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Tag: Facebook

Total Results: 363

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WhatsApp adding voice services potentially cuts out carriers
Published: February 25, 2014
While WhatsApp’s move to add voice services could further deteriorate wireless carriers’ revenues, the popular messaging app and its soon-to-be owner Facebook are positioning themselves as partners to carriers.

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero
Published: February 21, 2014
Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.
Facebook, Google land blows against wireless carriers, undercutting their role
Published: February 21, 2014
It has been a bad week for wireless carriers, with moves by MasterCard and Visa likely to diminish their role in mobile payments while Facebook’s WhatsApp acquisition pushes carriers farther to the sidelines of mobile messaging.
Facebook now owns the three most ubiquitous mobile apps in the world
Published: February 21, 2014
By Hemang Gadhia

Facebook now owns the world's biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.

Twitter covets Facebook-like scale: Can it succeed?
Published: February 6, 2014
The key takeaway message from Twitter’s first earnings conference call yesterday was clear: The social network wants to build a broader, more frequent user base and will invest accordingly to try to make this happen.
Can Facebook’s news app bring something new to the table?
Published: January 31, 2014
Facebook has just released a mobile news application called Paper, and while news apps have typically struggled to catch on with consumers, the social media giant might have the power and sway to take over the mobile news world.
How Facebook is transforming the mobile advertising landscape
Published: January 30, 2014
For the first time, more than 50 percent of Facebook's revenue is coming from mobile advertising in a reflection not only of how quickly it has transformed into a mobile powerhouse, but also of how the social giant is transforming the advertising landscape.
Facebook’s shift away from engagement will benefit mobile advertisers
Published: January 27, 2014
By David Serfaty

Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?

Facebook cuts out middleman to drive mobile ad network revenues
Published: January 24, 2014
While Facebook has previously tested serving ads in third-party mobile apps, a current test recently revealed by the social network resembles a mobile ad network as the company is working directly with a few advertisers and publishers instead of using an outside ad-serving platform.
Facebook inches towards Twitter with Branch, Potluck acquisition
Published: January 15, 2014
Facebook's addition of link-sharing services Branch and Potluck aim to bring the social network in line with Twitter on the real-time conversation front.
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