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Tag: Facebook

Total Results: 560

   Displaying: 11 - 20

Organically shared Facebook content is the new marketing
Published: August 26, 2016
By Punit Shah

How can brands leverage text and email marketing to encourage their loyal followers and fan base to help spread the word and elevate favorable, organic content to their friends and followers on Facebook?

Annie's cooks up connections with Facebook fans, supporting brand expansion
Published: August 24, 2016
Organic packaged food brand Annie’s is supporting its growth surge with a video campaign on Facebook that leverages a cuteness-factor, hoping to grab users' attention with animals while scrolling through their news feeds.
How wireless carriers can compete with Facebook, Google and WhatsApp
Published: August 23, 2016
By Peter Rinfret

According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.

Mobile Minutes: Pandora to expand; Twitter’s Quality Filter; Disney throws a curveball; Facebook traffic to news sites
Published: August 22, 2016
Today in mobile marketing – Pandora nears deals for on-demand streaming; Twitter rolls out quality filter feature for all users; What’s behind Disney’s $1B investment in major league baseball’s digital arm; Facebook traffic to US news sites has fallen by double digits, report says.
Mobile Minutes: Apple rehires Evan Doll; Microsoft buys Beam; Facebook humanizes algorithm; Under Armour’s new CMO
Published: August 13, 2016
Today in mobile marketing – Apple rehires Flipboard co-founder for health software role; Microsoft acquires livestreaming service Beam; Facebook enlists humans to decide what’s informative in your news feed; Under Armour names Amazon's Andy Donkin CMO.
Why other brands will follow P&G away from Facebook targeting
Published: August 11, 2016
P&G’s decision to step back from Facebook ads that target specific consumers highlights how mobile data can drive precision advertising, which is not necessarily a good thing if scale is lost along the way.
Mobile Minutes: ESPN goes OTT; Snapchat vs Instagram; White House chatbot; Mobile banking safety
Published: August 11, 2016
Today in mobile marketing – ESPN to launch over-the-top sports service after Disney’s $1B investment in MLB’s BAMTech; Snapchat versus Instagram: Which app will rule once and for all?; The White House's new Facebook Messenger bot makes it easy to send a message to Obama; From download to deposit, mobile banking only as safe as your app.
Miss Piggy carries The Muppets brand past cancelation through Facebook Messenger
Published: August 10, 2016
Following the cancellation of The Muppets on ABC, Disney is sharing an episodic experience with Facebook Messenger users that opt in to talk with Miss Piggy.
Mobile Minutes: P&G demotes Facebook targeting; Hulu axes free streaming; Pokemon Go; Yelp
Published: August 10, 2016
Today in mobile marketing – P&G to scale back targeted Facebook ads; Hulu dropping free streaming option; Pokemon Go eludes cloning attempts by big game studios: executives; Yelp's quarterly revenue rise more than expected.
Jack Daniel’s ferments social strategy with multi-city Facebook scavenger hunt
Published: August 9, 2016
Jack Daniel’s Tennessee Whiskey is inviting its social media followers to participate in a regional scavenger hunt that asks players to decipher clues posted on its Facebook page and be the first to arrive at a secret location to win a trip to its distillery.
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