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Tag: Fandango

Total Results: 21

   Displaying: 1 - 10

How Heineken’s Bond-themed mobile campaign uncapped 14 million ad impressions
Published: March 25, 2016
NEW YORK – A Heineken executive at the Mobile Marketing Association’s Mobile Location Leadership Forum discussed a recent mobile-first campaign centering on the latest James Bond film that resulted in more than 14 million ad impressions gained from an Ibotta partnership and nearly one million beacon-enabled impressions.
Mobile Minutes: Fandango buys Rotten Tomatoes; Google Express expands; Apple opposes judge; T-Mobile adds customers
Published: February 18, 2016
Today in mobile marketing – Fandango to acquire Rotten Tomatoes and Flixster from Warner Bros.; Google adds fresh food to Express delivery in crowded field; Apple opposes judge’s order to help unlock phone linked to San Bernardino attack; T-Mobile profit nearly triples, adds 2.1 million customers.
Fandango turns focus to innovating in-theater experiences via mobile
Published: October 6, 2015
Digital movie ticketing service Fandango is boosting efforts to become a one-stop application for film content and entertainment services with a new innovation lab focused on ways to link viewers to film screens at theater locations.
Shazam, Fandango eye bigger role as mobile-first lifestyle brands
Published: February 19, 2015
As the time spent with applications is increasingly relegated to a choice few, narrowly focused offerings such as Shazam and Fandango are racing to broaden their appeal and leverage their initial success for a more meaningful role in consumers’ lives.
What do brands expect from mobile this year?
Published: February 1, 2012
Executives from brands agree that mobile payments, location, ticketing and incorporating mobile into a 360-degree marketing effort will be pivotal in 2012.
Most impressive mobile advertising campaigns of 2010
Published: December 29, 2010
True Blood. IAd. Target. Shrek. Google. Those are all words that come to mind when thinking back on 2010 and the way that mobile advertising evolved this year.
Kmart offers mobile rewards to inspire loyalty during the holidays - Mobile Commerce Daily
Published: November 29, 2010
Mobile Commerce Daily today - Kmart offers mobile rewards to inspire loyalty during the holidays; Fandango expands mobile commerce reach to Windows Phone 7; QVC delivering strongest user experiences on mobile Web: Gomez.

Fandango Iron Man 2 mobile video ads exceed 6 percent CTR
Published: June 1, 2010
The average click-through rate of Fandango’s commerce-enabled Iron Man 2 mobile video ads surpassed 6 percent—more than eight times as effective as the average PC Internet video ad.
Fandango introduces new mobile bar code ticketing service - Mobile Commerce Daily
Published: March 16, 2010
Mobile Commerce Daily today - Fandango introduces new mobile bar code ticketing service; Universal’s “Repo Men” mobile video ads drive movie ticket sales.
Fandango voice service drives movie ticket sales, hosts ads - Mobile Commerce Daily
Published: February 16, 2010
Mobile Commerce Daily: Fandango voice service drives movie ticket sales, hosts ads; Sybase 365 launches unified mobile commerce platform; Cellit adds mobile loyalty rewards at POS.
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