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Tag: Facebook

Total Results: 432

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Platform Pulse: Facebook gains upper hand in mobile news delivery
Published: May 18, 2015
Last week’s platform news highlights how, in the ongoing struggle to monetize media offerings for mobile users, technology companies such as Facebook have the upper hand over traditional media.
Mobile Minutes: Facebook's privacy problem; Kenya's mobile money; Chinese wireless carriers; Old media
Published: May 18, 2015
Today in mobile marketing - Facebook 'tramples European privacy law': Belgian watchdog; What is next for Kenya's mobile money revolution; China wireless carriers to slash contract prices, could spur 4G boom; The average age of Facebook’s news partners: 107.
Mobile carriers consider blocking ads as turf war with Google escalates
Published: May 16, 2015
Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.
Publishers’ Facebook partnerships carry no guarantee of mobile readership
Published: May 14, 2015
Although the New York Times and other publishers see teaming up with Facebook as a way to form a bond with mobile audiences, success is not guaranteed due to the difficulties of predicting human behavioral patterns, especially concerning news consumption.
Facebook leaps ahead in race for better mobile search experiences
Published: May 12, 2015
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
Platform Pulse: Mobile news that matters from Snapchat, Google, Facebook
Published: May 11, 2015
In the most significant platform news for mobile marketers from the past week, Snapchat is making it easier for users to share Discover content amid reports that the media channel is struggling, but it is Google’s mobile-driven AdWords refresh that requires immediate action.
Platform Pulse: The week’s mobile news from Twitter, Facebook Messenger and Google Now
Published: May 4, 2015
In Mobile Marketer’s latest assessment of the platform news that matters for mobile marketers, Twitter’s partnership with Google’s DoubleClick should be on the radar for any brand active on social media while Facebook’s introduction of video calling on Messenger points to the company’s aspirations to build a messaging powerhouse.
Platform Pulse: The week’s mobile news from Google, Facebook, Apple
Published: April 27, 2015
In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.
Mobile ad revenue surge is Facebook’s data-sharing reward
Published: April 23, 2015
Facebook’s shift to providing ways for brands to use its data to more effectively target consumers on mobile is being repaid with swelling mobile ad revenue figures as usage grows.
TD Bank’s relatable social media posts make it a leader: report
Published: April 20, 2015
As banking increasingly takes place online and on mobile, financial institutions have tried to shift their marketing efforts to social media, with TD Bank and SunTrust Banks two of the leaders here, according to a new analysis by Engagement Labs.
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