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Tag: Facebook


Total Results: 282

   Displaying: 61 - 70

Is it becoming harder to get an app off the ground?
Published: March 21, 2013
While the marketplace for mobile applications continues to grow, it is getting harder for app developers to successfully launch an app and build a business thanks, in part, to mobile platforms that are not always hospitable.
Facebook revamps newsfeed with mobile-first approach, opening up opportunities for marketers
Published: March 8, 2013
In a reflection of the important role that mobile plays in how consumers access content these days, Facebook's newly redesigned newsfeed is heavily influenced by mobile design, even on the desktop.
The missing link in QR code and Facebook marketing
Published: March 6, 2013
By Dale Rennie

Without a means of bridging the divide between QR codes and social media, marketers will not reach their true target audience.

Facebook exec: Newsfeed advertising is only way to get into mobile
Published: March 4, 2013
PALM DESERT, CA – A Facebook executive at eTail West said that marketers should move their advertising into Facebook’s newsfeed, which not only appears on mobile devices, but is also an engaging place on the site.
Budweiser ramps up social efforts for Black Crown product with mobile
Published: February 25, 2013
Anheuser-Busch's Budweiser is getting consumers hyped up about its Black Crown beer through a new mobile campaign that aims to amplify its Facebook presence.
Facebook’s mobile opportunity this year with social context
Published: February 21, 2013
By Rob Jewell

It is on pretty good authority that mobile has been touted as Facebook’s next billion-dollar opportunity. Facebook currently has 1 billion users, 600 million of whom access the social network on a mobile device.

Lexus leverages Facebook newsfeed for mobile-focused effort to drive awareness
Published: February 20, 2013
With Facebook engagements increasingly happening on mobile, Lexus recently leveraged the social network’s newsfeed to drive awareness for two new vehicles using live streaming video.

Facebook to put mobile-first experiences at the core of its strategy
Published: January 31, 2013
Facebook’s mobile future looks bright, with the social network reporting yesterday that mobile advertising revenue continues to grow and represented approximately 23 percent of overall advertising revenue for the fourth-quarter, up from 14 percent in the third-quarter.
Hyundai leverages mobile, social to engage Super Bowl XLVII viewers
Published: January 31, 2013
Hyundai created a social experience specifically designed for mobile to support its Super Bowl XLVII marketing strategy via a second-screen engagement.
Coors Light makes Super Bowl XLVII social with mobile ad campaign
Published: January 30, 2013
MillerCoors-owned Coors Light is relying on mobile advertising to get consumers amped up about the upcoming Super Bowl XLVII game and further connect with the brand via Facebook and Twitter.


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