Tag: Flash

Total Results: 11

Apple iPad: game-changer or just another screen?

Published: March 11, 2010

In the wake of a television campaign during the Oscars, buzz is building in anticipation of the Apple iPad�s impending release on April 3. But will it live up to the hype?

Pearson caters to IT professionals with flash card app

Published: March 10, 2010

Pearson IT Certification introduced its new Cert Flash Cards application that helps IT professionals interested in pursuing technical certification.

Lego uses app as launch vehicle for 'Click Moments' campaign

Published: January 14, 2010

Toy giant Lego Systems Inc. is targeting adults with its first application for iPhone and iPod touch, a centerpiece of its multichannel �Click Moments� campaign.

Adobe expands mobile properties with Acrobat.com apps

Published: November 30, 2009

Adobe Systems Inc. has added smartphone access to Acrobat.com, letting people get their work done from anywhere via applications for the iPhone and BlackBerry devices.

Adobe Flash Player 10 is harbinger of mainstream mobile rich media

Published: October 9, 2009

By Eswar Priydarshan

The Adobe Flash Player 10.1 announcement is significant news for mobile advertising, since Flash is the de facto standard rich media and video delivery format.

Adobe launches social, mobile app distribution platform: IAB keynote

Published: September 22, 2009

NEW YORK - During an IAB MIXX keynote, Adobe launched a new service that lets advertisers and publishers promote, measure and monetize applications across social networks and mobile devices.

JCDecaux enhances out-of-home ads with 2D bar codes

Published: July 31, 2009

Outdoor advertising giant JCDecaux has mobilized its out-of-home advertising on bus shelters within the Quartier Num�rique, the "Digital Area" in Paris, France.

Nestle�s Nespresso launches Flash Lite mobile app

Published: March 27, 2009

Nestle's coffee brand Nespresso has launched Nespresso Mobile, a multimedia coffee experience that is one of the first Flash Lite 3.1 mobile applications available for download.

Unilever's Axe, Microsoft's Xbox run ads in iPhone games

Published: February 13, 2009

Unilever's Axe, Microsoft's Xbox and Dunlop Sports are all running mobile ad campaigns using Greystripe's Flash advertising units delivered through Apple's iPhone.

Greystripe launches Flash ads on iPhone games

Published: December 5, 2008

Greystripe is offering advertisers the ability to target the iPhone audience through rich media ads.