Tag: Facebook

Total Results: 235

Facebook significantly expands mobile presence with $1B Instagram deal

Published: April 10, 2012

In its largest acquisition ever, Facebook has acquired mobile photo sharing application Instagram for $1 billion as it looks to build its mobile presence.

Cinnabon sees 671pc increase in consumers engagement through mobile, social campaign

Published: March 15, 2012

Cinnabon saw a 671 percent increase in consumer engagement at the point-of-sale by incorporating foursquare, Facebook and Twitter into its marketing mix.

Will Twitter’s mobile heritage trump Facebook’s size in advertising?

Published: March 1, 2012

After months of speculation, Facebook revealed its mobile advertising plans yesterday and, in a sign of how important mobile and social is becoming, the news came a mere day after Twitter announced a significant expansion of its advertising strategy for on-the-go users.

Facebook spearheads mobile Web standards project

Published: February 29, 2012

Facebook is spearheading a group of mobile industry stakeholders focused on developing mobile Web standards, reflecting the growing importance of mobile to the social network.

How will Facebook influence the future of mobile advertising?

Published: February 27, 2012

By Stuart John

The majority of Facebook’s mobile users are from developed nations and come through a smartphone application ecosystem, which is a hugely important sector for marketers and brands to target.

Apple, Google try to shore up mobile advertising positions as Facebook entry looms

Published: February 16, 2012

Mobile advertising is in the midst of a significant upheaval, with Google AdMob and Apple iAds lowering prices and it could all be because of the initial public offering announced by Facebook earlier this month.

Will LinkedIn have an easier time with mobile advertising than Facebook?

Published: February 13, 2012

LinkedIn has become the latest social network company to try its hand at mobile advertising.

Why Amazon and Facebook will be disruptive forces in 2012: Forrester

Published: February 10, 2012

Amazon and Facebook could disrupt the mobile landscape in 2012 becuase of their potential to challenge the existing app stores, according to a new report from Forrester Research.

Facebook must monetize mobile or risk shrinking revenues

Published: February 3, 2012

While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

Sprite ramps up social presence via mobile ad campaign

Published: January 19, 2012

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign.