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Tag: Facebook


Total Results: 555

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Mobile Minutes: Facebook dumps FBX; Twitter curtails buy buttons; Snapchat raises $1.8B; PayPal ditches apps
Published: May 27, 2016
Today in mobile marketing – Facebook goes all-in on mobile with dumping of Web ad platform; Twitter shifts strategy on commerce ads; Snapchat raises $1.81 billion in new funding round; PayPal to Microsoft, BlackBerry, and Amazon Kindle: Buh-bye.
Mobile Minutes: Facebook adjusts Trending Topics; EBay buys Ticketbis; Snapchat and startups; Twitter's extra space
Published: May 25, 2016
Today in mobile marketing – Facebook changes policies on Trending Topics after criticism; EBay expanding StubHub internationally with Ticketbis acquisition; These 5 startups used Snapchat to boost their brand (and so can you); Here's how Twitter will give users just a bit more space.
Mobile Minutes: Facebook trips Cheetah Mobile; Apple woos India; Samsung and Alipay; YouTube hurts music revenue
Published: May 23, 2016
Today in mobile marketing – Facebook tweaks algorithm, tripping Cheetah Mobile; Apple woos India to spur weakening iPhone sales; Samsung to partner with Alibaba affiliate on mobile payments in China; YouTube blamed for fall in music revenues as vinyl sales outperform video streaming.
Mobile targeting improves, making fresh campaign creative a challenge
Published: May 20, 2016
Targeting on mobile platforms such as Facebook is so efficient in some cases that the challenge marketers now face is how to quickly iterate different versions of creative assets to keep a campaign fresh.
Mobile Minutes: Apple and Buffet; Telemedicine showdown; France takes on social media; Facebook sells more video ads
Published: May 17, 2016
Today in mobile marketing – Warren Buffett buys stake in Apple; As Google and Apple pursue telemedicine, US carriers struggle; Facebook, YouTube, Twitter face furor over hate speech; Facebook to sell video ads on behalf of other firms.
Mobile Minutes: Facebook’s biometric data; Apple, SAP partnership; YouTube gains TV viewers; Arm as touchpad
Published: May 9, 2016
Today in mobile marketing – Facebook loses first round in suit over storing biometric data; Apple, SAP partner on business apps for iPhone, iPad; YouTube CEO: TV’s loss of viewers is our gain; New tech turns your arm into a smart watch touchpad.
Mobile Minutes: Amazon bolsters Alexa; Facebook and ephemeral messaging; Baidu’s regulatory probe; Bursting tech bubble
Published: May 3, 2016
Today in mobile marketing – Amazon bolsters voice based-platform Alexa with investment in TrackR; Facebook to add Snapchat-like ephemeral messages to its Messenger app: Report; Baidu shares sink following regulatory probe; This tech bubble is bursting.
Facebook’s evolving mobile ad units contribute to 52pc revenue boost
Published: April 28, 2016
Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see a 52 percent increase in revenue year-over-year.
Mobile Minutes: Amazon’s ebook deal; Uber overtakes rental cars; Glitchy Facebook bots; Old guard slammed
Published: April 22, 2016
Today in mobile marketing – Amazon wins $30 million deal to sell ebooks in NYC schools; Uber overtakes rental cars among business travelers; Glitchy Facebook bots show tech in early stages; Mobile and cloud shifts slam tech’s old guard.
Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report
Published: April 21, 2016
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
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