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Tag: Facebook

Total Results: 517

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Instagram demonstrates its effectiveness as advertising platform for app installs
Published: December 10, 2015
Instagram is proving to be a strong advertising platform to drive mobile application installs, with a click-through rate of 0.8 percent compared to Facebook’s rate of 0.6 percent, according to a new report from Nanigans.
Why Facebook still rules for engaging US online youth: Forrester
Published: December 8, 2015
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
Mobile Minutes: First iBeacon city; Streaming video demand; Facebook axes Creative Labs; Verizon eyes Yahoo
Published: December 8, 2015
Today in mobile marketing – Columbus to be first iBeacon city in the country; Demand for Netflix, Amazon and other streaming video continues to grow; Facebook shuts down Creative Labs, apps; 'If Yahoo is right, we might look at it': Verizon CFO hints at interest in Yahoo's Internet assets.
Mobile Minutes: Apple taps carrier billing; Facebook expands live streaming; YouTube seeks streaming rights; Amazon Fire
Published: December 4, 2015
Today in mobile marketing – Apple takes mobile phone billing to Russia; Facebook Inc. updates live video streaming for all users in US test; YouTube seeks streaming rights to TV shows, movies; Amazon launches Fire tablet in China.
Walt Disney World takes fans on 360-degree tour of attractions
Published: December 1, 2015
The Walt Disney World Resort is exploring Facebook 360 video with fans, taking them on a tour around the resort to show its innovative offerings and inspire bookings.
Mobile Minutes: Google, Facebook team up; Apple’s audiobooks probe; In-flight Wi-Fi; Marissa Mayer
Published: November 17, 2015
Today in mobile marketing – Google gets surprise ally in mobile-app search push: Facebook; German watchdog probes Apple and Amazon audiobooks agreement; Airplane Wi-Fi should soon be somewhat less awful; Marissa Mayer could leave Yahoo soon: SunTrust's Bob Peck.
Mobile Minutes: Bluetooth upgrades; Facebook vs. Snapchat; KFC delivery; New York Wi-Fi expansion
Published: November 16, 2015
Today in mobile marketing: Bluetooth 2016 upgrades will bring faster speeds, longer range and mesh networking; Facebook goes after Snapchat with disappearing messages; KFC to deliver buckets of fried chicken on demand; Wi-Fi now at 37 more subway stations in the Bronx and Manhattan.
Is Facebook's Instant Articles in jeopardy following publisher dissatisfaction?
Published: November 13, 2015
Facebook's attempt to partner more closely with media firms encountered a speed bump after disparities were revealed between ad revenue on the platform and publishers' own sites, forcing the social media giant to search for new innovations.
How brands are tapping Facebook Messenger to bolster customer service
Published: November 12, 2015
A growing number of brands are teaming up with Facebook Messenger after realizing its potential as a communication channel for offering customer service and building personal relationships with mobile users.
Mobile Minutes: Apple stumbles; Flipkart’s app-like site; Facebook Messenger and facial recognition; Amazon’s delivery
Published: November 11, 2015
Today in mobile marketing – Apple shares tumble on iPhone demand worries; With a mobile Web site like an app, Flipkart takes a swipe at Apple; Facebook brings face recognition to Messenger to speed up sharing; Amazon expands restaurant delivery service to Los Angeles.
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