Tag: Ford Motor Co.

Total Results: 9

Coca-Cola drives product awareness with cross-platform ad buy on CBS

Published: November 3, 2010

Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

Published: February 3, 2010

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

Ford encourages app developers to innovate Sync

Published: January 8, 2010

Ford Motor Co. is providing third-party mobile application developers access to the in-car information and entertainment system Ford Sync.

Ford updates Sync system to make cars WiFi-enabled

Published: December 28, 2009

Ford Motor Co.’s Sync has been updated to let consumers turn their automobiles into mobile Internet hotspots by accessing WiFi.

Ford taps Microsoft for multichannel campaign featuring mobile

Published: November 20, 2009

Ford Motor Co. tapped Microsoft Advertising to build awareness for the Ford Sync product via branded experiences for MSN, XBox Live and mobile.

P&G, Gatorade, Ford, Ace Hardware run mobile ads on MetroPCS

Published: November 19, 2009

Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS.

Automotive brands Volvo, Kia accelerate mobile initiatives

Published: September 9, 2009

Ford Motor Co.’s Volvo, Hyundai’s Kia Motors and automotive brands in general are increasingly leveraging the mobile channel despite the current economic climate.

Ford revs up mobile campaign for 2010 Mustang launch

Published: June 25, 2009

Ford Motor Co. has rolled out a multi-faceted mobile campaign that includes branded content and mobile advertising to promote the launch of the 2010 Mustang.

Ford Motor Co. rolls out multichannel mobile campaign

Published: October 8, 2008

Ford Motor Co. has launched a mobile ad campaign designed to unveil its new 2009 Lincoln MKS.