Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Facebook

Total Results: 346

   Displaying: 71 - 80

Mobile Minutes: Apple TV, Google Glass, no-poaching pact, China
Published: March 26, 2014
Today in mobile marketing - Don't think an Apple TV service will let you cut ties with Comcast; Google Glass to get makeover from Ray-Ban, Oakley; Sandberg says Facebook rebuffed Google no-poaching pact; China set to cap transfers using mobile-payment services.

Mondelez ups Facebook commitment following brand-building successes
Published: March 7, 2014
Mondelez, already a big advertiser on Facebook, is consolidating the spend into a global strategic partnership as a way to drive value, gain early access to new ad products and make way for collaborative technology solutions.
Facebook, WhatsApp deal hits roadblock as privacy groups file FTC complaint
Published: March 7, 2014
Two privacy groups are asking the Federal Trade Commission to halt Facebook's acquisition of WhatsApp, alleging it constitutes an unfair and deceptive trade practice by violating the messaging app's users' understanding of their exposure to online advertising.
WhatsApp adding voice services potentially cuts out carriers
Published: February 25, 2014
While WhatsApp’s move to add voice services could further deteriorate wireless carriers’ revenues, the popular messaging app and its soon-to-be owner Facebook are positioning themselves as partners to carriers.

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero
Published: February 21, 2014
Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.
Facebook, Google land blows against wireless carriers, undercutting their role
Published: February 21, 2014
It has been a bad week for wireless carriers, with moves by MasterCard and Visa likely to diminish their role in mobile payments while Facebook’s WhatsApp acquisition pushes carriers farther to the sidelines of mobile messaging.
Facebook now owns the three most ubiquitous mobile apps in the world
Published: February 21, 2014
By Hemang Gadhia

Facebook now owns the world's biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.

Twitter covets Facebook-like scale: Can it succeed?
Published: February 6, 2014
The key takeaway message from Twitter’s first earnings conference call yesterday was clear: The social network wants to build a broader, more frequent user base and will invest accordingly to try to make this happen.
Can Facebook’s news app bring something new to the table?
Published: January 31, 2014
Facebook has just released a mobile news application called Paper, and while news apps have typically struggled to catch on with consumers, the social media giant might have the power and sway to take over the mobile news world.
How Facebook is transforming the mobile advertising landscape
Published: January 30, 2014
For the first time, more than 50 percent of Facebook's revenue is coming from mobile advertising in a reflection not only of how quickly it has transformed into a mobile powerhouse, but also of how the social giant is transforming the advertising landscape.
Please click here to download now!