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Tag: Facebook

Total Results: 568

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Mobile Minutes: Google buys Webpass; BET’s online subscription service; Video creators and Facebook; Walmart Pay expands
Published: June 24, 2016
Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.
Which next-generation attribution strategies should marketers have on their radar?
Published: June 20, 2016
As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to intrusive ads can be sidestepped.
Facebook catches up to Google with ads measuring in-store sales
Published: June 17, 2016
Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile's return-on-investment is becoming clearer.
Mobile Minutes: Net neutrality upheld; Facebook embraces maps; Apple’s wraparound display; Google’s enterprise tools
Published: June 15, 2016
Today in mobile marketing – FCC's Net neutrality rules upheld by court in key legal win; Facebook to put maps in ads, measure store visits; Apple patents show future iPhone could have a wraparound display, augmented reality; Google goes after SharePoint with new enterprise tools.
Mobile Minutes: Facebook’s content chief; Google uninstalls apps; Line goes public; Lenovo’s AR phone
Published: June 13, 2016
Today in mobile marketing – Facebook taps CollegeHumor co-founder for content chief post; Phone storage almost full? Google tries telling users what apps to delete; Mobile messenger Line to go public in New York, Tokyo; Lenovo unveils augmented reality smartphone using Google's Project Tango.
Mobile Minutes: Snapchat video ads; Facebook 360 photos; Apple vs. Samsung; Uber's advance scheduling
Published: June 10, 2016
Today in mobile marketing – Snapchat says more than two-thirds of video ads play with sound on; Facebook rolls out 360 photos in newsfeed with option to view in virtual reality; Apple case against Samsung should go back to lower court: Justice Department; Uber says you can schedule a ride up to 30 days in advance.
OPI's timely, contextual Instagram ads see results by targeting beauty fans
Published: June 9, 2016
Nail polish brand OPI took to Instagram to showcase its products and achieved an 11-point increase in ad recall, exposing the power social media platforms can exert for beauty brands.
Mobile Minutes: CurrentC exits; Facebook pushes Messenger; YouTube’s transformation; Smartphone growth slows
Published: June 9, 2016
Today in mobile marketing – Apple Pay rival CurrentC closing up shop for now; Facebook wants all of you on Messenger – now; YouTube’s Susan Wojcicki on transforming the video service; Smartphone growth to hit single digits this year.
Campaign of the week: Dunkin’ Donuts supersizes social media
Published: June 6, 2016
Social media campaigns are getting bigger and more expansive, a trend exemplified in a recent Dunkin’ Donuts campaign. Watch this video for the full analysis.
Mobile Minutes: Samsung’s wireless earbuds; EBay’s plans; Warner Bros. Digital Networks; Facebook’s privacy settings
Published: June 6, 2016
Today in mobile marketing – Samsung's new wireless earbuds let you ditch the phone; EBay CEO: The world doesn't need an almost-as-good Amazon; Warner Bros. forms over-the-top video division; You should go check Facebook’s new privacy settings.
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