Tag: Flex

Total Results: 9

What marketers really want from mobile advertising

Published: October 27, 2011

By Zephrin Lasker

The rapid adoption of smartphones is also outpacing the mobile advertising industry. So what will make marketers spend more on mobile ads?

T-Mobile, Android, InMobi: News briefs

Published: August 3, 2011

News briefs: T-Mobile enables carrier billing for digital purchases; Android leads global smartphone market: Canalys; InMobi makes HTML5 play, acquires Sprout

Why apps must be free

Published: June 15, 2011

By Zephrin Lasker

Apps are growing fast – and every indicator points to the fact that they will grow even faster. However, this rate of growth can only be maintained if app developers are able to keep their apps free.

Why clicks don’t work in a mobile world

Published: March 3, 2011

By Zephrin Lasker

In-app mobile advertising may very well be what marketers need to finally kick the click.

Survey finds large portion of mobile ad dollars are wasted

Published: February 8, 2011

ROI and accountability are of utmost importance to brands and agencies, and while mobile advertising has proven its effectiveness when executed properly, click-through rate is a limited metric at best.

ASPCA builds email database with mobile ads

Published: January 10, 2011

The American Society for the Prevention of Cruelty to Animals is using in-application advertising to build its email database and encourage supporters to engage with the nonprofit organization via social media.

Mobile Streams’ Ringtones.com launches mobile payments site

Published: May 7, 2009

Global mobile content retailer Mobile Streams has launched an off-deck portal of its mobile Internet store Ringtones.com, which will enable one-click mobile payments.

PointRoll expands list of distribution partners

Published: February 13, 2009

PointRoll has expanded its list of distribution partners to include publishers USA Today and ESPN, as well as ad networks Millennial Media and AOL's Platform-A.

Ford turns to mobile to showcase new car model

Published: January 16, 2009

Ford Flex saw a 1.41 percent click-through-rate from a mobile campaign the carmaker used to promote the launch of the new care model by driving consumers to the Flex WAP.