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Tag: Facebook

Total Results: 560

   Displaying: 21 - 30

E! enhances millennials' TV-watching habits with additive Facebook Live series
Published: August 9, 2016
E! News is building upon its recent advancements in mobile-first content with a new live streaming slate set to showcase original series on its Facebook Live platform, capitalizing on consumers' growing proclivity toward second-screen engagement.
Mobile Minutes: Facebook’s camera push; Celebrity post crackdown; Apple offers bug bounties; Google gains in India
Published: August 8, 2016
Today in mobile marketing – Facebook focuses on Snapchat-like camera; FTC to crack down on paid celebrity posts that aren’t clear ads; Apple’s finally offering bug bounties – with the highest rewards ever; Google outpaces Facebook on getting India connected to Internet.
Yaye drives active users with immersive, multi-screen ads on Facebook
Published: August 5, 2016
Fitness motivation application Yaye saw a 1.72-times increase in active users and 2.3 percent lift in its download rate after running an install campaign that enabled viewers to flip through multiple screens in a native experience on Facebook.
Mobile Minutes: Square finds niche; Facebook addresses clickbait; Pokemon Go lawsuit; Twitter’s time to sell
Published: August 5, 2016
Today in mobile marketing – Square finds profitable niche between food trucks and Starbucks; Facebook's news feed to show fewer clickbait headlines; Pokemon Go target of class action lawsuit; It's time for Twitter to sell: analysis.
Mobile Minutes: Nielsen and Facebook; NFL on Snapchat; Apple and tablets; Time Warner invests in Hulu
Published: August 4, 2016
Today in mobile marketing – Nielsen to measure TV chatter on Facebook; The NFL is now the first sports league to be on Snapchat’s Discover platform; Apple's continued domination of a shrinking market; Time Warner acquires 10pc stake in Hulu for $583M.
Facebook preferred over YouTube for digital video campaigns: report
Published: August 3, 2016
Facebook is giving YouTube a run for its money when it comes to attracting video advertising dollars, with 65 percent of marketers saying social platforms are their most important digital video campaign partners over YouTube and Vevo, according to a new report from Trusted Media Brands.
Facebook’s coffers overflow with mobile ad dollars
Published: July 28, 2016
Mobile ads brought in 84 percent of the $6.2 billion in advertising revenue generated by Facebook during the second quarter, an increase from 76 percent a year ago that highlights the social media platform’s significant strength in connecting on-the-go consumers with marketers.
How to create Facebook videos that break through and get noticed
Published: July 25, 2016
Huffington Post and Daily Mail are some of the top publishers dominating the Facebook video scene in recent months thanks to unique content that leverages feel-good human-interest stories, top news and interesting science.
To move forward, Snapchat must look to Instagram
Published: July 25, 2016
By Luis Sanz

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

Nature Valley feeds Facebook engagement via sentimental video
Published: July 22, 2016
General Mills’ Nature Valley brand is leveraging the cachet of emotionally charged mobile video with clips of consumers sharing messages of encouragement to loved ones on Facebook, an initiative that has sparked positive responses from thousands of users.
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