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Tag: Facebook

Total Results: 363

   Displaying: 81 - 90

Facebook’s mobile success heavily focused on apps over Web
Published: April 24, 2014
Facebook delivered its strongest year-over-year growth in advertising in three years during the first quarter of 2014 as the social networking giant sees ongoing success in mobile, which represented 59 percent of its advertising revenue during the first quarter, up from 53 percent in the previous quarter.
Mobile Minutes: General Mills, Nike, Square, Facebook
Published: April 22, 2014
Today in mobile marketing - General Mills reverses legal terms after controversy; Nike's Fuelband hits the wall; Mobile-payments startup Square discusses possible sale; Facebook has a mobile ad network on the way, and it could be huge new business.
Is Facebook positioning Messenger to be its commerce and payments play?
Published: April 11, 2014
Facebook is building a multi-pronged approach to messaging with WhatsApp, Instagram and Messenger, which could be positioned as a content, commerce and payments play similar to WeChat.
How mobile boosts Sudafed’s community-building for sinus sufferers
Published: April 3, 2014
Decongestant brand Sudafed is focused on building a social community for sinus sufferers, with mobile playing a key role in driving engagements for consumers with the brand and with others who share similar concerns.

Mobile Minutes: Smartphones, Facebook drones, BlackBerry, Telus
Published: March 31, 2014
Today in mobile marketing - Smartphones, the disappointing miracle; Facebook eyes using drones to deliver Internet; BlackBerry goes green thanks to smaller than anticipated loss; Telus’s decision to shut Public Mobile angers consumers.
Why brands could own social commerce, not the big platforms
Published: March 28, 2014
While Twitter, Facebook and Pinterest are exploring ways to extend their reach into commerce, a growing number of big brands have their own social commerce programs, including Nike, QVC and Sephora.
With mobile role in question, Facebook turns sights towards virtual reality
Published: March 27, 2014
Facebook is riding high in mobile right now but the company’s $2 billion acquisition of Oculus VR this week suggests it recognizes some fundamental challenges in driving further growth.

Mobile Minutes: Apple TV, Google Glass, no-poaching pact, China
Published: March 26, 2014
Today in mobile marketing - Don't think an Apple TV service will let you cut ties with Comcast; Google Glass to get makeover from Ray-Ban, Oakley; Sandberg says Facebook rebuffed Google no-poaching pact; China set to cap transfers using mobile-payment services.

Mondelez ups Facebook commitment following brand-building successes
Published: March 7, 2014
Mondelez, already a big advertiser on Facebook, is consolidating the spend into a global strategic partnership as a way to drive value, gain early access to new ad products and make way for collaborative technology solutions.
Facebook, WhatsApp deal hits roadblock as privacy groups file FTC complaint
Published: March 7, 2014
Two privacy groups are asking the Federal Trade Commission to halt Facebook's acquisition of WhatsApp, alleging it constitutes an unfair and deceptive trade practice by violating the messaging app's users' understanding of their exposure to online advertising.
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