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Tag: Facebook


Total Results: 555

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Mobile Minutes: Pokemon Go surpasses Tinder; Twitter live streams conventions; Facebook and news; AI and Europe
Published: July 12, 2016
Today in mobile marketing – Pokemon Go is already bigger than Tinder; Twitter, CBS News to live stream GOP, Democratic conventions; Face it, Facebook. You’re in the news business; Artificial intelligence is setting up the Internet for a huge clash with Europe.
Top 10 mobile messaging campaigns of Q2
Published: July 9, 2016
Mobile messaging moved to the forefront of marketing in the second quarter of 2016 via tactics meant to connect with users in a more organic manner by being cognizant of how they are already behaving.
Orange Is the New Black promotes new season via Tinder-like ads
Published: July 6, 2016
Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match.
Mobile Minutes: Facebook Messenger’s 11K bots; Apple eyes Tidal; Spotify vs. Apple; Disney likes MLB’s streaming video
Published: July 5, 2016
Today in mobile marketing – Facebook Messenger now has 11,000 bots on its platform; Apple in talks to acquire Jay Z’s Tidal music service; Spotify accuses Apple of stymying competition by halting app; Disney to acquire 33pc stake in MLB’s streaming-video unit valuing it at $3.5B (Report).
Should media brands trust social platforms?
Published: July 5, 2016
Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.
Maybelline uncaps Facebook engagement via full-screen ads featuring eyeliner tutorials
Published: July 1, 2016
Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand into a full-screen experience showcasing tutorials for different eyeliner looks after clicking.
Mobile Minutes: Facebook downgrades media pages; Chatbot lawyer; Amazon’s ad-subsidized phones; Walmart's free shipping
Published: June 30, 2016
Today in mobile marketing – Facebook to prioritize posts from friends over media pages; Chatbot lawyer overturns 160,000 parking tickets in London and New York; Amazon slashes prices on budget phones by half – but there's a catch; With Amazon in sight, Walmart to offer free shipping for 30 days.
Mobile Minutes: Google buys Webpass; BET’s online subscription service; Video creators and Facebook; Walmart Pay expands
Published: June 24, 2016
Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.
Which next-generation attribution strategies should marketers have on their radar?
Published: June 20, 2016
As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to intrusive ads can be sidestepped.
Facebook catches up to Google with ads measuring in-store sales
Published: June 17, 2016
Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile's return-on-investment is becoming clearer.
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