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Tag: Facebook

Total Results: 388

   Displaying: 61 - 70

Microsoft, Facebook turn to standalone apps to combat user frustration
Published: December 2, 2014
Brands such as Barnes & Noble, Microsoft, Facebook and Foursquare are creating a slew of standalone mobile applications targeting specific user groups with streamlined features to combat frustration with do-it-all apps.
Topps’ Facebook and Twitter campaigns propel Bunt app to top spot
Published: November 21, 2014
By customizing the creative for app installs ads on Twitter and Facebook to specific customer segments, baseball trading card maker Topps drove its Bunt mobile card collecting application to the top of the standings in the baseball app pantheon.
Facebook’s enterprise ambitions would be tested in crowded field
Published: November 19, 2014
Facebook’s reported plan to follow Google into the enterprise space by launching a business-focused social network raises questions about how the social networking giant would fare against a slew of companies that are already established in the sector.
Mobile Minutes: YouTube Music Key; Samsung’s curvy strategy; Twitter changes; Facebook’s video play
Published: November 14, 2014
Today in mobile marketing - YouTube Music Key is introduced as new rival in streaming; Samsung Electronics chases curved smartphone wave to beat flat screen crowd; Twitter promises long list of changes to keep investors from fleeing; Facebook sets sights on YouTube’s video crown.
What marketers need to know about the brewing social login battle
Published: November 13, 2014
Facebook, Twitter and Google are jockeying for dominance in social logins, which has implications for audience insights and for targeting social ad campaigns.
Digital execs: Facebook not best platform to drive conversion, revenue
Published: November 6, 2014
NEW YORK – Digital executives at the ad:tech New York conference debated the pros and cons of both small and large brands using Facebook as a marketing platform before ultimately concluding that the social network’s lack of communication and pay-to-play standards are not beneficial for most companies.
Mobile Minutes: Facebook changes journalism; Cinemas ban wearables; Lenovo buys Motorola; Verizon unveils Droid Turbo
Published: October 31, 2014
Today in mobile marketing - How Facebook is changing the way its users consume journalism; Movie theaters ban Google Glass and other wearables; Lenovo closes purchase of Google’s Motorola phone unit; Verizon, Motorola unveil Droid Turbo.
Facebook’s mobile ad prowess may be matched only by Google
Published: October 29, 2014
Facebook’s growing ability to monetize on mobile is transforming it into a generator of mobile advertising revenue with a prowess that may only be matched by Google.
Mobile know-how propels brand value of Apple, Google, Facebook: report
Published: October 10, 2014
A new report from Interbrand deems Apple and Google as the top two highest-value brands, reflecting the influence of mobile in today’s world of business.
Facebook ad network expansion underscores value of buying history for mobile ads
Published: October 8, 2014
Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.
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