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Tag: Facebook

Total Results: 346

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Wendy’s exec: Better mobile-targeted ads trump Facebook’s dwindling organic reach
Published: May 2, 2014
NEW YORK – A top Wendy’s executive at the Mcommerce Summit: State of Mobile Commerce 2014 claimed that Facebook’s shrinking organic reach opens up a new set of targeted advertising opportunities that are geared towards mobile.

Has Facebook’s mobile advertising influence reached parity with Google?
Published: May 1, 2014
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
Mobile Minutes: Facebook, Samsung, RideScout, MLB, Opera
Published: April 25, 2014
Today in mobile marketing - Facebook acquires health and fitness tracking app Moves; Samsung Gear App Challenge launched for Gear 2; Transportation mobile app RideScout comes to Boston with real-time ride options.
Facebook’s mobile success heavily focused on apps over Web
Published: April 24, 2014
Facebook delivered its strongest year-over-year growth in advertising in three years during the first quarter of 2014 as the social networking giant sees ongoing success in mobile, which represented 59 percent of its advertising revenue during the first quarter, up from 53 percent in the previous quarter.
Mobile Minutes: General Mills, Nike, Square, Facebook
Published: April 22, 2014
Today in mobile marketing - General Mills reverses legal terms after controversy; Nike's Fuelband hits the wall; Mobile-payments startup Square discusses possible sale; Facebook has a mobile ad network on the way, and it could be huge new business.
Is Facebook positioning Messenger to be its commerce and payments play?
Published: April 11, 2014
Facebook is building a multi-pronged approach to messaging with WhatsApp, Instagram and Messenger, which could be positioned as a content, commerce and payments play similar to WeChat.
How mobile boosts Sudafed’s community-building for sinus sufferers
Published: April 3, 2014
Decongestant brand Sudafed is focused on building a social community for sinus sufferers, with mobile playing a key role in driving engagements for consumers with the brand and with others who share similar concerns.

Mobile Minutes: Smartphones, Facebook drones, BlackBerry, Telus
Published: March 31, 2014
Today in mobile marketing - Smartphones, the disappointing miracle; Facebook eyes using drones to deliver Internet; BlackBerry goes green thanks to smaller than anticipated loss; Telus’s decision to shut Public Mobile angers consumers.
Why brands could own social commerce, not the big platforms
Published: March 28, 2014
While Twitter, Facebook and Pinterest are exploring ways to extend their reach into commerce, a growing number of big brands have their own social commerce programs, including Nike, QVC and Sephora.
With mobile role in question, Facebook turns sights towards virtual reality
Published: March 27, 2014
Facebook is riding high in mobile right now but the company’s $2 billion acquisition of Oculus VR this week suggests it recognizes some fundamental challenges in driving further growth.

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