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Tag: Facebook


Total Results: 554

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Mobile Minutes: Replacing the iPhone; App spending; IBM’s AI group; Facebook simplifies video captioning
Published: February 11, 2016
Today in mobile marketing – Here's what will replace the iPhone, says Apple analyst Gene Munster; Cheap smartphones to propel app spending past $100B; Stephen Pratt, head of IBM’s new artificial-intelligence group, leaves; Facebook adds easy captioning to video ads in latest push for TV dollars.
Mobile Minutes: Valentine’s Day spending; Amazon’s free sommelier service; Andy Rubin takes on AI; France, Facebook face
Published: February 10, 2016
Today in mobile marketing – Valentine's Day spending moves to mobile, and women lead the way; Amazon Japan launches free sommelier phone service; Andy Rubin unleashed Android on the world. Now watch him do the same with AI; Facebook told by France to stop collecting non-user data.
Mobile Minutes: Facebook’s mobile dominance; Smart rings; Apple Watch summons Tesla; Amazon expands delivery
Published: February 8, 2016
Today in mobile marketing – Facebook's mobile ad dominance squeezes start-ups; Everyone wants to make smart rings – but no one knows what for; Apple Watch can now summon a Tesla; Amazon adds booze to same-day delivery service.
Brands score touchdown with early release of Super Bowl ads on social
Published: February 5, 2016
Super Bowl advertisers raced to release ads early on social media this year as they look beyond simply redistributing content to turning it into a key engagement strategy.
Mobile Minutes: Google’s new search chief; Facebook and TV views; YouTube’s subscription service; Mobile domination
Published: February 4, 2016
Today in mobile marketing – AI chief to take over Google search engine; Facebook claims NFL social chatter strongly linked to TV tune-in; YouTube schedules original shows, movies for new paid service; By 2020, more people will own a phone than have electricity.
Priceline.com's cross-platform revamp lifts off with targeted video on Facebook
Published: February 2, 2016
Priceline.com is revamping its marketing strategy and digital platforms to better address the shift toward mobile, including introducing new personalization features and embracing Facebook's targeted mobile video solution.
Facebook needs more precise targeting for next mobile revenue bump
Published: January 28, 2016
With mobile now accounting for 80 percent of Facebook’s growing advertising revenue, more precise targeting will be needed to maintain a strong user experience.
Mobile Minutes: Facebook’s mobile ad business; Waze’s new partnerships; Google Glass goes dark; Amazon Payments surges
Published: January 27, 2016
Today in mobile marketing – Facebook Inc. takes on Google in ads with people targeting in mobile Web; Waze to scoop up more data through new partnerships; Google Glass goes dark on its social media accounts; Amazon Payments' transaction volume surged in 2015.
Budweiser uncaps party-worthy Super Bowl recipes via sponsored social ads
Published: January 26, 2016
Budweiser is spiking brand awareness ahead of the Super Bowl by rolling out sponsored advertisements on Facebook featuring recipes for party snacks that consumers can make with the brand’s beer.
Mobile Minutes: High-tech Super Bowl; Facebook’s sports platform; IBM buys Ustream; Android generates $31B
Published: January 25, 2016
Today in mobile marketing – Super Bowl 50 puts tech in its starting lineup; Facebook launches real-time sports platform; IBM acquires Ustream, launches cloud video unit; Google's Android generates $31 billion revenue, Oracle says.
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