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Tag: Facebook


Total Results: 572

   Displaying: 41 - 50

To move forward, Snapchat must look to Instagram
Published: July 25, 2016
By Luis Sanz

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

Nature Valley feeds Facebook engagement via sentimental video
Published: July 22, 2016
General Mills’ Nature Valley brand is leveraging the cachet of emotionally charged mobile video with clips of consumers sharing messages of encouragement to loved ones on Facebook, an initiative that has sparked positive responses from thousands of users.
Trolli brings quirkiness to Messenger chatbot with giveaways, quizzes
Published: July 21, 2016
Ferrara Candy Company’s Trolli brand is translating its brand quirkiness for a chatbot on Facebook Messenger that offers a range of activities in chat form, including giveaways and several surprises meant to appeal to young users.
Mobile Minutes: Facebook bets on lasers; Google pitches AI; Twitter verification; Phone charger sales surge
Published: July 21, 2016
Today in mobile marketing – Facebook wants to use laser to deliver high-speed Internet; Google uses AI to lure new cloud customers; Twitter’s latest change probably wouldn’t have helped Leslie Jones; Phone charger sales are surging because of Pokemon Go.
Mobile Minutes: Tide Spin app; Square lands overseas; Facebook pays; Dwayne Johnson’s YouTube channel
Published: July 20, 2016
Today in mobile marketing – P&G starts online subscription service for Tide Pods; Dorsey's Square starts up UK operation for first European foray; Facebook to pay Internet stars for live video; Dwayne Johnson crashes onto YouTube, latest Hollywood celeb seeking to strike digital gold.
News organizations, social platforms must work together as industries merge
Published: July 18, 2016
Social media is no longer just a platform for entertainment and has become a serious news outlet – sometimes even a part of the news itself – creating strange bedfellows as traditional news organizations and new media are forced together.
Smartphones are most popular gaming device across 12 markets: Facebook
Published: July 13, 2016
Pokemon Go is an instant blockbuster, underscoring the power of mobile games for connecting with consumers, a fact reinforced by new Facebook research showing that smartphones are the most popular gaming device, beating desktop, tablets and consoles.
Mobile Minutes: Pokemon Go surpasses Tinder; Twitter live streams conventions; Facebook and news; AI and Europe
Published: July 12, 2016
Today in mobile marketing – Pokemon Go is already bigger than Tinder; Twitter, CBS News to live stream GOP, Democratic conventions; Face it, Facebook. You’re in the news business; Artificial intelligence is setting up the Internet for a huge clash with Europe.
Top 10 mobile messaging campaigns of Q2
Published: July 9, 2016
Mobile messaging moved to the forefront of marketing in the second quarter of 2016 via tactics meant to connect with users in a more organic manner by being cognizant of how they are already behaving.
Orange Is the New Black promotes new season via Tinder-like ads
Published: July 6, 2016
Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match.
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