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Tag: Facebook

Total Results: 560

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Trolli brings quirkiness to Messenger chatbot with giveaways, quizzes
Published: July 21, 2016
Ferrara Candy Company’s Trolli brand is translating its brand quirkiness for a chatbot on Facebook Messenger that offers a range of activities in chat form, including giveaways and several surprises meant to appeal to young users.
Mobile Minutes: Facebook bets on lasers; Google pitches AI; Twitter verification; Phone charger sales surge
Published: July 21, 2016
Today in mobile marketing – Facebook wants to use laser to deliver high-speed Internet; Google uses AI to lure new cloud customers; Twitter’s latest change probably wouldn’t have helped Leslie Jones; Phone charger sales are surging because of Pokemon Go.
Mobile Minutes: Tide Spin app; Square lands overseas; Facebook pays; Dwayne Johnson’s YouTube channel
Published: July 20, 2016
Today in mobile marketing – P&G starts online subscription service for Tide Pods; Dorsey's Square starts up UK operation for first European foray; Facebook to pay Internet stars for live video; Dwayne Johnson crashes onto YouTube, latest Hollywood celeb seeking to strike digital gold.
News organizations, social platforms must work together as industries merge
Published: July 18, 2016
Social media is no longer just a platform for entertainment and has become a serious news outlet – sometimes even a part of the news itself – creating strange bedfellows as traditional news organizations and new media are forced together.
Smartphones are most popular gaming device across 12 markets: Facebook
Published: July 13, 2016
Pokemon Go is an instant blockbuster, underscoring the power of mobile games for connecting with consumers, a fact reinforced by new Facebook research showing that smartphones are the most popular gaming device, beating desktop, tablets and consoles.
Mobile Minutes: Pokemon Go surpasses Tinder; Twitter live streams conventions; Facebook and news; AI and Europe
Published: July 12, 2016
Today in mobile marketing – Pokemon Go is already bigger than Tinder; Twitter, CBS News to live stream GOP, Democratic conventions; Face it, Facebook. You’re in the news business; Artificial intelligence is setting up the Internet for a huge clash with Europe.
Top 10 mobile messaging campaigns of Q2
Published: July 9, 2016
Mobile messaging moved to the forefront of marketing in the second quarter of 2016 via tactics meant to connect with users in a more organic manner by being cognizant of how they are already behaving.
Orange Is the New Black promotes new season via Tinder-like ads
Published: July 6, 2016
Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match.
Mobile Minutes: Facebook Messenger’s 11K bots; Apple eyes Tidal; Spotify vs. Apple; Disney likes MLB’s streaming video
Published: July 5, 2016
Today in mobile marketing – Facebook Messenger now has 11,000 bots on its platform; Apple in talks to acquire Jay Z’s Tidal music service; Spotify accuses Apple of stymying competition by halting app; Disney to acquire 33pc stake in MLB’s streaming-video unit valuing it at $3.5B (Report).
Should media brands trust social platforms?
Published: July 5, 2016
Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.
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