Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Facebook


Total Results: 533

   Displaying: 11 - 20

Orange Is the New Black promotes new season via Tinder-like ads
Published: July 6, 2016
Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match.
Mobile Minutes: Facebook Messenger’s 11K bots; Apple eyes Tidal; Spotify vs. Apple; Disney likes MLB’s streaming video
Published: July 5, 2016
Today in mobile marketing – Facebook Messenger now has 11,000 bots on its platform; Apple in talks to acquire Jay Z’s Tidal music service; Spotify accuses Apple of stymying competition by halting app; Disney to acquire 33pc stake in MLB’s streaming-video unit valuing it at $3.5B (Report).
Should media brands trust social platforms?
Published: July 5, 2016
Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.
Maybelline uncaps Facebook engagement via full-screen ads featuring eyeliner tutorials
Published: July 1, 2016
Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand into a full-screen experience showcasing tutorials for different eyeliner looks after clicking.
Mobile Minutes: Facebook downgrades media pages; Chatbot lawyer; Amazon’s ad-subsidized phones; Walmart's free shipping
Published: June 30, 2016
Today in mobile marketing – Facebook to prioritize posts from friends over media pages; Chatbot lawyer overturns 160,000 parking tickets in London and New York; Amazon slashes prices on budget phones by half – but there's a catch; With Amazon in sight, Walmart to offer free shipping for 30 days.
Mobile Minutes: Google buys Webpass; BET’s online subscription service; Video creators and Facebook; Walmart Pay expands
Published: June 24, 2016
Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.
Which next-generation attribution strategies should marketers have on their radar?
Published: June 20, 2016
As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to intrusive ads can be sidestepped.
Facebook catches up to Google with ads measuring in-store sales
Published: June 17, 2016
Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile's return-on-investment is becoming clearer.
Mobile Minutes: Net neutrality upheld; Facebook embraces maps; Apple’s wraparound display; Google’s enterprise tools
Published: June 15, 2016
Today in mobile marketing – FCC's Net neutrality rules upheld by court in key legal win; Facebook to put maps in ads, measure store visits; Apple patents show future iPhone could have a wraparound display, augmented reality; Google goes after SharePoint with new enterprise tools.
Mobile Minutes: Facebook’s content chief; Google uninstalls apps; Line goes public; Lenovo’s AR phone
Published: June 13, 2016
Today in mobile marketing – Facebook taps CollegeHumor co-founder for content chief post; Phone storage almost full? Google tries telling users what apps to delete; Mobile messenger Line to go public in New York, Tokyo; Lenovo unveils augmented reality smartphone using Google's Project Tango.
Please click here to downlaod now