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Tag: Facebook

Total Results: 386

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Publishers’ Facebook reliance could bring relegation to supplier role: report
Published: June 8, 2015
As publishers rely more on social networks such as Facebook, the danger exists that they will be relegated to suppliers to a one-stop shop, similar to video channels on YouTube, according to a Strategy Analytics report.
Pinpointing visual voice on mobile a priority as Instagram’s ad program expands
Published: June 4, 2015
Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability, increases the pressure on marketers to find their voice for photo-driven mobile experiences.
Mary Meeker spotlights messaging apps’ potential as central communications hubs
Published: May 29, 2015
Kleiner Perkins partner Mary Meeker’s annual Internet Trends report forecasts that messaging applications such as WhatsApp, Facebook Messenger and Snapchat have the potential to become central communications hubs as they quickly grow and expand.
Facebook gets Fox News’ vote for key role in GOP debate
Published: May 22, 2015
Facebook’s role as an indicator of public sentiment and a generator of candidate questions in Fox News Channel’s broadcast of the first Republican presidential primary debate this summer will be a good use of the social networking site to create direct interaction between candidates and voters, improving the quality of democracy.
Platform Pulse: Facebook gains upper hand in mobile news delivery
Published: May 18, 2015
Last week’s platform news highlights how, in the ongoing struggle to monetize media offerings for mobile users, technology companies such as Facebook have the upper hand over traditional media.
Mobile Minutes: Facebook's privacy problem; Kenya's mobile money; Chinese wireless carriers; Old media
Published: May 18, 2015
Today in mobile marketing - Facebook 'tramples European privacy law': Belgian watchdog; What is next for Kenya's mobile money revolution; China wireless carriers to slash contract prices, could spur 4G boom; The average age of Facebook’s news partners: 107.
Mobile carriers consider blocking ads as turf war with Google escalates
Published: May 16, 2015
Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.
Publishers’ Facebook partnerships carry no guarantee of mobile readership
Published: May 14, 2015
Although the New York Times and other publishers see teaming up with Facebook as a way to form a bond with mobile audiences, success is not guaranteed due to the difficulties of predicting human behavioral patterns, especially concerning news consumption.
Facebook leaps ahead in race for better mobile search experiences
Published: May 12, 2015
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
Platform Pulse: Mobile news that matters from Snapchat, Google, Facebook
Published: May 11, 2015
In the most significant platform news for mobile marketers from the past week, Snapchat is making it easier for users to share Discover content amid reports that the media channel is struggling, but it is Google’s mobile-driven AdWords refresh that requires immediate action.
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