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Tag: Facebook

Total Results: 499

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Mobile Minutes: Washington Post; Pebble Time Round; Facebook’s 360 videos; Pandora’s win
Published: September 24, 2015
Today in mobile marketing – The Washington Post and Facebook: Smart strategy or deal with the devil?; Meet Pebble Time Round, Pebble's seriously thin, circular smartwatch; Facebook brings 360 videos to news feed; Pandora co-founder: Royalties win is important, but....
Heineken reflects essence of James Bond’s cutting-edge gadgets via mobile
Published: September 22, 2015
Heineken continues a recent spate of mobile-driven strategies with a tie-in for the film Spectre that includes the mobile-first launch of a new ad, the first-ever selfie from space and limited-edition bottles that are scannable for a chance to win free movie tickets.
What Facebook’s dislike button means for marketers and their data
Published: September 21, 2015
Revelations last week about the impending arrival of a dislike button on Facebook may have users excited, but the news also has the potential to aid brands’ advertising efforts through the collection of consumer data that can be used to improve targeting efforts.
Century 21 tackles creative challenges of native video with strong results
Published: September 21, 2015
Real estate firm Century 21's use of text overlays and a strong call-to-action for a new mobile native video campaign is resonating, with more than 25,000 video views at a cost of $0.02 per view after the first five days.
Mobile Minutes: Building 3D Touch; Twitter highlights; RadiumOne scandal; Journalists on Facebook
Published: September 11, 2015
Today in mobile marketing – How Apple built 3D Touch; Twitter experimenting with highlights; RadiumOne worked to save IPO amid scandal; Journalists can now broadcast live over Facebook.
Can MCX make contact as contactless wallets, cards take off? - Mobile Commerce Daily
Published: September 9, 2015
Mobile Commerce Daily today – Can MCX make contact as contactless wallets, cards take off?; Aldo pairs Facebook’s carousel ad with shop now button to inspire sales.
Mobile Minutes: Facebook’s bazaar; BlackBerry buys Good Technology; ZTE climbs; Shazam embraces musicians
Published: September 8, 2015
Today in mobile marketing – Facebook advances bazaar ambitions; BlackBerry to buy mobile security firm Good Technology for $425 million; China’s once-embattled ZTE almost doubled its share in 15 months; Music app Shazam expands fan connections to all musicians.
Heineken socializes sampling in large-scale effort targeting bar-goers
Published: September 3, 2015
In one of the largest social sampling programs to date, Heineken is leveraging Facebook and Twitter to give away free beers to smartphone owners at participating restaurants and bars.
Zipcar boosts performance of app install ads with lookalike targeting
Published: September 3, 2015
Vehicle-sharing service Zipcar is seeing an uptick in downloads, engagement and conversion rates for its mobile application by targeting ads on Facebook to users who exhibit similar demographic details as current customers.
Instagram's interaction rate for branded posts plummets as competition grows: Forrester
Published: September 2, 2015
While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
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