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Tag: Facebook


Total Results: 575

   Displaying: 11 - 20

Marketers may be missing up to $4.7m individually in Facebook ad revenue: report
Published: November 11, 2016
Amid controversy over Facebook’s discrepancies in video metrics, a new report shows that marketers may be missing out on 192 percent more mobile ad revenue due to incorrect ad tracking data.
Facebook Messenger now offers sponsored messages, but are they too intrusive?
Published: November 10, 2016
Facebook is expanding the ways brands can interact with consumers over messaging with new sponsored messages, but is it a step too far over the boundary between brand and consumer?
Will Facebook's ad revenue spike, innovative solutions be enough for marketers?
Published: November 8, 2016
During last week's earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users' newsfeeds, but its major fail with reporting video views still leaves them wary.
Mobile Minutes: Microsoft VR; Facebook's content removal; Ridesharing discrimination; Standing Rock check-ins
Published: November 1, 2016
Today in mobile marketing – Microsoft VR headset details to be revealed at December event; Facebook pledges fewer content removals, new criteria as yet unclear; Study finds racial discrimination by Uber and Lyft drivers; Why people are checking in to Standing Rock on Facebook.
Mickey Mouse on mobile: Disney’s flagship celebrates his birthday on social media
Published: October 25, 2016
America’s favorite media conglomerate, The Walt Disney Company, is honoring the property that started it all with a birthday celebration around the world, which is being chronicled on Facebook and a new Instagram page.
EBay becomes latest platform to join the normally brand-focused chatbot movement
Published: October 19, 2016
EBay is jumping on the latest trend of using Facebook’s Messenger application for shopping support with the release of ShopBot, its new chatbot.

Colgate scavenger hunt initiates digital meet-and-greet for country music fans
Published: October 17, 2016
Colgate is teaming with the Country Music Association Awards to give fans intimate social access to a country music star, Jana Kramer – with some of the latest social media innovations such as Facebook Live in play.
IHOP introduces photo contest, but its 360-degree video lacks luster
Published: October 12, 2016
IHOP Restaurants is offering customers who win its new socially-driven photo contest a year’s worth of breakfast in support of its new Eat Up Every Moment campaign.
Mobile Minutes: Facebook's Slack competitor; Salesforce considers Twitter acquisition; Samsung v. Apple
Published: October 11, 2016
Today in mobile marketing – Facebook rolls out workplace service to compete with Slack; Salesforce still mulls bid for Twitter as shareholders resist: sources, Samsung halts Galaxy Note 7 production as battery problems linger; Samsung, Apple headed for Supreme Court showdown.
Mobile Minutes: Instagram Stories; Google and Facebook VR; Snap IPO; Samsung's exploding phone problem
Published: October 7, 2016
Today in mobile marketing – Instagram Stories, cloned from Snapchat, has 100M daily viewers; Why Google and Facebook Want to Make a New Kind of VR Headset; Report: An IPO in Snap's immediate future?; Samsung's exploding-smartphone nightmare is getting even worse.
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