Tag: Ford Motor

Total Results: 20

Coca-Cola drives product awareness with cross-platform ad buy on CBS

Published: November 3, 2010

Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.

Ford rolls out multichannel campaign to promote Ford Edge to tech-savvy consumers

Published: September 10, 2010

Ford Motor Co. has rolled out a print, television and digital advertising campaign showcasing the Ford Edge’s MyFord Touch driver connect technology.

Ford’s Spanish-language mobile site rivals English version's traffic

Published: August 31, 2010

Ford Motor Co. claims its Spanish-language mobile Web site has achieved parity with its general market mobile site in terms of traffic volume.

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

Published: February 3, 2010

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

Ford encourages app developers to innovate Sync

Published: January 8, 2010

Ford Motor Co. is providing third-party mobile application developers access to the in-car information and entertainment system Ford Sync.

Ford updates Sync system to make cars WiFi-enabled

Published: December 28, 2009

Ford Motor Co.’s Sync has been updated to let consumers turn their automobiles into mobile Internet hotspots by accessing WiFi.

Ford taps Microsoft for multichannel campaign featuring mobile

Published: November 20, 2009

Ford Motor Co. tapped Microsoft Advertising to build awareness for the Ford Sync product via branded experiences for MSN, XBox Live and mobile.

P&G, Gatorade, Ford, Ace Hardware run mobile ads on MetroPCS

Published: November 19, 2009

Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS.

Ford, Best Buy Mobile partner to promote new tech services

Published: October 20, 2009

Ford Motor Co. has teamed with Best Buy to promote its new Sync technology at Best Buy Mobile stores.

Automotive brands Volvo, Kia accelerate mobile initiatives

Published: September 9, 2009

Ford Motor Co.’s Volvo, Hyundai’s Kia Motors and automotive brands in general are increasingly leveraging the mobile channel despite the current economic climate.