Tag: Fishlabs

Total Results: 9

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

American Express promotes Cashback credit card introductory offer via app

Published: November 16, 2010

American Express has launched an iPhone application targeted at engaging current and potential Platinum Cashback credit card members.

Mazda drives sales of MX-5 roadster with branded mobile game

Published: June 25, 2010

Mazda is using a branded mobile game to achieve both emotional engagement and high involvement from consumers with the MX-5 car model.

Volkswagen bets on iPhone for sales launch of Touareg SUV

Published: May 11, 2010

After seeing 2 million downloads of its mobile racing game that introduced the GTI car model, Volkswagen is at it again, launching an application for the new Touareg SUV.

Alpine sponsors Rally Master Pro iPhone racing game

Published: November 4, 2009

Alpine Electronics Inc. is the launch sponsor of the Rally Master Pro racing game for Apple’s iPhone and iPod touch.

Volkswagen engages consumers with mobile app

Published: September 15, 2009

In conjunction with Volkswagen’s announcement of the new Scirocco R sedan, the German automaker has launched the Scirocco R 24H Challenge for the iPhone and iPod touch.

Barclaycard engages consumers via iPhone game

Published: July 23, 2009

Credit giant Barclaycard has released the Waterslide Extreme iPhone game, designed to build on the interest sparked by an accompanying TV ad campaign and YouTube competition.

Volkswagen Polo app breaks download records

Published: March 18, 2009

The iPhone racing game "Volkswagen Polo Challenge" chalked up more than 820,000 downloads and now tops the application download charts throughout Europe.

Volkswagen encourages new Polo virtual test drive on iPhone

Published: March 9, 2009

Volkswagen is using the mobile channel to drive sales of its new Polo car model which premiered at the Geneva Motor Show on March 3.