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Tag: Facebook

Total Results: 432

   Displaying: 41 - 50

Mobile Minutes: Skin sensors; Twitter and NFL; Apple embraces mcommerce; Facebook vs. YouTube
Published: August 11, 2015
Today in mobile marketing – Electronic skin sensors to control mobile gadgets; Twitter expands partnership with NFL; Apple swaps online 'store’ for 'buy’ buttons; Facebook isn’t a real threat to YouTube … yet.
Lancôme shows ageless beauty in #LoveYourAge social effort
Published: August 10, 2015
French beauty maker Lancôme is encouraging each of its consumers to “love [her] age” through a sponsored post on Facebook.
Chick-fil-A unwraps Instagram’s Ads API to tap retargeting, editing tools
Published: August 5, 2015
Chick-fil-A is one of the brands leveraging Instagram’s new Ads API to distribute relevance-driven campaigns and tap the program’s retargeting capabilities, as well as the ability to edit live ads in bulk.
Mobile Minutes: Sports programming; Apple Watch sales; Facebook live streaming; Social calendar
Published: August 4, 2015
Today in mobile marketing – Cutting the Cord: Sports slowly breaking through the pay-TV mold; Glimmers emerge on Apple Watch sales, and they’re not pretty; Facebook debuts new live event stream at Lollapalooza; Need a reason to celebrate? Check online, where social media fills the calendar.
Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Published: July 30, 2015
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Mobile Minutes: Google Play Music; Square’s IPO; Best Buy sells Apple Watch; Facebook’s free Internet service
Published: July 28, 2015
Today in mobile marketing – Google and Samsung take on Apple Music with six months of free music streaming; Mobile payments company Square files confidentially for IPO – reports; Best Buy to become first major retail chain to offer Apple Watch; Facebook and other tech giants expand Internet access in Africa.
Stride Rite walks into mobile ads with rebranding campaign
Published: July 27, 2015
Children’s shoe manufacturer Stride Rite is launching an omnichannel campaign to introduce its rebranding, leveraging mobile and social media to connect with parents through real-life experiences and ad content.
Mobile Minutes: Facebook and privacy; Amazon surges; Pandora grows; LinkedIn for athletes
Published: July 27, 2015
Today in mobile marketing – Facebook loses appeal over access to user data; Amazon shares soar on surprise profit, market value above Walmart’s; Pandora continues to grow, but giants loom on the horizon; Can a LinkedIn for athletes ever replace sports agents?
Mobile Minutes: PayPal’s new start; US cable industry; Facebook shoppers; Starbucks in Britain
Published: July 21, 2015
Today in mobile marketing – PayPal enters a brave new world of money disruption; US cable industry campaign aims to boost mobile views; Can Facebook turn its users into shoppers?; Starbucks to launch mobile ordering as part of £30m technology drive.
Platform Pulse: Beacons could soon be everywhere
Published: July 20, 2015
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
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