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Tag: Facebook


Total Results: 504

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3 steps for effective Facebook and Instagram holiday advertising
Published: December 23, 2015
By Brian Bowman

This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.

Mobile Minutes: Facebook for work; Amazon’s Echo; Buying a phone; Movies for Vine
Published: December 22, 2015
Today in mobile marketing – Facebook plans to shape up social software for work in 2016; Why I think Amazon's Echo is the breakthrough product of 2015; The year we started buying phones like we buy cars; Doug Barry, John Baldecchi form Digital Riot Media to make movies for Vine fans.
Mobile Minutes: Facebook app; NFL and Snapchat; BlackBerry blooms; Apple, Samsung face off
Published: December 21, 2015
Today in mobile marketing – Facebook tops 2015 US app charts, Netflix app surges worldwide; NFL signs on as first Snapchat Explorer sports partner; BlackBerry earnings top expectations on software; shares rally; Apple and Samsung will launch mobile payment battle in China in 2016.
Mobile Minutes: Facebook and Uber; Apple shuts Topsy; Amazon’s thank you notes; Wearables disappear
Published: December 17, 2015
Today in mobile marketing ­– Facebook partners with Uber for ride-hailing service via Messenger; Apple shuts Twitter-analytics firm Topsy; Amazon beefs up gift receipt service with automated thank you notes; 2016 will be the year wearables disappear, says VC.
Mobile Minutes: Facebook takes on Yelp; Gilt’s value slashed; Pinterest goes wide; Amazon’s victory
Published: December 16, 2015
Today in mobile marketing – Yelp drops on Facebook site to find professional services; In proposed sale to Saks Fifth Avenue owner, Gilt Groupe’s value is slashed; Pinterest to open up promoted pins to all US businesses; Amazon dodges bullet in Seattle union measure.
Mobile Minutes: Marketing to millennials; Snapchat outranks Instagram; Facebook bends; Twitter's non-active users
Published: December 11, 2015
Today in mobile marketing – Market to millennials by getting out of the way; Snapchat outranks Instagram as fastest-growing social network for American millennials: Harvard IOP poll; Facebook bends to publishers, tweaks Instant Articles advertising; Twitter looks to make money from ads aimed at logged-out users.
Why messaging apps are striking gold with peer-to-peer payments
Published: December 10, 2015
As mobile messaging applications struggle to stand out in the increasingly competitive space, one surefire way of attracting digitally savvy users is by adding a commerce element that consumers can leverage in their day-to-day lives.
Instagram demonstrates its effectiveness as advertising platform for app installs
Published: December 10, 2015
Instagram is proving to be a strong advertising platform to drive mobile application installs, with a click-through rate of 0.8 percent compared to Facebook’s rate of 0.6 percent, according to a new report from Nanigans.
Why Facebook still rules for engaging US online youth: Forrester
Published: December 8, 2015
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
Mobile Minutes: First iBeacon city; Streaming video demand; Facebook axes Creative Labs; Verizon eyes Yahoo
Published: December 8, 2015
Today in mobile marketing – Columbus to be first iBeacon city in the country; Demand for Netflix, Amazon and other streaming video continues to grow; Facebook shuts down Creative Labs, apps; 'If Yahoo is right, we might look at it': Verizon CFO hints at interest in Yahoo's Internet assets.
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