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Tag: Facebook

Total Results: 363

   Displaying: 41 - 50

Digital execs: Facebook not best platform to drive conversion, revenue
Published: November 6, 2014
NEW YORK – Digital executives at the ad:tech New York conference debated the pros and cons of both small and large brands using Facebook as a marketing platform before ultimately concluding that the social network’s lack of communication and pay-to-play standards are not beneficial for most companies.
Mobile Minutes: Facebook changes journalism; Cinemas ban wearables; Lenovo buys Motorola; Verizon unveils Droid Turbo
Published: October 31, 2014
Today in mobile marketing - How Facebook is changing the way its users consume journalism; Movie theaters ban Google Glass and other wearables; Lenovo closes purchase of Google’s Motorola phone unit; Verizon, Motorola unveil Droid Turbo.
Facebook’s mobile ad prowess may be matched only by Google
Published: October 29, 2014
Facebook’s growing ability to monetize on mobile is transforming it into a generator of mobile advertising revenue with a prowess that may only be matched by Google.
Mobile know-how propels brand value of Apple, Google, Facebook: report
Published: October 10, 2014
A new report from Interbrand deems Apple and Google as the top two highest-value brands, reflecting the influence of mobile in today’s world of business.
Facebook ad network expansion underscores value of buying history for mobile ads
Published: October 8, 2014
Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.
Google sets sights on messaging to shore up mobile role
Published: October 8, 2014
Google’s rumored foray into mobile messaging, which is expected to launch in early 2015, could ramp up competition in the messaging space among leaders such as WhatsApp and Facebook Messenger.
Mobile Minutes: Yahoo seeks Snapchat; Samsung faces low quarter; New Microsoft app; Facebook acquires WhatsApp
Published: October 7, 2014
Today in mobile marketing - Yahoo nears investment in Snapchat; Samsung poised for ‘ugly’ quarter as iPhones get bigger; Meet Sway, Microsoft's first new Office app in a decade; Facebook's WhatsApp acquisition now has price tag of $22 billion.
Mobile Minutes: Facebook goes into healthcare; Tinder seeks revenue; Online recipes go tech; Mobile retail's future
Published: October 6, 2014
Today in mobile marketing - Exclusive: Facebook plots first steps into healthcare; Tinder narrows down its options for how to make money; Online recipes will soon have a button that sends you the ingredients; What does the future hold for mobile and the retail shopping experience?
Ford, Facebook execs: Personalize marketing to reach mobile-ad-friendly consumers
Published: October 1, 2014
NEW YORK – Executives from Ford Motor and Facebook at the Mobile Marketing Association’s SM2 Innovation Summit said marketers must expand their mobile presence to better relate to consumers personally.
Mobile Minutes: Facebook relaunches Atlas; Google’s streaming music plans; Politics and social media; Walmart board
Published: October 1, 2014
Today in mobile marketing - Facebook relaunches Atlas for marketers to serve targeted ads across multiple devices; Google searches for right note in online music business; Twitter is for liberals; Pinterest is for conservatives; Walmart names Instagram co-founder Systrom to board.
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