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Tag: Facebook


Total Results: 322

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Can mobile ad revenue outpace desktop on Facebook?
Published: July 25, 2013
While Facebook’s significant gains in mobile are propelling the social network to new heights, managing advertiser demand versus user tolerance for ads will be a challenge for the company going forward.
Can Facebook crack the code on a successful mobile news project?
Published: June 25, 2013
With Google Reader set to bow out next week, Facebook is the latest company to try its hand at driving mobile engagement by offering users valued news content on the go.

Video vs. hashtags: Which Facebook offering will have the biggest impact?
Published: June 21, 2013
Video is the big news from Facebook this week, but the social network also recently introduced hashtags, with both developments likely to have implications for marketers.

AYI’s mobile ads on Facebook help drive 200pc jump in app downloads
Published: June 20, 2013
It may be love at first sight for dating site AYI and mobile advertising, with the company seeing more than a 200 percent increase in application downloads since leveraging mobile app install ads on Facebook.

Instagram eyes video integration as YouTube, Vine gain steam
Published: June 19, 2013
Facebook acquired Instagram to bring some freshness to its social strategy. But a little over a year later, it is Instagram that is beginning to look a little long in the tooth as Vine and other video-sharing sites take off.

The Waze Craze: Why Google outbid Facebook, Apple to acquire the mapping service
Published: June 13, 2013
Google outbidding Facebook and Apple to acquire social mapping service Waze is the latest example of just how crucial location data is in the mobile space.

Random House mobilizes book discovery social app for on-the-go users
Published: May 31, 2013
Random House is bringing its book discovery social application to mobile so that users can talk about their favorite works of literature.
Facebook’s play to own the mobile home page fails, like others before
Published: May 15, 2013
The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.

Facebook eyes Waze buy to drive local relevancy
Published: May 10, 2013
In a reflection of the key role that location plays in mobile, Facebook is reportedly close to paying up to $1 billion to acquire Waze, a navigation application that lets drivers build and use live maps, as well as browse real-time traffic updates and turn-by-turn directions.
Facebook’s mobile fortunes improve but rich user experiences still lacking
Published: May 2, 2013
Facebook executives are talking up what they say are significant advances made in mobile during the first quarter, including the launch of Facebook Home and improved targeting capabilities. However, Facebook continues to look for ways to deliver rich advertising experiences to mobile users.
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