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Tag: Facebook


Total Results: 300

   Displaying: 11 - 20

Facebook paves way for behavioral targeting with greater transparency
Published: June 13, 2014
Facebook hopes to make more palatable its decision to leverage behavioral data for ad targeting purposes by coupling the move with enhanced user control over the social network’s collection of personal data.

Johnson & Johnson’s Listerine drives real-time engagement with global social media
Published: June 6, 2014
Johnson & Johnson’s Listerine brand has launched its largest global social media campaign, delivering real-time content in several languages during the FIFA World Cup as well as mobile-specific ad targeting on Twitter and Facebook.

Luxury auto brands rushing to scale Facebook communities
Published: June 4, 2014
Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest giveaway of brand prints by British artist Ian Cook.
Mobile Minutes: Facebook, Tesco, Google Wallet, millennials
Published: May 7, 2014
Today in mobile marketing - Brands face tough screening for Facebook video ads; Tesco to launch own-brand smartphone; Google Wallet is said to be landing on Google Glass; Mobile app helps millennials manage money.
Wendy’s exec: Better mobile-targeted ads trump Facebook’s dwindling organic reach
Published: May 2, 2014
NEW YORK – A top Wendy’s executive at the Mcommerce Summit: State of Mobile Commerce 2014 claimed that Facebook’s shrinking organic reach opens up a new set of targeted advertising opportunities that are geared towards mobile.

Has Facebook’s mobile advertising influence reached parity with Google?
Published: May 1, 2014
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
Mobile Minutes: Facebook, Samsung, RideScout, MLB, Opera
Published: April 25, 2014
Today in mobile marketing - Facebook acquires health and fitness tracking app Moves; Samsung Gear App Challenge launched for Gear 2; Transportation mobile app RideScout comes to Boston with real-time ride options.
Facebook’s mobile success heavily focused on apps over Web
Published: April 24, 2014
Facebook delivered its strongest year-over-year growth in advertising in three years during the first quarter of 2014 as the social networking giant sees ongoing success in mobile, which represented 59 percent of its advertising revenue during the first quarter, up from 53 percent in the previous quarter.
Mobile Minutes: General Mills, Nike, Square, Facebook
Published: April 22, 2014
Today in mobile marketing - General Mills reverses legal terms after controversy; Nike's Fuelband hits the wall; Mobile-payments startup Square discusses possible sale; Facebook has a mobile ad network on the way, and it could be huge new business.
Is Facebook positioning Messenger to be its commerce and payments play?
Published: April 11, 2014
Facebook is building a multi-pronged approach to messaging with WhatsApp, Instagram and Messenger, which could be positioned as a content, commerce and payments play similar to WeChat.
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