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Tag: Facebook

Total Results: 282

   Displaying: 91 - 100

Facebook shifts focus from social in aggressive move to monetize mobile
Published: August 9, 2012
Hoping to leverage its strength as a mobile application discovery platform, Facebook is stepping away from its social positioning to test a non-social ad unit.
Facebook needs to compete with itself to monetize mobile
Published: July 30, 2012
Kunal Gupta

Facebook’s audience from mobile will likely be 70 percent of its total active user base in one year from now as smartphone penetration is accelerating.

Facebook reports half of $1M per day run rate for Sponsored Stories comes from mobile
Published: July 27, 2012
The mobile industry got a much-anticipated peak at how Facebook’s nascent advertising efforts are performing when the social giant reported its first quarterly financial results yesterday since going public.
Facebook saves face in mobile advertising, delivers strong results
Published: July 19, 2012
Following months of speculation over Facebook’s ability to monetize mobile, a new report reveals that the social network’s mobile ads are delivering more money and higher engagement rates than desktop ads.

Google+’s strong mobile presence helps it beat Facebook in customer satisfaction
Published: July 18, 2012
Google+ is outperforming Facebook when it comes to customer satisfaction and part of the reason why is because of the strong mobile presence Google provides for its social media offering, according to new research from ForeSee Results.
Facebook’s Spool deal suggests stronger content play
Published: July 17, 2012
Facebook’s acquisition of social mobile bookmarking service Spool is part of the company's latest move to build a stronger mobile presence.
Is Facebook opening a privacy can of worms with ads targeted by app use?
Published: July 10, 2012
As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable marketers to target consumers based on the applications they use. The move could be lucrative for Facebook, although it may have some privacy implications.

The casualties of mobile: What it takes to survive in the new mobile era
Published: June 25, 2012
Mobile is growing in leaps and bounds, driving significant growth for some companies even as others are struggling. While the ongoing poor economy may be partially to blame, it is also apparent that failing to grasp and adequately respond to mobile is also to blame.

Facebook’s mobile strategy comes together with new monetization opportunities
Published: June 21, 2012
After a month of bad press focusing on Facebook’s struggling mobile strategy and its stock’s poor performance post an initial public offering, there were several developments this week suggesting that while the social media giant may be down, it certainly is not out.

Facebook, iOS play key roles in app marketplace
Published: June 11, 2012
While everyone is app happy these days, two pieces of new data point to the important role that both Facebook and iOS are playing in the app marketplace.
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