Tag: Facebook

Total Results: 178

Vail Resorts app blends RFID, social media for engagement

Published: September 13, 2010

Vail Resorts unveiled EpicMix, an app targeting skiers and snowboarders at its five mountain resorts—Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.

Will Facebook Places revolutionize location-based mobile advertising?

Published: August 19, 2010

Facebook will make major waves in the mobile space with its location-based Places platform—if it is able to get it right.

Why the future of mobile is hyper local

Published: August 18, 2010

By Rob Woodbridge

Two years ago, Foursquare launched its location-based service and since then the number of companies offering similar check-in software has grown into a micro but popular industry.

Yahoo defends mobile strategy as industry competition tightens

Published: July 8, 2010

Facing competition from Google, Microsoft, Apple and even Facebook, Yahoo still has many assets, but analysts are split as to whether they all add up to a comprehensive mobile strategy.

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

KFC mobile ad campaign exceeds 180,000 impressions in 12 days

Published: June 2, 2010

Quick-service restaurant giant KFC ran a 12-day mobile advertising campaign with eBuddy that achieved more than 180,000 impressions.

Starbucks taps mobile social media for Frappuccino promotion

Published: May 14, 2010

Starbucks is running the Frappuccino Happy Hour promotion, a location-based multichannel campaign offering discounts for expressing brand loyalty on social networks.

FitnessBuilder iPhone app adds pro access and print functionality

Published: April 26, 2010

Mobile personal training service provider PumpOne announced the release of FitnessBuilder 3, which provides printable workout PDFs.

Tetris, EA Mobile blend social, mobile tactics to create buzz

Published: April 16, 2010

EA Mobile and The Tetris Co. have launched a new Facebook social networking application called The Human Tetris Project that links to mobile devices.

Facebook Mobile surpasses 50M downloads via GetJar

Published: April 13, 2010

In the past six months, more than 50 million people have downloaded Facebook’s mobile application from GetJar, which claims to be the second-largest applications store worldwide.