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Tag: Facebook


Total Results: 356

   Displaying: 21 - 30

Facebook’s beacon play could accelerate seamless mobile moves
Published: February 2, 2015
Facebook’s plan to begin testing a beacon-supported service to deliver information about shops and landmarks to nearby users in New York could change the way marketers connect digital and physical realms on the social networking site.
80pc of time spent in just five apps: Forrester
Published: February 2, 2015
Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to Forrester Research.
Facebook poised to make deep cuts in Google’s mobile territory
Published: January 29, 2015
Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
Lowe’s Derby Days drives social submissions in exchange for racing experiences
Published: January 8, 2015
On select Saturdays in January and February, Lowe’s and Dremel will host in-store clinics to build race cars for the annual Derby Days program and is asking attendees to post their creations on its Facebook page for a chance to win an all-inclusive racing experience.
WhatsApp reaches new heights with 700M monthly users
Published: January 8, 2015
Mobile messaging application WhatsApp is continuing its momentous growth by reaching 700 million active users per month, catapulting its status to that of one of the largest social networks worldwide, which may affect Google's expected foray into the mobile messaging sector.
Mobile Minutes: BlackBerry Classic; Facebook video ads; stopping Amazon; NBC TV everywhere
Published: December 18, 2014
Today in mobile marketing - BlackBerry woos keyboard loyalists with Classic device launch; Video ads are performing well on Facebook, but YouTube still accounts for more views; Amazon not as unstoppable as it may appear; NBC pushes TV Everywhere with plan for live TV on mobile.
Mobile Minutes: Instagram; Apple and IBM; Google Hangouts; Facebook
Published: December 11, 2014
Today in mobile marketing - Instagram crosses 300 million users, edges past Twitter; Apple and IBM just showed everyone the future of enterprise; Google Hangouts app offers quick answer to ‘Where R U?’; Facebook challenges Twitter with savvy update to trending topics.
Yahoo pitted against Twitter as mobile advertising opportunities expand
Published: December 8, 2014
Following years of questions about its role in mobile advertising, Yahoo is now poised to challenge Twitter’s role as the third-largest mobile advertising platform and could even take on Facebook and Google if it plays its cards correctly.
Microsoft, Facebook turn to standalone apps to combat user frustration
Published: December 2, 2014
Brands such as Barnes & Noble, Microsoft, Facebook and Foursquare are creating a slew of standalone mobile applications targeting specific user groups with streamlined features to combat frustration with do-it-all apps.
Topps’ Facebook and Twitter campaigns propel Bunt app to top spot
Published: November 21, 2014
By customizing the creative for app installs ads on Twitter and Facebook to specific customer segments, baseball trading card maker Topps drove its Bunt mobile card collecting application to the top of the standings in the baseball app pantheon.
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