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Tag: Facebook


Total Results: 399

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Social network ad spend growth will slow in 2015: report
Published: April 6, 2015
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
Justin Bieber’s popularity supports Comedy Central marketing through mobile
Published: April 1, 2015
The Comedy Central Roast of Justin Bieber took full advantage of every aspect of mobile advertising and marketing leading up to and during the event.
Facebook exec: Cross-device approach offers solution to mobile challenges
Published: March 31, 2015
NEW YORK – A Facebook executive at the 2015 Mobile: IAB Marketplace said the social networking site’s ability to track mobile users across devices and gauge advertiser return on investment points to the need for delivering relevant and accurately measured messages in an era of cross-screen consumption.
Facebook broadens Messenger's reach to promote shopper convenience, publisher monetization
Published: March 26, 2015
Facebook’s positioning of its Messenger application as a platform focused on content aims to offer both a seamless journey for consumers and new monetization capabilities for publishers as the social media giant increasingly takes on the look of an all-encompassing mobile hub.
Facebook's direct line to millennial access: Will it work for media?
Published: March 25, 2015
Media publications and Facebook are starting an experimental process offering content to readers on the social network without the need to continue to an external link to better attract fleeting millennial readers.
Mobile Minutes: AT&T and Cricket; Facebook expert poached; Designing on mobile; Battling cyberattacks
Published: March 23, 2015
Today in mobile marketing – AT&T CEO vows to 'shake up' no-contract wireless with Cricket; White House poaches Facebook engineering boss as new IT director; Design gains importance as devices get more personal; U.S. must step up capacity for cyberattacks, chief argues.
Denny’s exec: Location-based messaging lifts store visits, augments brand - Mobile Commerce Daily
Published: March 19, 2015
Mobile Commerce Daily today – Denny’s exec: Location-based messaging lifts store visits, augments brand; Wendy’s exec urges marketers to tap partners’ expertise for mobile success.
Facebook TV ads touting power of friendship reflect exodus of teens
Published: February 27, 2015
Facebook risks being seen as struggling to halt a mass departure of teen users from its site with a television branding campaign in Canada and Britain that casts it as a family-reunion ground.
Facebook grabs bigger piece of growing dynamic retargeting budgets
Published: February 19, 2015
With Target reporting that Facebook’s new product ads are delivering two times the conversion rate on mobile, the offering could help the social media giant grab a bigger piece of marketers’ growing dynamic retargeting budgets.
Facebook rewards effective advertising by disclosing user-relevancy scoring system
Published: February 17, 2015
Facebook’s decision to reveal how it judges the user relevancy of the ads it puts on its platform is the social networking site’s way of rewarding brands that take the time to create messaging that resonates with audiences, since the move could help marketers lower the cost of their ads.
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