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Tag: Facebook


Total Results: 281

   Displaying: 71 - 80

Facebook pits itself against Google in search
Published: January 16, 2013
Facebook wants to harness the power of its large customer base to delve into the search category. While mobile is not immediately on the agenda, the move points to the social network’s growing aspirations to become a digital marketing powerhouse that can take on the likes of Google.

Facebook mobile ads command 70pc price premium over desktop: report
Published: January 9, 2013
Advertisers are allocating 20 percent of their spend on Facebook to mobile, while the ads themselves command a 70 percent price premium over desktop, according to a new report from Kenshoo.


Nokia, Facebook, FTC – News briefs
Published: December 26, 2012
News briefs: Nokia signs deal worth $321M to sell phones in China; Facebook launches Poke messaging app for iOS; FTC report points to growth in children’s marketing via mobile.

Is in-app advertising broken?
Published: December 24, 2012
With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. However, two recent developments suggest that in-app ads may not be working in all instances.

Facebook overtakes Google in mobile display ad revenues
Published: December 19, 2012
Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

Why brands are failing on Facebook
Published: December 10, 2012
Despite a significant increase in the number of mobile-driven “Likes” on Facebook brand pages this year, many companies are still not optimizing their social experiences for mobile.

Mobile ad performance, spend get boost from holiday rush
Published: November 30, 2012
As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.

Facebook’s stock value rises on increased mobile advertising
Published: November 27, 2012
After several rocky months, Facebook’s outlook suddenly looks stronger based on a jump in the number of ads appearing in mobile news feeds, as well as an increase in its stock value.

Mobile generates 14pc of Facebook’s Q3 advertising revenue
Published: October 24, 2012
Facebook’s mobile customer base continues to grow quickly and was up 61 percent in the third quarter for a total of 604 million monthly active users.

Facebook ramps up mobile advertising strategy to drive app downloads
Published: October 19, 2012
With strong initial results reported for Facebook’s mobile app installs ad unit, the social network is making the ads available to all developers for the first time.

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