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Tag: Facebook

Total Results: 330

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Why Twitter is the killer platform for brand-building on mobile
Published: October 7, 2013
Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.

McDonald's beefs up mobile social ads on Facebook with rich media
Published: October 2, 2013
McDonald’s is launching its first mobile advertising campaign that leverages Facebook and Twitter to serve up a rich media experience as part of a multichannel marketing push to promote a new line of chicken wings.
Lipton brews mobile social promotion to drive new product engagement
Published: September 17, 2013
Unilever’s Lipton is marrying its mobile and social presence to promote a new line of hot and cold tea drinks.
Facebook partners with news organizations to boost real-time relevancy
Published: September 10, 2013
Facebook is stepping up its efforts for greater real-time relevancy with new tools intended to make it easier for news organizations such as CNN to leverage the social conversations around the day’s news.

Facebook eyes mobile payments but faces many challenges, including PayPal
Published: August 16, 2013
While Facebook is looking to extend its significant mobile might into payments and take on PayPal, the social network’s previous commerce-related failures suggests it may face some challenges.

Facebook, Twitter sphere of influence moves offline as mobile grows
Published: August 14, 2013
Not content with commanding a significant portion of consumers’ online time, social networks Facebook and Twitter are increasingly looking at how they can influence offline activity, with mobile acting as a key enablement tool.

Mobile social makes hefty leap forward to strengthen real-time marketing
Published: August 13, 2013
Mobile’s role in social media blew past brands relying on the medium to simply build their Facebook and Twitter presences in the first half of this year, with forward-thinking initiatives from Coca-Cola, Victoria’s Secret and Dunkin' Donuts.
Facebook inspires style decisions for 56pc of fashion-driven women: report
Published: July 30, 2013
Facebook is inspiring fashion decisions for more than half of women who find fashion and beauty extremely important, according to a new report from NetBase.
Can mobile ad revenue outpace desktop on Facebook?
Published: July 25, 2013
While Facebook’s significant gains in mobile are propelling the social network to new heights, managing advertiser demand versus user tolerance for ads will be a challenge for the company going forward.
Can Facebook crack the code on a successful mobile news project?
Published: June 25, 2013
With Google Reader set to bow out next week, Facebook is the latest company to try its hand at driving mobile engagement by offering users valued news content on the go.

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