Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Facebook

Total Results: 414

   Displaying: 21 - 30

Facebook’s news app more significant for marketers than audience network expansion
Published: August 13, 2015
Facebook already dominates social advertising, but the network is not resting on its laurels and continues to try to deliver compelling new reasons for marketers to invest, including with new formats for its mobile ad network and by testing a breaking news app that could give Twitter a run for its money.
Mobile Minutes: Macy’s vs. Amazon; MCX tests begin; Facebook in India; App tackles conference calls
Published: August 13, 2015
Today in mobile marketing – Will omnichannel keep Macy's ahead of Amazon?; Retailers to begin public tests of MCX mobile payment app but face hurdles; Facebook struggles to sell advertising in India; Messaging app declares war on crappy conference calls.
Mobile Minutes: Skin sensors; Twitter and NFL; Apple embraces mcommerce; Facebook vs. YouTube
Published: August 11, 2015
Today in mobile marketing – Electronic skin sensors to control mobile gadgets; Twitter expands partnership with NFL; Apple swaps online 'store’ for 'buy’ buttons; Facebook isn’t a real threat to YouTube … yet.
Lancôme shows ageless beauty in #LoveYourAge social effort
Published: August 10, 2015
French beauty maker Lancôme is encouraging each of its consumers to “love [her] age” through a sponsored post on Facebook.
Chick-fil-A unwraps Instagram’s Ads API to tap retargeting, editing tools
Published: August 5, 2015
Chick-fil-A is one of the brands leveraging Instagram’s new Ads API to distribute relevance-driven campaigns and tap the program’s retargeting capabilities, as well as the ability to edit live ads in bulk.
Mobile Minutes: Sports programming; Apple Watch sales; Facebook live streaming; Social calendar
Published: August 4, 2015
Today in mobile marketing – Cutting the Cord: Sports slowly breaking through the pay-TV mold; Glimmers emerge on Apple Watch sales, and they’re not pretty; Facebook debuts new live event stream at Lollapalooza; Need a reason to celebrate? Check online, where social media fills the calendar.
Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Published: July 30, 2015
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Mobile Minutes: Google Play Music; Square’s IPO; Best Buy sells Apple Watch; Facebook’s free Internet service
Published: July 28, 2015
Today in mobile marketing – Google and Samsung take on Apple Music with six months of free music streaming; Mobile payments company Square files confidentially for IPO – reports; Best Buy to become first major retail chain to offer Apple Watch; Facebook and other tech giants expand Internet access in Africa.
Stride Rite walks into mobile ads with rebranding campaign
Published: July 27, 2015
Children’s shoe manufacturer Stride Rite is launching an omnichannel campaign to introduce its rebranding, leveraging mobile and social media to connect with parents through real-life experiences and ad content.
Mobile Minutes: Facebook and privacy; Amazon surges; Pandora grows; LinkedIn for athletes
Published: July 27, 2015
Today in mobile marketing – Facebook loses appeal over access to user data; Amazon shares soar on surprise profit, market value above Walmart’s; Pandora continues to grow, but giants loom on the horizon; Can a LinkedIn for athletes ever replace sports agents?
Please click here to download now!