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Tag: Facebook

Total Results: 432

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Is Twitter losing ground for social TV engagements?
Published: April 13, 2015
Twitter has held a special position with television advertisers and programmers, but new research as well as increased competition suggest this role could be weakening.
West Elm stacks up Facebook ads with consumer-generated photos
Published: April 10, 2015
Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.
Mad Men incites branded content blitz on social media
Published: April 8, 2015
With the sign-off nearing for popular AMC drama Mad Men, brands such as Petco, MasterCard and Mixxtail are getting in on the excitement with themed GIFs on social media.
Social network ad spend growth will slow in 2015: report
Published: April 6, 2015
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
Justin Bieber’s popularity supports Comedy Central marketing through mobile
Published: April 1, 2015
The Comedy Central Roast of Justin Bieber took full advantage of every aspect of mobile advertising and marketing leading up to and during the event.
Facebook exec: Cross-device approach offers solution to mobile challenges
Published: March 31, 2015
NEW YORK – A Facebook executive at the 2015 Mobile: IAB Marketplace said the social networking site’s ability to track mobile users across devices and gauge advertiser return on investment points to the need for delivering relevant and accurately measured messages in an era of cross-screen consumption.
Facebook broadens Messenger's reach to promote shopper convenience, publisher monetization
Published: March 26, 2015
Facebook’s positioning of its Messenger application as a platform focused on content aims to offer both a seamless journey for consumers and new monetization capabilities for publishers as the social media giant increasingly takes on the look of an all-encompassing mobile hub.
Facebook's direct line to millennial access: Will it work for media?
Published: March 25, 2015
Media publications and Facebook are starting an experimental process offering content to readers on the social network without the need to continue to an external link to better attract fleeting millennial readers.
Mobile Minutes: AT&T and Cricket; Facebook expert poached; Designing on mobile; Battling cyberattacks
Published: March 23, 2015
Today in mobile marketing – AT&T CEO vows to 'shake up' no-contract wireless with Cricket; White House poaches Facebook engineering boss as new IT director; Design gains importance as devices get more personal; U.S. must step up capacity for cyberattacks, chief argues.
Denny’s exec: Location-based messaging lifts store visits, augments brand - Mobile Commerce Daily
Published: March 19, 2015
Mobile Commerce Daily today – Denny’s exec: Location-based messaging lifts store visits, augments brand; Wendy’s exec urges marketers to tap partners’ expertise for mobile success.
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