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Tag: Facebook


Total Results: 303

   Displaying: 51 - 60

Retailers skimp on Facebook mobile budgets, missing growing opportunity to drive sales
Published: October 21, 2013
While sophisticated retailers are leveraging mobile ads on Facebook to drive in-store traffic or deep link mobile application ads to enable purchases from within an app, on the whole the retail sector lags behind other marketers in targeting the social network’s large mobile user base.
Facebook tries to boost role as go-to mobile app with Onavo buy
Published: October 15, 2013
Already one of the most popular activities on mobile, Facebook is betting it can drive engagement levels even higher by helping users make better use of their monthly data allowances.
How Facebook, Spotify and CNN are getting push messaging wrong: report
Published: October 9, 2013
With the continued popularity of mobile applications, marketers are increasingly leveraging in-app push notifications to drive user engagement. However, many marketers still make basic mistakes when it comes to push messaging and risk important customer relationships, according to new research.
Why Twitter is the killer platform for brand-building on mobile
Published: October 7, 2013
Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.

McDonald's beefs up mobile social ads on Facebook with rich media
Published: October 2, 2013
McDonald’s is launching its first mobile advertising campaign that leverages Facebook and Twitter to serve up a rich media experience as part of a multichannel marketing push to promote a new line of chicken wings.
Lipton brews mobile social promotion to drive new product engagement
Published: September 17, 2013
Unilever’s Lipton is marrying its mobile and social presence to promote a new line of hot and cold tea drinks.
Facebook partners with news organizations to boost real-time relevancy
Published: September 10, 2013
Facebook is stepping up its efforts for greater real-time relevancy with new tools intended to make it easier for news organizations such as CNN to leverage the social conversations around the day’s news.

Facebook eyes mobile payments but faces many challenges, including PayPal
Published: August 16, 2013
While Facebook is looking to extend its significant mobile might into payments and take on PayPal, the social network’s previous commerce-related failures suggests it may face some challenges.

Facebook, Twitter sphere of influence moves offline as mobile grows
Published: August 14, 2013
Not content with commanding a significant portion of consumers’ online time, social networks Facebook and Twitter are increasingly looking at how they can influence offline activity, with mobile acting as a key enablement tool.

Mobile social makes hefty leap forward to strengthen real-time marketing
Published: August 13, 2013
Mobile’s role in social media blew past brands relying on the medium to simply build their Facebook and Twitter presences in the first half of this year, with forward-thinking initiatives from Coca-Cola, Victoria’s Secret and Dunkin' Donuts.
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