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Tag: Facebook

Total Results: 432

   Displaying: 31 - 40

Heineken socializes sampling in large-scale effort targeting bar-goers
Published: September 3, 2015
In one of the largest social sampling programs to date, Heineken is leveraging Facebook and Twitter to give away free beers to smartphone owners at participating restaurants and bars.
Zipcar boosts performance of app install ads with lookalike targeting
Published: September 3, 2015
Vehicle-sharing service Zipcar is seeing an uptick in downloads, engagement and conversion rates for its mobile application by targeting ads on Facebook to users who exhibit similar demographic details as current customers.
Instagram's interaction rate for branded posts plummets as competition grows: Forrester
Published: September 2, 2015
While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
Publisher performance on Instagram skyrockets 133pc
Published: August 21, 2015
While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.
Mobile Minutes: Twitter mobile ads; Apple vs. Samsung; Facebook internship; Snapchat
Published: August 21, 2015
Today in mobile marketing – Twitter opens up its mobile ad network, introduces video; Apple narrows gap with Samsung in global smartphone sales; What I learned when I lost my internship at Facebook; Sorry Snapchat, but you’re not winning this election.
Mobile Minutes: Facebook leads news traffic; PayPal buys Modest; Viewable mobile ads; Apple Music retention
Published: August 20, 2015
Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.
Mobile Minutes: Facebook Notes; Kim Kardashian on Instagram; Twitter in Asia; UberEats
Published: August 19, 2015
Today in mobile marketing – Facebook takes on Medium and LinkedIn with new Notes look; Commentary: Why federal regulators care about Kim Kardashian's Instagram feed; Twitter says to accelerate push for content partnerships in Asia; UberEats food delivery comes to San Francisco.
Social ad budgets should be moved over to media teams: Forrester
Published: August 13, 2015
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
Facebook’s news app more significant for marketers than audience network expansion
Published: August 13, 2015
Facebook already dominates social advertising, but the network is not resting on its laurels and continues to try to deliver compelling new reasons for marketers to invest, including with new formats for its mobile ad network and by testing a breaking news app that could give Twitter a run for its money.
Mobile Minutes: Macy’s vs. Amazon; MCX tests begin; Facebook in India; App tackles conference calls
Published: August 13, 2015
Today in mobile marketing – Will omnichannel keep Macy's ahead of Amazon?; Retailers to begin public tests of MCX mobile payment app but face hurdles; Facebook struggles to sell advertising in India; Messaging app declares war on crappy conference calls.
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