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Tag: Facebook

Total Results: 356

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Facebook’s shift away from engagement will benefit mobile advertisers
Published: January 27, 2014
By David Serfaty

Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?

Facebook cuts out middleman to drive mobile ad network revenues
Published: January 24, 2014
While Facebook has previously tested serving ads in third-party mobile apps, a current test recently revealed by the social network resembles a mobile ad network as the company is working directly with a few advertisers and publishers instead of using an outside ad-serving platform.
Facebook inches towards Twitter with Branch, Potluck acquisition
Published: January 15, 2014
Facebook's addition of link-sharing services Branch and Potluck aim to bring the social network in line with Twitter on the real-time conversation front.
Are Facebook video ads working for brands?
Published: January 8, 2014
Nestlé and Estée Lauder are ramping up their mobile video investments on Facebook, but the verdict is still out on if such initiatives can drive ongoing engagement.

Facebook significantly improves video experience but more work remains
Published: December 19, 2013
While Facebook’s made a big step toward improving its mobile video experience for advertisers with autoplay video ads, the user experience for videos still needs to improve for the social network to be an important player in video.
Mobile video to come of age as significant branding strategy in 2014
Published: December 11, 2013
As mobile video views continue to grow rapidly and ad offerings get better almost every day, mobile video advertising is shaping up to be a significant part of brands’ mobile strategies next year.

Why mobile retargeting on Twitter is better than on Facebook or Google
Published: December 7, 2013
While mobile retargeting was already picking up steam, Twitter’s entry with a cross-channel strategy addressing the challenges in using Web cookies for mobile tracking could attract more dollars to from brands.

Will Facebook’s mobile advertising success be the social network’s undoing?
Published: December 5, 2013
While Facebook’s push to monetize its mobile offerings is a success, the cost has been a pivot away from the social network’s core strategy as a person-to-person engagement tool.
Facebook pages vs. ads: Which is right for mobile marketers?
Published: November 13, 2013
With Facebook feeding less traffic to brand pages and mobile use of the social network continuing to grow, marketers need to refresh their content strategies and take a closer look at advertising on Facebook to effectively drive social engagement.

Facebook exec: Brand spend underscores mobile social ROI
Published: November 8, 2013
NEW YORK – A Facebook executive at ad:tech New York 2013 defended the value of social media by using the company's popular mobile application install ad units as an example of advertising that proves return on investment.
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