Tag: Forrest

Total Results: 98

Why Amazon and Facebook will be disruptive forces in 2012: Forrester

Published: February 10, 2012

Amazon and Facebook could disrupt the mobile landscape in 2012 becuase of their potential to challenge the existing app stores, according to a new report from Forrester Research.

21pc of mobile phone owners use apps monthly: study

Published: February 9, 2012

Twenty-one percent of mobile phone users interact with an application and 15 percent of consumers download an app on a monthly basis, according to a new report from Forrester Research.

How do the top digital agencies’ mobile marketing services measure up?

Published: January 31, 2012

Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.

Acer ramps up tablet strategy as usage trends sharpen

Published: January 6, 2012

Industry experts are predicting that 2012 will be the year that tablets take over and manufacturers are listening. Yesterday Acer released its Iconia Tab A200 with a pretty little price tag of just $329.99.

Is Barnes & Noble repeating Netflix’s mistake?

Published: January 6, 2012

Barnes & Noble wants to spin off its Nook ereader and tablet business as a separate company but the move could be a replay of Netflix’s failed attempt last year to separate its traditional media and digital businesses, something consumers were not ready to accept.

Can a Google tablet compete against iPad, Kindle Fire?

Published: December 28, 2011

Google could be the next technology company to throw its hat into the tablet ring, but can a Google tablet compete with the immensely popular iPad and recent newcomer Kindle Fire?

Do not discount Nook in the tablet wars

Published: December 13, 2011

A lot of the focus in the increasingly competitive tablet space has been on the iPad and newcomer Kindle Fire. However, Barnes & Noble, which recently made some significant upgrades to its low-priced Nook Color and also offers the more powerful Nook tablet, should not be overlooked.

Consumer interest in Windows tablet plunging: Forrester

Published: November 30, 2011

Despite its high expectations, only 10 percent of consumers say they would consider buying a Windows tablet, according to a Forrester Research study.

Apple iOS update poses challenges to existing apps in App Store

Published: October 5, 2011

While the anticipated iPhone 5 launch was missing from Apple’s announcements yesterday, the company did introduce a significant update to its mobile operating system as well as important pricing changes.

Competitors slash prices as Amazon readies tablet entry

Published: September 28, 2011

Some tablet manufacturers are slashing prices before Amazon’s expected announcement of its own competitively priced tablet offering today.