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Tag: Facebook


Total Results: 281

   Displaying: 81 - 90

Instagram is linchpin to mobile’s multichannel success
Published: October 15, 2012
Gone are the days when marketers solely rely on Facebook or Twitter to drive their multichannel efforts. Instagram is becoming the new engagement channel companies are leveraging to strengthen mobile, social and television initiatives.
Is Facebook killing its mobile user experience with ads?
Published: October 10, 2012
Facebook has ramped up its mobile advertising efforts over the past few months. However, the social media giant may risk turning off mobile users if the ads become too intrusive.
Can Facebook’s mobile ad network compete with Google and Apple?
Published: September 20, 2012
Facebook is looking to leverage its rich user data to help brands deliver targeted mobile advertising in applications and mobile sites other than its own via a new mobile ad network.
Facebook’s mobile struggles awaken industry to growing click fraud problem
Published: September 19, 2012
While click fraud is often a given in mobile marketing, the full extent of the problem and its implications became a lot clearer following Facebook’s revelations about the issues it faces monetizing mobile via advertising.

Are Facebook’s problems with HTML5 an anomaly?
Published: September 17, 2012
While companies have quickly embraced HTML5 technology over the past couple of years as a way to provide app-like experiences on the mobile Web, not all have had the same success, pointing to the need for a better understanding of when and where not to use the technology.
Facebook, Twitter turning media companies: drawing blood from stone?
Published: September 4, 2012
Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.
Amstel Light relies on mobile advertising to drive Facebook engagement
Published: August 27, 2012
Amstel Light is using mobile advertising to build its social efforts and increase its Facebook presence.
How to create an effective mobile, social campaign
Published: August 24, 2012
Mobile and social inherently complement each other and marketers are increasingly marrying the two to deepen their relationship with consumers. However, simply linking to a Facebook or Twitter page is no longer enough.
Are Facebook’s non-social mobile ads good for brands?
Published: August 17, 2012
Facebook’s growing focus on non-social ads on mobile and desktop gives marketers potentially powerful new ways to reach the social network’s large user base. However, given Facebook’s strong social heritage, these ads could also annoy consumers if not handled correctly.
Facebook shifts focus from social in aggressive move to monetize mobile
Published: August 9, 2012
Hoping to leverage its strength as a mobile application discovery platform, Facebook is stepping away from its social positioning to test a non-social ad unit.
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