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Tag: Facebook


Total Results: 518

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Facebook needs more precise targeting for next mobile revenue bump
Published: January 28, 2016
With mobile now accounting for 80 percent of Facebook’s growing advertising revenue, more precise targeting will be needed to maintain a strong user experience.
Mobile Minutes: Facebook’s mobile ad business; Waze’s new partnerships; Google Glass goes dark; Amazon Payments surges
Published: January 27, 2016
Today in mobile marketing – Facebook Inc. takes on Google in ads with people targeting in mobile Web; Waze to scoop up more data through new partnerships; Google Glass goes dark on its social media accounts; Amazon Payments' transaction volume surged in 2015.
Budweiser uncaps party-worthy Super Bowl recipes via sponsored social ads
Published: January 26, 2016
Budweiser is spiking brand awareness ahead of the Super Bowl by rolling out sponsored advertisements on Facebook featuring recipes for party snacks that consumers can make with the brand’s beer.
Mobile Minutes: High-tech Super Bowl; Facebook’s sports platform; IBM buys Ustream; Android generates $31B
Published: January 25, 2016
Today in mobile marketing – Super Bowl 50 puts tech in its starting lineup; Facebook launches real-time sports platform; IBM acquires Ustream, launches cloud video unit; Google's Android generates $31 billion revenue, Oracle says.
Will WhatsApp become a primary conduit between businesses, consumers?
Published: January 20, 2016
The news that WhatsApp will soon start allowing business to communicate directly with users reflects how popular messaging applications are reimagining traditional marketing and unlocking one-to-one engagement opportunities for brands.
Apple curbs iAds control in a win for marketers, publishers and Facebook
Published: January 15, 2016
Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.
Toyota sparks customized storytelling via 100,000 targeted video ads
Published: January 15, 2016
Working with 100 interchangeable clips, Toyota is reaching Facebook users with video ads for the RAV4 that are customized for each viewer, resulting in more than 100,000 different spots.
Mobile Minutes: Hyatt’s data breach; Facebook; Virtual reality; IOS 9.3
Published: January 15, 2016
Today in mobile marketing – Checking in at a hotel? Hackers may be too; In India, Mark Zuckerberg can’t give Internet access away; Virtual reality could become an $80B industry: Goldman; 7 new features coming to your iPhone and iPad with iOS 9.3.
Social media and wearables an emerging engagement opportunity
Published: January 14, 2016
As wearables and emojis both continue to gain traction, marketers may have an opportunity to tap social media as a key communication channel for connecting with target audiences.
Honda ramps up social presence in millennial-centric push for Civic redesign
Published: January 8, 2016
Honda is shifting into high gear on mobile, targeting millennials for a Civic redesign through ads unique to social media platforms that do well with the young demographic.
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