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Tag: FiddleFly

Total Results: 13

   Displaying: 1 - 10

How the mobile phone is the conduit for the multiscreen era
Published: December 24, 2013
By David D. Cole Jr.

As a ubiquitous medium, mobile provides the go-between for media engagement and consumption across multiple platforms.

Poland Spring Direct leverages mobile to reach consumers where they are
Published: October 1, 2013
Poland Spring Direct has released a new mobile site to stay relevant with its consumers, following in the footsteps of big names such as Amazon and eBay to provide direct services on the go.
Fox Sports revamps app along with new Fox Sports 1 launch
Published: August 19, 2013
Fox Sports Media Group launched a new application on Saturday, Aug. 17 called Fox Sports Go as a part of its rebranding as a national multi-sport network under the Fox Sports 1 moniker.
Kate Spade taps mobile photo-sharing to bolster brand awareness
Published: August 12, 2013
Kate Spade is hopping on the mobile photo-sharing trend with a new campaign that uses both a third-party application and Instagram to get consumers participating and sharing pictures.
How mobile has shrunk the world
Published: August 8, 2013
By David D. Cole Jr.

Thanks to this small, one-in-all device, consumers today have become more mobile-centric, me-centric and present-centric. They want everything now, delivered at one place on their handsets.

CNN enhances in-app video experience to improve news browsing
Published: July 29, 2013
CNN is enhancing the user experience of its iOS mobile application with new features such as weather forecast, video sharing, added video clips and easier browsing.
New MySpace mobile debut leaves plenty to be desired
Published: January 27, 2013
By Mike DiMarco

As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.

Coors Light propels foot traffic via location-based mobile ads
Published: January 9, 2013
MillerCoors-owned Coors Light is honing in on location with a mobile advertising campaign that drives consumers to local bars and restaurants to watch their favorite sports games.
Simplicity is the backbone to mobile marketing
Published: September 4, 2012
Consumers are increasingly making their mobile devices the primary medium to consume content, opening up marketing opportunities to target a group of highly-engaged users. However, some marketers are forgetting that straight-forward and clear campaigns yield the strongest results.
Lionsgate Home Entertainment aims for DVD sales through mobile initiative
Published: July 27, 2012
Lionsgate Home Entertainment is relying on mobile advertising as a medium to drive sales for the television show "Boss."
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