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Tag: Facebook

Total Results: 327

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The Waze Craze: Why Google outbid Facebook, Apple to acquire the mapping service
Published: June 13, 2013
Google outbidding Facebook and Apple to acquire social mapping service Waze is the latest example of just how crucial location data is in the mobile space.

Random House mobilizes book discovery social app for on-the-go users
Published: May 31, 2013
Random House is bringing its book discovery social application to mobile so that users can talk about their favorite works of literature.
Facebook’s play to own the mobile home page fails, like others before
Published: May 15, 2013
The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.

Facebook eyes Waze buy to drive local relevancy
Published: May 10, 2013
In a reflection of the key role that location plays in mobile, Facebook is reportedly close to paying up to $1 billion to acquire Waze, a navigation application that lets drivers build and use live maps, as well as browse real-time traffic updates and turn-by-turn directions.
Facebook’s mobile fortunes improve but rich user experiences still lacking
Published: May 2, 2013
Facebook executives are talking up what they say are significant advances made in mobile during the first quarter, including the launch of Facebook Home and improved targeting capabilities. However, Facebook continues to look for ways to deliver rich advertising experiences to mobile users.
Facebook cozies up to mobile app developers with Parse acquisition
Published: April 30, 2013
Facebook’s acquisition of Parse, which automates certain parts of application development, reinforces the social network’s commitment to mobile by bringing it closer to developers and opening up new opportunities to build mobile ad inventory.

Implications of Facebook Home for marketers
Published: April 29, 2013
By Brendan A. Fitzpatrick

By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d'etat.

Mobile social advertising makes quantum leap forward
Published: April 22, 2013
Facebook is not the only social media site moving aggressively to improve its mobile advertising offerings. Twitter and LinkedIn also recently took steps to move mobile social advertising forward with better targeting and business-to-business offerings.

Is mobile a more important ad medium than TV? Facebook thinks so
Published: April 17, 2013
Sheryl Sandberg, chief operating officer of Facebook, said this week that mobile is as important, if not more important, to marketers than television. While many in the advertising world would agree with Ms. Sandberg, others are not so sure mobile has reached its full potential yet or that it will ever replace TV entirely.
Facebook speaks language of big brands with behavioral targeting
Published: April 12, 2013
In a significant advancement for its mobile advertising offerings, Facebook is giving marketers a way to target mobile ads based on the products and brands that users buy.

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