Tag: Fanta

Total Results: 21

Coca-Cola’s Fanta mixes social and mobile with iPhone app

Published: January 13, 2012

Coca-Cola Europe is using its Fanta brand to tie social media efforts to mobile via a gaming application.

Vick’s recruits mobile for football-themed brand-building campaign

Published: December 29, 2011

Vick’s Cough, Cold and Flu kicked off its first mobile advertising campaign in mid-December built around banner ads that expand to show a football-themed game when clicked on.

Toyota scores a touchdown with mobile ads running across Yahoo apps

Published: November 7, 2011

Toyota is using rich media banner ads on Yahoo Fantasy Football iPad, iPhone and Android apps to drive brand engagement.

Bloomberg Sports enhances mobile apps to further engage sports fans

Published: September 2, 2011

Bloomberg Sports is ramping up its mobile applications with deep analytic features in time for football season.

Fanta sponsors Jenga app to drive brand awareness among teenagers

Published: June 28, 2011

Coca-Cola soft drink brand Fanta is looking to mobile gaming to help target multicultural teens and drive brand preference in the competitive soda market.

Bloomberg targets fantasy baseball fans with mobile tools

Published: March 14, 2011

Bloomberg Sports has rolled out mobile versions of Front Office 2011, a fantasy baseball draft kit that uses Bloomberg’s proprietary scientific algorithms, for users of Apple's iPad and iPhone.

Toyota, Subway score touchdowns with Yahoo mobile properties

Published: February 3, 2011

Brands such as Toyota and Subway were able to connect football fanatics with branded content and marketing collateral via a sponsorship within Yahoo Inc.’s Fantasy Football mobile properties.

Bloomberg expands NFL partnership with fantasy football iPhone app

Published: October 14, 2010

Bloomberg Sports has expanded its National Football League partnership with the launch of its fantasy football tool Decision Maker as an iPhone application.

Bloomberg activates NFL partnership with fantasy football iPad app

Published: September 17, 2010

Bloomberg Sports and the National Football League have teamed up for the launch of the Decision Maker fantasy football application for PCs and Apple’s iPad.

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

Published: September 3, 2010

NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.