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Tag: Facebook


Total Results: 568

   Displaying: 71 - 80

Facebook’s evolving mobile ad units contribute to 52pc revenue boost
Published: April 28, 2016
Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see a 52 percent increase in revenue year-over-year.
Mobile Minutes: Amazon’s ebook deal; Uber overtakes rental cars; Glitchy Facebook bots; Old guard slammed
Published: April 22, 2016
Today in mobile marketing – Amazon wins $30 million deal to sell ebooks in NYC schools; Uber overtakes rental cars among business travelers; Glitchy Facebook bots show tech in early stages; Mobile and cloud shifts slam tech’s old guard.
Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report
Published: April 21, 2016
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
Great Western Railway receives 4,731 customer inquiries on Facebook Messenger
Published: April 20, 2016
British train operator Great Western Railway launched on Facebook Messenger at end of the 2015, receiving 4,731 queries through the platform between December and March of this year, with the resolution time averaging between three and 20 minutes.
Mobile Minutes: Siri as spokeswoman; China’s smartphone shakeout; New Android emojis; Facebook pulls The Shade Room
Published: April 20, 2016
Today in mobile marketing – When is WWDC 2016? June 13-17, says Siri; China's crowded smartphone market heads for an epic shakeout; Dozens of new emojis are headed your way soon; Facebook pulls down mega-popular celeb site The Shade Room’s page for alleged copyright violations.
Game of Thrones fortifies anticipation via 360-degree Facebook video
Published: April 18, 2016
HBO’s Game of Thrones is building fan excitement ahead of its season six premiere by inviting Facebook users to explore the fictional world of Westeros by using their finger to swivel around a 360-degree video of the program’s opening credits.
TD Bank streamlines customer service via mobile on Facebook Messenger
Published: April 18, 2016
TD Bank is streamlining customer service by becoming one of the first banks to leverage Facebook Messenger to connect with customers for any issues or questions they have.
Mobile Minutes: Text message startups; Facebook raids Google; Gilt founder’s new gig; GoPro courts developers
Published: April 15, 2016
Today in mobile marketing – These startups are selling vinyl records, graphic novels and Indian food via text message; Facebook raids Google for head of new lab; Gilt Groupe founder launches Project September as social app dedicated to fashion ecommerce; GoPro Cameras now work with third-party apps, accessories.
Facebook courts broadcasters, publishers as stickier content push ramps up
Published: April 14, 2016
Facebook’s expansion of its Live platform to allow streaming from all sources, not just smartphones, and its Instant Articles to be available to all publishers presents a significant shift in content consumption in which media brands are reaching consumers where they are, instead of urging users to come to their platforms.
Can brands turn real-time Facebook Messenger chats into meaningful engagements?
Published: April 13, 2016
Staples, Fandango, 1800Flowers and CNN are among the first brands to reach out directly to Facebook Messenger’s large audience as part of a chatbot push announced yesterday at an annual meeting Facebook holds for its developers.
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