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Tag: Facebook


Total Results: 465

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Mobile Minutes: Facebook and privacy; Amazon surges; Pandora grows; LinkedIn for athletes
Published: July 27, 2015
Today in mobile marketing – Facebook loses appeal over access to user data; Amazon shares soar on surprise profit, market value above Walmart’s; Pandora continues to grow, but giants loom on the horizon; Can a LinkedIn for athletes ever replace sports agents?
Mobile Minutes: PayPal’s new start; US cable industry; Facebook shoppers; Starbucks in Britain
Published: July 21, 2015
Today in mobile marketing – PayPal enters a brave new world of money disruption; US cable industry campaign aims to boost mobile views; Can Facebook turn its users into shoppers?; Starbucks to launch mobile ordering as part of £30m technology drive.
Platform Pulse: Beacons could soon be everywhere
Published: July 20, 2015
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
Febreze freshens up with Facebook's carousel ads for mobile
Published: July 17, 2015
With early results for Facebook’s carousel ads showing 30 to 50 percent lower cost-per-conversion, Procter & Gamble is betting on the interactive ads to drive trial for its latest product innovation – Febreze with Tide Original Scent – by linking to Coupons.com on the last panel.
Twitter and Facebook serve different purposes for news consumption: Pew Research
Published: July 17, 2015
Social media applications are drastically changing consumer behavior in terms of news consumption, but each platform has a different purpose, according to a new report from Pew Research.
Mobile Minutes: Angry Birds 2; Android privacy lawsuit; Facebook buys Pebbles Interfaces; Ad blockers
Published: July 17, 2015
Today in mobile marketing – 'Angry Birds 2' arrives 6 years and 3 billion downloads after first game; Google wins dismissal of Android privacy lawsuit; Facebook buys Israeli co Pebbles Interfaces for $60m; Ad blockers, Internet advertisers play cat and mouse.
Are Snapchat, Facebook putting too big a focus on brands?
Published: July 15, 2015
Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.
Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld
Published: July 2, 2015
Today in mobile marketing - Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
Kraft shifts more of budget to mobile amid summer campaign success
Published: July 1, 2015
Kraft Foods’ summer campaign with LiveNation and Spotify is finding success on mobile and social, prompting the consumer packaged goods brand to shift more of its budget to mobile from desktop.

Platform Pulse: Mobile’s takedown of TV continues
Published: June 29, 2015
Last week’s mobile platform news was all about the power of imagery and the growing opportunity to deliver immersive and relevant storytelling that leaves television in the dust as Facebook, Instagram and Snapchat continue to innovate.
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