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Tag: Facebook


Total Results: 327

   Displaying: 71 - 80

Facebook exec: Brand spend underscores mobile social ROI
Published: November 8, 2013
NEW YORK – A Facebook executive at ad:tech New York 2013 defended the value of social media by using the company's popular mobile application install ad units as an example of advertising that proves return on investment.
Twitter’s patent shortfall a potentially significant post-IPO hurdle
Published: November 6, 2013
While Twitter is expected to reach new heights following its stock debuts tomorrow, the company is also likely to be a bigger target of patent infringement claims once its coffers are full. This could be a potentially troublesome development as Twitter does not hold many patents.
Love or hate Facebook? Mobile marketers cannot make up their minds
Published: October 31, 2013
While Facebook is an increasingly important player in mobile advertising, rumblings of dissatisfaction from some marketers and a Twitter IPO in the offing raises the question: Can the social giant keep the good times rolling?

Google vs. Facebook: Who has the stronger mobile advertising strategy?
Published: October 26, 2013
Google and Facebook are increasingly going head-to-head on a number of fronts in mobile advertising, including performance marketing, a traditional area of strength for Google’s but one where Facebook is quickly gaining.

Retailers skimp on Facebook mobile budgets, missing growing opportunity to drive sales
Published: October 21, 2013
While sophisticated retailers are leveraging mobile ads on Facebook to drive in-store traffic or deep link mobile application ads to enable purchases from within an app, on the whole the retail sector lags behind other marketers in targeting the social network’s large mobile user base.
Facebook tries to boost role as go-to mobile app with Onavo buy
Published: October 15, 2013
Already one of the most popular activities on mobile, Facebook is betting it can drive engagement levels even higher by helping users make better use of their monthly data allowances.
How Facebook, Spotify and CNN are getting push messaging wrong: report
Published: October 9, 2013
With the continued popularity of mobile applications, marketers are increasingly leveraging in-app push notifications to drive user engagement. However, many marketers still make basic mistakes when it comes to push messaging and risk important customer relationships, according to new research.
Why Twitter is the killer platform for brand-building on mobile
Published: October 7, 2013
Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.

McDonald's beefs up mobile social ads on Facebook with rich media
Published: October 2, 2013
McDonald’s is launching its first mobile advertising campaign that leverages Facebook and Twitter to serve up a rich media experience as part of a multichannel marketing push to promote a new line of chicken wings.
Lipton brews mobile social promotion to drive new product engagement
Published: September 17, 2013
Unilever’s Lipton is marrying its mobile and social presence to promote a new line of hot and cold tea drinks.
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