovative ads that tap consumer insights.
Maytag's video expresses range of emotions about Facebook's new symbols
Published: February 29, 2016
Home appliance brand Maytag is connecting with consumers over Facebook’s expansion of the like button via a humorous video offering the Maytag Man's take on the different emotions that can now be expressed using emoji.
Instagram ascends as budgets grow, closer alignment with Facebook expected
Published: February 25, 2016
Instagram said this week it now has more than 200,000 advertisers while marketers are reportedly increasing their budgets for the platform in 2016, often looking to leverage functionality across both Facebook and its more image-driven sibling.
Mobile Minutes: Facebook’s new emoji; Uber’s motorbike service; Smart trash cans; Citi’s mobile volume
Published: February 25, 2016
Today in mobile marketing ­ – Meet Facebook's new emoting emoji: Love, haha, wow, sad and angry; Uber jumpstarts first motorbike service in gridlocked Bangkok; Safer Wi-Fi, smart trash cans and more: What mattered on Mobile World Congress day two; Citi's mobile platforms for corporates have processed $1 trillion since 2011.
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