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Tag: Facebook


Total Results: 305

   Displaying: 11 - 20

Facebook’s mobile app install ad business faces growing competition
Published: July 24, 2014
While Facebook’s mobile advertising business keeps growing – mobile represented a whopping 62 percent of ad revenue during the second quarter - the social network could become a victim of its own success, particularly on the application marketing front, as a growing number of competitors come out with their own, often compelling offerings.
Social shopping takes leap forward with 'Buy' button on Facebook
Published: July 21, 2014
Social shopping is gaining the wider availability that could drive the uptake marketers are hoping for thanks to Facebook’s revelation last week that it is testing a “Buy” button as well as Twitter’s acquisition of CardSpring.
Big brands acquire mobile talent; smaller brands seek alternatives
Published: July 18, 2014
Retailers including Nordstrom, Kroger and Walmart are filling the mobile-talent vacuum by reaching into their own pocketbooks and acquiring smaller companies that come equipped with a wealth of mobile expertise.
Nielsen ramps up focus on mobile
Published: July 17, 2014
Nielsen, known for its television-ratings measurement systems, is ramping up on mobile with the expansion of two big products – TV ratings and online-ad measurement – into mobile.
37pc of mobile ads in Britain bought via programmatic: report
Published: June 26, 2014
Programmatic trading accounted for more than a third of mobile ad buys in Britain last year and is playing a bigger role for smartphones and tablets than for digital display ads overall, according to research scheduled to be released today from the Internet Advertising Bureau.
Facebook paves way for behavioral targeting with greater transparency
Published: June 13, 2014
Facebook hopes to make more palatable its decision to leverage behavioral data for ad targeting purposes by coupling the move with enhanced user control over the social network’s collection of personal data.

Johnson & Johnson’s Listerine drives real-time engagement with global social media
Published: June 6, 2014
Johnson & Johnson’s Listerine brand has launched its largest global social media campaign, delivering real-time content in several languages during the FIFA World Cup as well as mobile-specific ad targeting on Twitter and Facebook.

Luxury auto brands rushing to scale Facebook communities
Published: June 4, 2014
Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest giveaway of brand prints by British artist Ian Cook.
Mobile Minutes: Facebook, Tesco, Google Wallet, millennials
Published: May 7, 2014
Today in mobile marketing - Brands face tough screening for Facebook video ads; Tesco to launch own-brand smartphone; Google Wallet is said to be landing on Google Glass; Mobile app helps millennials manage money.
Wendy’s exec: Better mobile-targeted ads trump Facebook’s dwindling organic reach
Published: May 2, 2014
NEW YORK – A top Wendy’s executive at the Mcommerce Summit: State of Mobile Commerce 2014 claimed that Facebook’s shrinking organic reach opens up a new set of targeted advertising opportunities that are geared towards mobile.