Tag: Federal Trade Commission

Total Results: 38

FTC files suit to end abusive mobile marketing campaign

Published: May 6, 2011

By David S. Almeida

In addition to reaching settlements with Google and Twitter over their privacy practices, the Federal Trade Commission has stepped into another digital arena and filed its first lawsuit challenging a mobile marketing campaign.

Can Google overcome antitrust scrutiny to maintain mobile search dominance?

Published: April 7, 2011

With Microsoft pressing E.U. regulators to investigate Google for antitrust violations and rumors swirling that the U.S. government may pursue an inquiry, Google must worry about more than just innovation to maintain its dominant market position in mobile search.

FTC’s Twitter data security settlement highlights need to safeguard personal info

Published: March 16, 2011

The Federal Trade Commission has finalized a settlement with Twitter to resolve charges that the social networking site deceived consumers and put their privacy at risk by failing to safeguard their personal information.

SMS marketing lesson: One bad apple can spoil the bunch

Published: February 25, 2011

The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who play by the rules?

Will US government crack down on Apple for antitrust violations?

Published: February 22, 2011

With the Justice Department and Federal Trade Commission scrutinizing Apple’s new subscription service and Google announcing one much more favorable to publishers and content providers, Apple may have gone too far this time.

Privacy compliance is critical

Published: January 10, 2011

By Richard B. Newman

As online and mobile marketing turn the page on 2010, one thing is clear: privacy and security are center-stage.

Marketers wake up to new privacy challenges

Published: January 3, 2011

By Linda A. Goldstein

The Federal Trade Commission's proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.

Is FTC’s Do Not Track proposal a solution chasing a problem?

Published: December 3, 2010

If the Federal Trade Commission’s proposed Do Not Track mechanism becomes a reality, mobile marketers will suffer loss of business and consumers will be bombarded with spray-and-pray ads that are not behaviorally targeted.

Apple’s moves in mobile advertising generate new antitrust complaint

Published: August 12, 2010

By Jeffrey Neuburger

One question the regulators will likely assess is whether Apple has run afoul of the Sherman Antitrust Act, which prohibits monopolies that restrict competition.

Google becomes world's largest mobile ad network: 9 implications

Published: May 24, 2010

The FTC approved Google’s $750 million purchase of mobile ad network AdMob, stating the deal is unlikely to harm competition. The implications for mobile advertising cannot be overstated.