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Tag: Facebook

Total Results: 498

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McDonald’s, Walmart bond with Univision fans via customized social media content
Published: February 19, 2016
McDonald’s, Walmart and T-Mobile made music celebrities more accessible during Univision's awards show by sponsoring an array of content customized for different social media platforms.
NBA speaks directly to fans through Facebook Live campaign
Published: February 17, 2016
The National Basketball Association is leveraging Facebook's live streaming feature, creating a direct connection between players and fans through Q&As and exclusive content.
Mobile Minutes: Facebook attracts video revenue; London tube reconsiders Twitter; Asics buys Runkeeper; Visa’s Square st
Published: February 16, 2016
Today in mobile marketing – Facebook’s move to lure video ad bucks from Google; Twitter use reconsidered by London tube after tweet feed change; Popular fitness app Runkeeper to be acquired by Asics; Visa details stake in payments startup Square.
Kate Spade brings high-quality streaming to Facebook Live for runway show
Published: February 12, 2016
Apparel and accessories designer Kate Spade wants to innovate the live streaming field by taking a high-quality approach to its NYFW runway show airing on Facebook Live.
Mobile Minutes: Replacing the iPhone; App spending; IBM’s AI group; Facebook simplifies video captioning
Published: February 11, 2016
Today in mobile marketing – Here's what will replace the iPhone, says Apple analyst Gene Munster; Cheap smartphones to propel app spending past $100B; Stephen Pratt, head of IBM’s new artificial-intelligence group, leaves; Facebook adds easy captioning to video ads in latest push for TV dollars.
Mobile Minutes: Valentine’s Day spending; Amazon’s free sommelier service; Andy Rubin takes on AI; France, Facebook face
Published: February 10, 2016
Today in mobile marketing – Valentine's Day spending moves to mobile, and women lead the way; Amazon Japan launches free sommelier phone service; Andy Rubin unleashed Android on the world. Now watch him do the same with AI; Facebook told by France to stop collecting non-user data.
Mobile Minutes: Facebook’s mobile dominance; Smart rings; Apple Watch summons Tesla; Amazon expands delivery
Published: February 8, 2016
Today in mobile marketing – Facebook's mobile ad dominance squeezes start-ups; Everyone wants to make smart rings – but no one knows what for; Apple Watch can now summon a Tesla; Amazon adds booze to same-day delivery service.
Brands score touchdown with early release of Super Bowl ads on social
Published: February 5, 2016
Super Bowl advertisers raced to release ads early on social media this year as they look beyond simply redistributing content to turning it into a key engagement strategy.
Mobile Minutes: Google’s new search chief; Facebook and TV views; YouTube’s subscription service; Mobile domination
Published: February 4, 2016
Today in mobile marketing – AI chief to take over Google search engine; Facebook claims NFL social chatter strongly linked to TV tune-in; YouTube schedules original shows, movies for new paid service; By 2020, more people will own a phone than have electricity.
Priceline.com's cross-platform revamp lifts off with targeted video on Facebook
Published: February 2, 2016
Priceline.com is revamping its marketing strategy and digital platforms to better address the shift toward mobile, including introducing new personalization features and embracing Facebook's targeted mobile video solution.
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