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Tag: Facebook

Total Results: 295

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Mobile ad performance, spend get boost from holiday rush
Published: November 30, 2012
As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.

Facebook’s stock value rises on increased mobile advertising
Published: November 27, 2012
After several rocky months, Facebook’s outlook suddenly looks stronger based on a jump in the number of ads appearing in mobile news feeds, as well as an increase in its stock value.

Mobile generates 14pc of Facebook’s Q3 advertising revenue
Published: October 24, 2012
Facebook’s mobile customer base continues to grow quickly and was up 61 percent in the third quarter for a total of 604 million monthly active users.

Facebook ramps up mobile advertising strategy to drive app downloads
Published: October 19, 2012
With strong initial results reported for Facebook’s mobile app installs ad unit, the social network is making the ads available to all developers for the first time.

Instagram is linchpin to mobile’s multichannel success
Published: October 15, 2012
Gone are the days when marketers solely rely on Facebook or Twitter to drive their multichannel efforts. Instagram is becoming the new engagement channel companies are leveraging to strengthen mobile, social and television initiatives.
Is Facebook killing its mobile user experience with ads?
Published: October 10, 2012
Facebook has ramped up its mobile advertising efforts over the past few months. However, the social media giant may risk turning off mobile users if the ads become too intrusive.
Can Facebook’s mobile ad network compete with Google and Apple?
Published: September 20, 2012
Facebook is looking to leverage its rich user data to help brands deliver targeted mobile advertising in applications and mobile sites other than its own via a new mobile ad network.
Facebook’s mobile struggles awaken industry to growing click fraud problem
Published: September 19, 2012
While click fraud is often a given in mobile marketing, the full extent of the problem and its implications became a lot clearer following Facebook’s revelations about the issues it faces monetizing mobile via advertising.

Are Facebook’s problems with HTML5 an anomaly?
Published: September 17, 2012
While companies have quickly embraced HTML5 technology over the past couple of years as a way to provide app-like experiences on the mobile Web, not all have had the same success, pointing to the need for a better understanding of when and where not to use the technology.
Facebook, Twitter turning media companies: drawing blood from stone?
Published: September 4, 2012
Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.
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