Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Facebook


Total Results: 378

   Displaying: 21 - 30

Facebook leaps ahead in race for better mobile search experiences
Published: May 12, 2015
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
Platform Pulse: Mobile news that matters from Snapchat, Google, Facebook
Published: May 11, 2015
In the most significant platform news for mobile marketers from the past week, Snapchat is making it easier for users to share Discover content amid reports that the media channel is struggling, but it is Google’s mobile-driven AdWords refresh that requires immediate action.
Platform Pulse: The week’s mobile news from Twitter, Facebook Messenger and Google Now
Published: May 4, 2015
In Mobile Marketer’s latest assessment of the platform news that matters for mobile marketers, Twitter’s partnership with Google’s DoubleClick should be on the radar for any brand active on social media while Facebook’s introduction of video calling on Messenger points to the company’s aspirations to build a messaging powerhouse.
Platform Pulse: The week’s mobile news from Google, Facebook, Apple
Published: April 27, 2015
In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.
Mobile ad revenue surge is Facebook’s data-sharing reward
Published: April 23, 2015
Facebook’s shift to providing ways for brands to use its data to more effectively target consumers on mobile is being repaid with swelling mobile ad revenue figures as usage grows.
TD Bank’s relatable social media posts make it a leader: report
Published: April 20, 2015
As banking increasingly takes place online and on mobile, financial institutions have tried to shift their marketing efforts to social media, with TD Bank and SunTrust Banks two of the leaders here, according to a new analysis by Engagement Labs.
Is Twitter losing ground for social TV engagements?
Published: April 13, 2015
Twitter has held a special position with television advertisers and programmers, but new research as well as increased competition suggest this role could be weakening.
West Elm stacks up Facebook ads with consumer-generated photos
Published: April 10, 2015
Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.
Mad Men incites branded content blitz on social media
Published: April 8, 2015
With the sign-off nearing for popular AMC drama Mad Men, brands such as Petco, MasterCard and Mixxtail are getting in on the excitement with themed GIFs on social media.
Social network ad spend growth will slow in 2015: report
Published: April 6, 2015
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
Please click here to downolad now!