Tag: Facebook

Total Results: 237

Facebook overtakes Google in mobile display ad revenues

Published: December 19, 2012

Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

Why brands are failing on Facebook

Published: December 10, 2012

Despite a significant increase in the number of mobile-driven “Likes” on Facebook brand pages this year, many companies are still not optimizing their social experiences for mobile.

Mobile ad performance, spend get boost from holiday rush

Published: November 30, 2012

As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.

Facebook’s stock value rises on increased mobile advertising

Published: November 27, 2012

After several rocky months, Facebook’s outlook suddenly looks stronger based on a jump in the number of ads appearing in mobile news feeds, as well as an increase in its stock value.

Mobile generates 14pc of Facebook’s Q3 advertising revenue

Published: October 24, 2012

Facebook’s mobile customer base continues to grow quickly and was up 61 percent in the third quarter for a total of 604 million monthly active users.

Facebook ramps up mobile advertising strategy to drive app downloads

Published: October 19, 2012

With strong initial results reported for Facebook’s mobile app installs ad unit, the social network is making the ads available to all developers for the first time.

Instagram is linchpin to mobile’s multichannel success

Published: October 15, 2012

Gone are the days when marketers solely rely on Facebook or Twitter to drive their multichannel efforts. Instagram is becoming the new engagement channel companies are leveraging to strengthen mobile, social and television initiatives.

Is Facebook killing its mobile user experience with ads?

Published: October 10, 2012

Facebook has ramped up its mobile advertising efforts over the past few months. However, the social media giant may risk turning off mobile users if the ads become too intrusive.

Can Facebook’s mobile ad network compete with Google and Apple?

Published: September 20, 2012

Facebook is looking to leverage its rich user data to help brands deliver targeted mobile advertising in applications and mobile sites other than its own via a new mobile ad network.

Facebook’s mobile struggles awaken industry to growing click fraud problem

Published: September 19, 2012

While click fraud is often a given in mobile marketing, the full extent of the problem and its implications became a lot clearer following Facebook’s revelations about the issues it faces monetizing mobile via advertising.