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Tag: Facebook

Total Results: 505

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Bacardi spikes millennial engagement with full-screen, immersive ads on Facebook
Published: October 13, 2015
Rum brand Bacardi is pouring a healthy dose of mobile into its latest millennial-centric campaign by leveraging Facebook’s new immersive canvas advertising unit, which opens up a full-screen smartphone experience for users who click on an ad.
Mobile Minutes: Facebook gets more emotive; Samsung Pay; Stress relieving app; IPhone 7
Published: October 9, 2015
Today in mobile marketing – Facebook's Like button set to get more emotive; Samsung says personal payment information not at risk; Beautiful new app is like a stress-relieving lava lamp; IPhone 7 rumors: Apple Inc. patent points to wireless charging through speaker coil, taptic engine.
Mobile Minutes: Google accelerates mobile pages; Android crushes iOS; Facebook tackles home repair; FanDuel
Published: October 8, 2015
Today in mobile marketing – Google tests mobile instant publishing service to rival Facebook, Apple; Apple's iOS is still getting crushed by Android in the US; Facebook plunges into home repair matchmaking service; FanDuel bans employees from playing daily fantasy contests for money.
Mobile innovators Facebook, Apple and Amazon build brand value fastest: report
Published: October 6, 2015
Facebook, Apple and Amazon saw the biggest jumps in brand value on a list of this year's most valuable brands and it is no coincidence that each is a leader in its respective sector when it comes to mobile innovation.
Mobile Minutes: Facebook’s new ads; IPhone 6S sales; Samsung Pay; Snapchat’s visibility
Published: September 29, 2015
Today in mobile marketing – Facebook, eyeing TV dollars, rolls out new ad products; Apple sells 13 million iPhones over weekend; Samsung Pay goes live in the US; Snapchat has exponentially expanded visibility.
Why brands have the most to gain from Facebook 360 video
Published: September 25, 2015
GE, Disney, Saturday Night Live and Mountain Dew are among the slew of brands that have quickly made use of Facebook’s new 360 video feature, pointing to virtual reality's growing role in marketing.
Mobile Minutes: Washington Post; Pebble Time Round; Facebook’s 360 videos; Pandora’s win
Published: September 24, 2015
Today in mobile marketing – The Washington Post and Facebook: Smart strategy or deal with the devil?; Meet Pebble Time Round, Pebble's seriously thin, circular smartwatch; Facebook brings 360 videos to news feed; Pandora co-founder: Royalties win is important, but....
Heineken reflects essence of James Bond’s cutting-edge gadgets via mobile
Published: September 22, 2015
Heineken continues a recent spate of mobile-driven strategies with a tie-in for the film Spectre that includes the mobile-first launch of a new ad, the first-ever selfie from space and limited-edition bottles that are scannable for a chance to win free movie tickets.
What Facebook’s dislike button means for marketers and their data
Published: September 21, 2015
Revelations last week about the impending arrival of a dislike button on Facebook may have users excited, but the news also has the potential to aid brands’ advertising efforts through the collection of consumer data that can be used to improve targeting efforts.
Century 21 tackles creative challenges of native video with strong results
Published: September 21, 2015
Real estate firm Century 21's use of text overlays and a strong call-to-action for a new mobile native video campaign is resonating, with more than 25,000 video views at a cost of $0.02 per view after the first five days.
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