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Tag: Facebook


Total Results: 555

   Displaying: 11 - 20

Why other brands will follow P&G away from Facebook targeting
Published: August 11, 2016
P&G’s decision to step back from Facebook ads that target specific consumers highlights how mobile data can drive precision advertising, which is not necessarily a good thing if scale is lost along the way.
Mobile Minutes: ESPN goes OTT; Snapchat vs Instagram; White House chatbot; Mobile banking safety
Published: August 11, 2016
Today in mobile marketing – ESPN to launch over-the-top sports service after Disney’s $1B investment in MLB’s BAMTech; Snapchat versus Instagram: Which app will rule once and for all?; The White House's new Facebook Messenger bot makes it easy to send a message to Obama; From download to deposit, mobile banking only as safe as your app.
Miss Piggy carries The Muppets brand past cancelation through Facebook Messenger
Published: August 10, 2016
Following the cancellation of The Muppets on ABC, Disney is sharing an episodic experience with Facebook Messenger users that opt in to talk with Miss Piggy.
Mobile Minutes: P&G demotes Facebook targeting; Hulu axes free streaming; Pokemon Go; Yelp
Published: August 10, 2016
Today in mobile marketing – P&G to scale back targeted Facebook ads; Hulu dropping free streaming option; Pokemon Go eludes cloning attempts by big game studios: executives; Yelp's quarterly revenue rise more than expected.
Jack Daniel’s ferments social strategy with multi-city Facebook scavenger hunt
Published: August 9, 2016
Jack Daniel’s Tennessee Whiskey is inviting its social media followers to participate in a regional scavenger hunt that asks players to decipher clues posted on its Facebook page and be the first to arrive at a secret location to win a trip to its distillery.
E! enhances millennials' TV-watching habits with additive Facebook Live series
Published: August 9, 2016
E! News is building upon its recent advancements in mobile-first content with a new live streaming slate set to showcase original series on its Facebook Live platform, capitalizing on consumers' growing proclivity toward second-screen engagement.
Mobile Minutes: Facebook’s camera push; Celebrity post crackdown; Apple offers bug bounties; Google gains in India
Published: August 8, 2016
Today in mobile marketing – Facebook focuses on Snapchat-like camera; FTC to crack down on paid celebrity posts that aren’t clear ads; Apple’s finally offering bug bounties – with the highest rewards ever; Google outpaces Facebook on getting India connected to Internet.
Yaye drives active users with immersive, multi-screen ads on Facebook
Published: August 5, 2016
Fitness motivation application Yaye saw a 1.72-times increase in active users and 2.3 percent lift in its download rate after running an install campaign that enabled viewers to flip through multiple screens in a native experience on Facebook.
Mobile Minutes: Square finds niche; Facebook addresses clickbait; Pokemon Go lawsuit; Twitter’s time to sell
Published: August 5, 2016
Today in mobile marketing – Square finds profitable niche between food trucks and Starbucks; Facebook's news feed to show fewer clickbait headlines; Pokemon Go target of class action lawsuit; It's time for Twitter to sell: analysis.
Mobile Minutes: Nielsen and Facebook; NFL on Snapchat; Apple and tablets; Time Warner invests in Hulu
Published: August 4, 2016
Today in mobile marketing – Nielsen to measure TV chatter on Facebook; The NFL is now the first sports league to be on Snapchat’s Discover platform; Apple's continued domination of a shrinking market; Time Warner acquires 10pc stake in Hulu for $583M.
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