Tag: Facebook

Total Results: 237

Facebook’s Spool deal suggests stronger content play

Published: July 17, 2012

Facebook’s acquisition of social mobile bookmarking service Spool is part of the company's latest move to build a stronger mobile presence.

Is Facebook opening a privacy can of worms with ads targeted by app use?

Published: July 10, 2012

As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable marketers to target consumers based on the applications they use. The move could be lucrative for Facebook, although it may have some privacy implications.

The casualties of mobile: What it takes to survive in the new mobile era

Published: June 25, 2012

Mobile is growing in leaps and bounds, driving significant growth for some companies even as others are struggling. While the ongoing poor economy may be partially to blame, it is also apparent that failing to grasp and adequately respond to mobile is also to blame.

Facebook’s mobile strategy comes together with new monetization opportunities

Published: June 21, 2012

After a month of bad press focusing on Facebook’s struggling mobile strategy and its stock’s poor performance post an initial public offering, there were several developments this week suggesting that while the social media giant may be down, it certainly is not out.

Facebook, iOS play key roles in app marketplace

Published: June 11, 2012

While everyone is app happy these days, two pieces of new data point to the important role that both Facebook and iOS are playing in the app marketplace.

Nordstrom puts focus on social with new mobile initiative

Published: June 11, 2012

Department store chain Nordstrom is using mobile advertising to bolster its social media presence and encourage consumers to learn more about its Nordstrom Rack brand.

Twitter monetizes mobile where others fail

Published: June 8, 2012

Twitter appears to be one of the only companies to have found a way to wring money out of the mobile and social convergence, with the company’s CEO recently saying that it generates more revenue from mobile than from the Web on many days.

Will self-serve ads help Facebook open mobile revenue floodgates?

Published: June 7, 2012

In a significant move forward for its mobile strategy, Facebook is giving marketers a way to reach a mobile-only audience for the first time with sponsored stories.

Facebook creating a targeted mobile advertising powerhouse?

Published: May 30, 2012

Facebook has already thrown a lot of money at mobile in the past few months and is now rumored to be eyeing an acquisition of Opera's mobile Web browser. Such a deal could significantly enhance the social giant's ability to deliver targeted mobile advertising.

What impact will Facebook’s rocky IPO have on mobile investment?

Published: May 24, 2012

Facebook’s IPO appears to be turning into a debacle, which could have implications for other companies looking to drum up significant investments based on their mobile strategies.