Tag: Facebook

Total Results: 237

Facebook stumbles, but still has time to prove itself

Published: May 22, 2012

In its second day of trading on the Nasdaq, Facebook’s closed at 10 percent below its initial public offering, pointing to investors' declining confidence in the social media giant’s current strategies for driving revenue.

Is Pinterest’s mobile play stronger than Facebook’s?

Published: May 21, 2012

Pinterest quickly climbed the charts to become the third biggest social network, and these strengths are not lost on the investment community, with a handful of investors shelling out $100 million to the content-sharing service last week.

Does Facebook have the power to deliver in mobile?

Published: May 17, 2012

In the latest in a series of moves intended to boost its mobile presence, Facebook has acquired Android photo sharing app Lightbox. The move was announced days before the social media giant’s initial public offering, which is scheduled for tomorrow.

Facebook’s mobile crisis points to online business model demolition

Published: May 14, 2012

Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.

Facebook ramps up mobile app strategy in face of monetization fears

Published: May 11, 2012

While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.

Dairy Queen, Kraft celebrate milestone via location-based mobile campaign

Published: May 3, 2012

Dairy Queen has partnered with Kraft to roll out a mobile location-based and social media-driven contest that helps celebrate Oreo’s 100th birthday.

Popeyes marries mobile and social for new interactive digital campaign

Published: May 2, 2012

Fast food chain Popeyes is promoting its new Mood Wing initiative and using mobile and social elements to help drive awareness.

Lay’s relies on mobile video to drive social engagement

Published: April 30, 2012

Lay’s is looking to increase its social presence by running mobile video ads within Hulu’s iPhone application that leads consumers to its Facebook page.

Why Pinterest is the new black

Published: April 27, 2012

It is rare that a company changes the mobile, digital and social space overnight, but Pinterest has made a sudden impact and brands, marketers and retailers have all joined the craze.

Why Google, Facebook won’t be able to repeat Apple’s iPhone success

Published: April 26, 2012

Smartphones can be an immensely profitable business – just look at Apple, which nearly doubled its profit in its second quarter based on strong iPhone sales. Wanting their own piece of the action, Google and Facebook are ramping up their smartphone strategies but could face challenges replicating Apple’s success.