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Tag: Facebook

Total Results: 363

   Displaying: 71 - 80

Big brands acquire mobile talent; smaller brands seek alternatives
Published: July 18, 2014
Retailers including Nordstrom, Kroger and Walmart are filling the mobile-talent vacuum by reaching into their own pocketbooks and acquiring smaller companies that come equipped with a wealth of mobile expertise.
Nielsen ramps up focus on mobile
Published: July 17, 2014
Nielsen, known for its television-ratings measurement systems, is ramping up on mobile with the expansion of two big products – TV ratings and online-ad measurement – into mobile.
37pc of mobile ads in Britain bought via programmatic: report
Published: June 26, 2014
Programmatic trading accounted for more than a third of mobile ad buys in Britain last year and is playing a bigger role for smartphones and tablets than for digital display ads overall, according to research scheduled to be released today from the Internet Advertising Bureau.
Facebook paves way for behavioral targeting with greater transparency
Published: June 13, 2014
Facebook hopes to make more palatable its decision to leverage behavioral data for ad targeting purposes by coupling the move with enhanced user control over the social network’s collection of personal data.

Johnson & Johnson’s Listerine drives real-time engagement with global social media
Published: June 6, 2014
Johnson & Johnson’s Listerine brand has launched its largest global social media campaign, delivering real-time content in several languages during the FIFA World Cup as well as mobile-specific ad targeting on Twitter and Facebook.

Luxury auto brands rushing to scale Facebook communities
Published: June 4, 2014
Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest giveaway of brand prints by British artist Ian Cook.
Mobile Minutes: Facebook, Tesco, Google Wallet, millennials
Published: May 7, 2014
Today in mobile marketing - Brands face tough screening for Facebook video ads; Tesco to launch own-brand smartphone; Google Wallet is said to be landing on Google Glass; Mobile app helps millennials manage money.
Wendy’s exec: Better mobile-targeted ads trump Facebook’s dwindling organic reach
Published: May 2, 2014
NEW YORK – A top Wendy’s executive at the Mcommerce Summit: State of Mobile Commerce 2014 claimed that Facebook’s shrinking organic reach opens up a new set of targeted advertising opportunities that are geared towards mobile.

Has Facebook’s mobile advertising influence reached parity with Google?
Published: May 1, 2014
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
Mobile Minutes: Facebook, Samsung, RideScout, MLB, Opera
Published: April 25, 2014
Today in mobile marketing - Facebook acquires health and fitness tracking app Moves; Samsung Gear App Challenge launched for Gear 2; Transportation mobile app RideScout comes to Boston with real-time ride options.
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