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Tag: Facebook

Total Results: 560

   Displaying: 71 - 80

Facebook courts broadcasters, publishers as stickier content push ramps up
Published: April 14, 2016
Facebook’s expansion of its Live platform to allow streaming from all sources, not just smartphones, and its Instant Articles to be available to all publishers presents a significant shift in content consumption in which media brands are reaching consumers where they are, instead of urging users to come to their platforms.
Can brands turn real-time Facebook Messenger chats into meaningful engagements?
Published: April 13, 2016
Staples, Fandango, 1800Flowers and CNN are among the first brands to reach out directly to Facebook Messenger’s large audience as part of a chatbot push announced yesterday at an annual meeting Facebook holds for its developers.
Mobile Minutes: Facebook’s secret weapon; Retailers embrace virtual reality; Smartphone upgrades; In-flight Wi-Fi
Published: April 12, 2016
Today in mobile marketing – Facebook's secret weapon to keep your attention: Not-Facebook; How retail stores are using virtual reality to make shopping more fun; People aren’t upgrading smartphones as quickly and that is bad for Apple; In-flight Wi-Fi market heats up as satellite services come online.
Mobile Minutes: Nest disables Revolv; Reddit launches app; Samsung’s profits rise; Facebook Messenger’s 900M users
Published: April 8, 2016
Today in mobile marketing – Nest to disable Revolv hub, mulls paying back users; Reddit launches first official smartphone apps with three months of free Reddit Gold; Samsung profits are up, thanks to its Galaxy 7 smartphone; Facebook Messenger hits 900 million users, launches Snapchat-like codes.
Top 10 mobile messaging campaigns of Q1
Published: April 7, 2016
Mobile messaging was an important focus for brands such as Uber, Sephora and Esurance during the first quarter of 2016, reflecting the growing urgency around the need to address the ad-blocking threat with more organic engagements.
Mobile video hits new heights with Verizon's stake in AwesomenessTV
Published: April 7, 2016
While mobile video has been a big focus over the past year, it has yet to reach its zenith as major players continue to up their game, such as Verizon taking a 24.5 percent stake in YouTube-focused entertainment company AwesomenessTV.
Instagram’s March Madness engagements ignite while Facebook’s fizzle: report
Published: April 5, 2016
In the latest sign that marketers are diversifying social media investments, new research shows that brands such as KFC and Lexus drove significant engagements on Instagram during March Madness despite not being official sponsors, according to Origami Logic.
Mobile Minutes: Facebook Instant Articles; Amazon eyes Here; Postmates’ subscription service; WWE, Snapchat deal
Published: April 1, 2016
Today in mobile marketing – Video ads are coming to Facebook Instant Articles; Amazon in talks to buy stake in mapping company Here: sources; Postmates starts an Amazon Prime-like service for delivery; WWE, Snapchat ink multiyear deal kicking off with WrestleMania (exclusive).
Are chatbots the next big step forward for mobile marketing?
Published: March 29, 2016
Microsoft’s recent chatbot disaster notwithstanding, an explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps.
Mobile Minutes: Facebook pulls BlackBerry support; Twitter at 10; E! on Facebook Live; DraftKings, FanDuel in NY
Published: March 22, 2016
Today in mobile marketing – Facebook wants to be everywhere, except BlackBerry; Twitter turns 10: What’s next?; E! launches live talk show on Facebook (exclusive); DraftKings, FanDuel will stop in NY, but appeal, legislation pending.
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