Tag: Facebook

Total Results: 235

Facebook to put mobile-first experiences at the core of its strategy

Published: January 31, 2013

Facebook’s mobile future looks bright, with the social network reporting yesterday that mobile advertising revenue continues to grow and represented approximately 23 percent of overall advertising revenue for the fourth-quarter, up from 14 percent in the third-quarter.

Hyundai leverages mobile, social to engage Super Bowl XLVII viewers

Published: January 31, 2013

Hyundai created a social experience specifically designed for mobile to support its Super Bowl XLVII marketing strategy via a second-screen engagement.

Coors Light makes Super Bowl XLVII social with mobile ad campaign

Published: January 30, 2013

MillerCoors-owned Coors Light is relying on mobile advertising to get consumers amped up about the upcoming Super Bowl XLVII game and further connect with the brand via Facebook and Twitter.

Is Facebook missing an opportunity in mobile search?

Published: January 17, 2013

Mobile search is ripe for innovation and Facebook could be the one to do it, given its large user base. However, by not making its new Graph Search service available on mobile at launch, this leaves the door open for someone else to take the lead as an agent for change.

Facebook pits itself against Google in search

Published: January 16, 2013

Facebook wants to harness the power of its large customer base to delve into the search category. While mobile is not immediately on the agenda, the move points to the social network’s growing aspirations to become a digital marketing powerhouse that can take on the likes of Google.

Facebook mobile ads command 70pc price premium over desktop: report

Published: January 9, 2013

Advertisers are allocating 20 percent of their spend on Facebook to mobile, while the ads themselves command a 70 percent price premium over desktop, according to a new report from Kenshoo.

Nokia, Facebook, FTC – News briefs

Published: December 26, 2012

News briefs: Nokia signs deal worth $321M to sell phones in China; Facebook launches Poke messaging app for iOS; FTC report points to growth in children’s marketing via mobile.

Is in-app advertising broken?

Published: December 24, 2012

With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. However, two recent developments suggest that in-app ads may not be working in all instances.

Facebook overtakes Google in mobile display ad revenues

Published: December 19, 2012

Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

Why brands are failing on Facebook

Published: December 10, 2012

Despite a significant increase in the number of mobile-driven “Likes” on Facebook brand pages this year, many companies are still not optimizing their social experiences for mobile.