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Tag: Facebook

Total Results: 432

   Displaying: 11 - 20

Virtual reality gains with marketers following wider availability via Facebook, YouTube
Published: October 30, 2015
Since Facebook and YouTube introduced 360-video along with hardware devices from Google, Samsung and Microsoft, marketers are stepping up efforts to leverage virtual reality to connect with consumers, showing the technology's potential beyond gaming.
Moviepilot embraces Facebook's Instant Articles for more expressive social storytelling
Published: October 28, 2015
Digital film publication Moviepilot launched the fourth edition of its new magazine through Facebook’s Instant Articles, a part of the social media platform’s recent launch of new media brand partners, giving the title an edge over other creators such as IMDb.
MGM's classic horror films rise from dead on Snapchat
Published: October 26, 2015
Film studio MGM and distribution partner Fox Studios are reimagining famous scenes from classic horror films for the mobile, social age via vertical videos on Snapchat, Twitter and other social platforms that promote the iconic movies in time for Halloween.
Google needs a mobile display win as Facebook tackles real-time search
Published: October 23, 2015
Google is losing ground to Facebook in mobile display advertising – but has launched a comeback play with Customer Match – at the same time that the social media giant is making a bigger push into real-time search with the newly launched Search FYI.
Back to the Future fans are messaging with Doc Brown on Facebook
Published: October 22, 2015
Universal Studios is hoping to drive sales for the 30th-anniversary edition of the Back to the Future film through an interactive Facebook messaging campaign in which users can converse with the Doc Brown character from the franchise.
Mobile Minutes: IPO chill; CNN’s video play; Apple Music; Facebook’s Instant Articles
Published: October 21, 2015
Mobile Minutes: IPO chill; CNN’s video play; Apple Music; Facebook’s Instant Articles
Today in mobile marketing – Tech startups feel an IPO chill; CNN chases super positive cord-cutters with Facebook targeted video network Great Big Story; Apple Music hits 6.5 million paid users: Tim Cook; How Facebook turned unloved Paper into Instant Articles.
Mobile Minutes: Unbound Commerce buys Apptive; Facebook drains batteries; Free Google apps; Square’s addition
Published: October 20, 2015
Today in mobile marketing – Mobile shopping firm Unbound Commerce acquires Apptive, based in Austin; Users complain Facebook is causing iPhone batteries to drain; Google offering free Apps for Work to some customers; Yahoo's Reses leaves to join Jack Dorsey's Square before IPO.
Bacardi spikes millennial engagement with full-screen, immersive ads on Facebook
Published: October 13, 2015
Rum brand Bacardi is pouring a healthy dose of mobile into its latest millennial-centric campaign by leveraging Facebook’s new immersive canvas advertising unit, which opens up a full-screen smartphone experience for users who click on an ad.
Mobile Minutes: Facebook gets more emotive; Samsung Pay; Stress relieving app; IPhone 7
Published: October 9, 2015
Today in mobile marketing – Facebook's Like button set to get more emotive; Samsung says personal payment information not at risk; Beautiful new app is like a stress-relieving lava lamp; IPhone 7 rumors: Apple Inc. patent points to wireless charging through speaker coil, taptic engine.
Mobile Minutes: Google accelerates mobile pages; Android crushes iOS; Facebook tackles home repair; FanDuel
Published: October 8, 2015
Today in mobile marketing – Google tests mobile instant publishing service to rival Facebook, Apple; Apple's iOS is still getting crushed by Android in the US; Facebook plunges into home repair matchmaking service; FanDuel bans employees from playing daily fantasy contests for money.
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