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Tag: Facebook

Total Results: 432

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Facebook TV ads touting power of friendship reflect exodus of teens
Published: February 27, 2015
Facebook risks being seen as struggling to halt a mass departure of teen users from its site with a television branding campaign in Canada and Britain that casts it as a family-reunion ground.
Facebook grabs bigger piece of growing dynamic retargeting budgets
Published: February 19, 2015
With Target reporting that Facebook’s new product ads are delivering two times the conversion rate on mobile, the offering could help the social media giant grab a bigger piece of marketers’ growing dynamic retargeting budgets.
Facebook rewards effective advertising by disclosing user-relevancy scoring system
Published: February 17, 2015
Facebook’s decision to reveal how it judges the user relevancy of the ads it puts on its platform is the social networking site’s way of rewarding brands that take the time to create messaging that resonates with audiences, since the move could help marketers lower the cost of their ads.
Fashion brands struggle for innovation in mobile marketing efforts
Published: February 12, 2015
While fashion brands will be all over social media this week to drive the conversation around their latest looks at New York's Fashion Week, mobile marketing will likely not have much of a presence beyond this as these brands are still struggling with how best to leverage the technology.
Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Snuggle spreads cuddles via personalized video messages on mobile
Published: February 5, 2015
Fabric softener brand Snuggle is gearing up for Valentine’s Day by offering snuggling tips online and encouraging consumers to share a snug by creating a personalized video, featuring its teddy bear mascot, to share with friends and family via social media channels and email.
Facebook’s beacon play could accelerate seamless mobile moves
Published: February 2, 2015
Facebook’s plan to begin testing a beacon-supported service to deliver information about shops and landmarks to nearby users in New York could change the way marketers connect digital and physical realms on the social networking site.
80pc of time spent in just five apps: Forrester
Published: February 2, 2015
Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to Forrester Research.
Facebook poised to make deep cuts in Google’s mobile territory
Published: January 29, 2015
Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
Lowe’s Derby Days drives social submissions in exchange for racing experiences
Published: January 8, 2015
On select Saturdays in January and February, Lowe’s and Dremel will host in-store clinics to build race cars for the annual Derby Days program and is asking attendees to post their creations on its Facebook page for a chance to win an all-inclusive racing experience.
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