Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Facebook


Total Results: 568

   Displaying: 41 - 50

Mobile Minutes: Tide Spin app; Square lands overseas; Facebook pays; Dwayne Johnson’s YouTube channel
Published: July 20, 2016
Today in mobile marketing – P&G starts online subscription service for Tide Pods; Dorsey's Square starts up UK operation for first European foray; Facebook to pay Internet stars for live video; Dwayne Johnson crashes onto YouTube, latest Hollywood celeb seeking to strike digital gold.
News organizations, social platforms must work together as industries merge
Published: July 18, 2016
Social media is no longer just a platform for entertainment and has become a serious news outlet – sometimes even a part of the news itself – creating strange bedfellows as traditional news organizations and new media are forced together.
Smartphones are most popular gaming device across 12 markets: Facebook
Published: July 13, 2016
Pokemon Go is an instant blockbuster, underscoring the power of mobile games for connecting with consumers, a fact reinforced by new Facebook research showing that smartphones are the most popular gaming device, beating desktop, tablets and consoles.
Mobile Minutes: Pokemon Go surpasses Tinder; Twitter live streams conventions; Facebook and news; AI and Europe
Published: July 12, 2016
Today in mobile marketing – Pokemon Go is already bigger than Tinder; Twitter, CBS News to live stream GOP, Democratic conventions; Face it, Facebook. You’re in the news business; Artificial intelligence is setting up the Internet for a huge clash with Europe.
Top 10 mobile messaging campaigns of Q2
Published: July 9, 2016
Mobile messaging moved to the forefront of marketing in the second quarter of 2016 via tactics meant to connect with users in a more organic manner by being cognizant of how they are already behaving.
Orange Is the New Black promotes new season via Tinder-like ads
Published: July 6, 2016
Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match.
Mobile Minutes: Facebook Messenger’s 11K bots; Apple eyes Tidal; Spotify vs. Apple; Disney likes MLB’s streaming video
Published: July 5, 2016
Today in mobile marketing – Facebook Messenger now has 11,000 bots on its platform; Apple in talks to acquire Jay Z’s Tidal music service; Spotify accuses Apple of stymying competition by halting app; Disney to acquire 33pc stake in MLB’s streaming-video unit valuing it at $3.5B (Report).
Should media brands trust social platforms?
Published: July 5, 2016
Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.
Maybelline uncaps Facebook engagement via full-screen ads featuring eyeliner tutorials
Published: July 1, 2016
Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand into a full-screen experience showcasing tutorials for different eyeliner looks after clicking.
Mobile Minutes: Facebook downgrades media pages; Chatbot lawyer; Amazon’s ad-subsidized phones; Walmart's free shipping
Published: June 30, 2016
Today in mobile marketing – Facebook to prioritize posts from friends over media pages; Chatbot lawyer overturns 160,000 parking tickets in London and New York; Amazon slashes prices on budget phones by half – but there's a catch; With Amazon in sight, Walmart to offer free shipping for 30 days.
Please click here to register now!