Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Facebook

Total Results: 412

   Displaying: 41 - 50

Can Facebook challenge YouTube’s dominance on mobile video?
Published: June 23, 2015
YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
IDC analyst: APIs are new trading currency for mobile marketers
Published: June 19, 2015
NEW YORK – An International Data Corporation analyst at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015 said that APIs are becoming a new form of trading currency, and urged marketers to ensure their strategies are up to par as the application market grows more saturated.
Dove's latest viral video success targets dads with emotional message
Published: June 17, 2015
Unilever's Dove continues its streak of viral video successes with a new entry in advance of Father’s Day that depicts men first learning their partners are pregnant while simultaneously promoting the brand’s Men+Care line.
Amazon streams first episode of Catastrophe on Facebook
Published: June 16, 2015
Amazon’s on-demand streaming service is urging consumers to view the first episode of its latest series for free on Facebook for a limited time, a move designed to drum up excitement surrounding the show and help Amazon Instant Video better compete with Netflix and HBO.
Platform Pulse: Apple tries to kill mobile Web advertising
Published: June 15, 2015
After a brief respite, it was another big week for mobile platforms, with a bold move from Apple to block ads on the mobile Web while Twitter extended its messaging capabilities in an attempt to hold onto users and drive its monetization strategy.
IKEA exec: Jumping quickly into new platforms can be detrimental
Published: June 10, 2015
NEW YORK – An IKEA executive at the 2015 Integrated Marketing Week explained that the furniture retailer steers clear of jumping on board with a new platform for the sole reason that it could be the next big thing, but stressed that fearing new endeavors can be damaging as well.
Publishers’ Facebook reliance could bring relegation to supplier role: report
Published: June 8, 2015
As publishers rely more on social networks such as Facebook, the danger exists that they will be relegated to suppliers to a one-stop shop, similar to video channels on YouTube, according to a Strategy Analytics report.
Pinpointing visual voice on mobile a priority as Instagram’s ad program expands
Published: June 4, 2015
Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability, increases the pressure on marketers to find their voice for photo-driven mobile experiences.
Mary Meeker spotlights messaging apps’ potential as central communications hubs
Published: May 29, 2015
Kleiner Perkins partner Mary Meeker’s annual Internet Trends report forecasts that messaging applications such as WhatsApp, Facebook Messenger and Snapchat have the potential to become central communications hubs as they quickly grow and expand.
Facebook gets Fox News’ vote for key role in GOP debate
Published: May 22, 2015
Facebook’s role as an indicator of public sentiment and a generator of candidate questions in Fox News Channel’s broadcast of the first Republican presidential primary debate this summer will be a good use of the social networking site to create direct interaction between candidates and voters, improving the quality of democracy.
Please click here to download now!