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Tag: Facebook


Total Results: 531

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Mobile Minutes: CurrentC exits; Facebook pushes Messenger; YouTube’s transformation; Smartphone growth slows
Published: June 9, 2016
Today in mobile marketing – Apple Pay rival CurrentC closing up shop for now; Facebook wants all of you on Messenger – now; YouTube’s Susan Wojcicki on transforming the video service; Smartphone growth to hit single digits this year.
Campaign of the week: Dunkin’ Donuts supersizes social media
Published: June 6, 2016
Social media campaigns are getting bigger and more expansive, a trend exemplified in a recent Dunkin’ Donuts campaign. Watch this video for the full analysis.
Mobile Minutes: Samsung’s wireless earbuds; EBay’s plans; Warner Bros. Digital Networks; Facebook’s privacy settings
Published: June 6, 2016
Today in mobile marketing – Samsung's new wireless earbuds let you ditch the phone; EBay CEO: The world doesn't need an almost-as-good Amazon; Warner Bros. forms over-the-top video division; You should go check Facebook’s new privacy settings.
Dos Equis uses algorithm to calculate how interesting Facebook users are
Published: June 3, 2016
Heineken is taking to mobile and Facebook after retiring its Dos Equis Most Interesting Man in the World campaign to promote a contest paired with a platform algorithm that determines how interesting a user is.
Mobile Minutes: Snapchat movie; Apple Pay’s struggles; Grab, Lyft hook up; Facebook Messenger adds emojis
Published: June 3, 2016
Today in mobile marketing – First movie filmed on Snapchat, Sickhouse starring Andrea Russett, debuts on Vimeo; Early days, but Apple Pay struggles outside US; Grab, Lyft hook up ride-sharing apps as anti-Uber effort widens; Facebook Messenger adds more diverse emojis.
Zootopia fans help solve crimes via Facebook Messenger chatbot
Published: June 2, 2016
Disney is using chatbots on Facebook Messenger to create an interactive dialogue with fans of animated film Zootopia, letting users discover and solve crimes while driving awareness for the film's DVD release.
Mobile Minutes: Facebook dumps FBX; Twitter curtails buy buttons; Snapchat raises $1.8B; PayPal ditches apps
Published: May 27, 2016
Today in mobile marketing – Facebook goes all-in on mobile with dumping of Web ad platform; Twitter shifts strategy on commerce ads; Snapchat raises $1.81 billion in new funding round; PayPal to Microsoft, BlackBerry, and Amazon Kindle: Buh-bye.
Mobile Minutes: Facebook adjusts Trending Topics; EBay buys Ticketbis; Snapchat and startups; Twitter's extra space
Published: May 25, 2016
Today in mobile marketing – Facebook changes policies on Trending Topics after criticism; EBay expanding StubHub internationally with Ticketbis acquisition; These 5 startups used Snapchat to boost their brand (and so can you); Here's how Twitter will give users just a bit more space.
Mobile Minutes: Facebook trips Cheetah Mobile; Apple woos India; Samsung and Alipay; YouTube hurts music revenue
Published: May 23, 2016
Today in mobile marketing – Facebook tweaks algorithm, tripping Cheetah Mobile; Apple woos India to spur weakening iPhone sales; Samsung to partner with Alibaba affiliate on mobile payments in China; YouTube blamed for fall in music revenues as vinyl sales outperform video streaming.
Mobile targeting improves, making fresh campaign creative a challenge
Published: May 20, 2016
Targeting on mobile platforms such as Facebook is so efficient in some cases that the challenge marketers now face is how to quickly iterate different versions of creative assets to keep a campaign fresh.
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