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Tag: Facebook

Total Results: 555

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Kraft amplifies disclosure of ingredient switch with giveaways on social media
Published: March 9, 2016
Kraft Heinz is leveraging social media to amplify the revelation of a secret ingredient switch with surprise giveaways on Facebook and Twitter to support messaging around how the new healthier recipe retains the classic taste.
Mobile Minutes: Hound takes on Siri; Facebook’s 3M advertisers; Blippar raises funds; Ad blockers make money
Published: March 3, 2016
Today in mobile marketing – Hound is the hot new personal assistant, here's how it compares to Siri and Google Now; Facebook now has 3M advertisers; App that recognizes objects with AI raises $54M; Ad blockers are making money off ads (and tracking, too).
Will Snapchat's high engagement rates pull ad spend away from Facebook?
Published: March 2, 2016
With Snapchat revealing this week that it has 100 million daily users and 8 billion video views per day, the platform's potential to pull advertisers away from Facebook, Twitter and other social platforms is being realized.
Facebook Canvas' success depends on unique content paired with data
Published: February 29, 2016
The launch of Facebook's Canvas ad platform opens up a wealth of new capabilities for marketers, but the winners will need to share interactive, innovative ads that tap consumer insights.
Maytag's video expresses range of emotions about Facebook's new symbols
Published: February 29, 2016
Home appliance brand Maytag is connecting with consumers over Facebook’s expansion of the like button via a humorous video offering the Maytag Man's take on the different emotions that can now be expressed using emoji.
Instagram ascends as budgets grow, closer alignment with Facebook expected
Published: February 25, 2016
Instagram said this week it now has more than 200,000 advertisers while marketers are reportedly increasing their budgets for the platform in 2016, often looking to leverage functionality across both Facebook and its more image-driven sibling.
Mobile Minutes: Facebook’s new emoji; Uber’s motorbike service; Smart trash cans; Citi’s mobile volume
Published: February 25, 2016
Today in mobile marketing ­ – Meet Facebook's new emoting emoji: Love, haha, wow, sad and angry; Uber jumpstarts first motorbike service in gridlocked Bangkok; Safer Wi-Fi, smart trash cans and more: What mattered on Mobile World Congress day two; Citi's mobile platforms for corporates have processed $1 trillion since 2011.
McDonald’s, Walmart bond with Univision fans via customized social media content
Published: February 19, 2016
McDonald’s, Walmart and T-Mobile made music celebrities more accessible during Univision's awards show by sponsoring an array of content customized for different social media platforms.
NBA speaks directly to fans through Facebook Live campaign
Published: February 17, 2016
The National Basketball Association is leveraging Facebook's live streaming feature, creating a direct connection between players and fans through Q&As and exclusive content.
Mobile Minutes: Facebook attracts video revenue; London tube reconsiders Twitter; Asics buys Runkeeper; Visa’s Square st
Published: February 16, 2016
Today in mobile marketing – Facebook’s move to lure video ad bucks from Google; Twitter use reconsidered by London tube after tweet feed change; Popular fitness app Runkeeper to be acquired by Asics; Visa details stake in payments startup Square.
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