Tag: Forrest

Total Results: 51

How retailers should merchandise on mobile - Mobile Commerce Daily

Published: March 18, 2010

Mobile Commerce Daily today - How retailers should merchandise on mobile; PayPal upgrades app to enable �Bump� money transfers.

Apple iPad: game-changer or just another screen?

Published: March 11, 2010

In the wake of a television campaign during the Oscars, buzz is building in anticipation of the Apple iPad�s impending release on April 3. But will it live up to the hype?

Is Yahoo toast in mobile search?

Published: March 9, 2010

A breakup of its stand-alone mobile group and a shakeup of its wireless carrier relationships for mobile search are challenges Yahoo must overcome to gain market share from competitors.

B2B mobile marketing spend will reach $106M in 2014: Forrester

Published: March 8, 2010

Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.

Forrester reveals how to optimize mobile ROI

Published: January 12, 2010

�How do I justify the cost of building out our mobile services?� is a question that Forrester is fielding with increasing frequency. Here is the research firm�s advice to brands and marketers.

Coca-Cola�s vitaminwater uses mobile to court consumers

Published: November 17, 2009

Coca-Cola Co.�s vitaminwater and rap artist 50 Cent are partnering for the launch of 50�s Sound Lab, a branded application for Apple�s iPhone and iPod touch intended to engage music fans.

Sprint Nextel job cuts: hiccup or slippery slope?

Published: November 11, 2009

Sprint Nextel Corp. will eliminate 2,000-to-2,500 positions within the company in the fourth quarter of 2009 to reduce internal and external labor costs by at least $350 million yearly.

Mobile social networking blowing up: Forrester

Published: October 21, 2009

The number of people regularly accessing social networks on their mobile phones has doubled in the past six months, according to Forrester Research.

Google, Apple: friends, rivals or frenemies?

Published: October 14, 2009

With Arthur Levinson resigning from Google's board in the wake of an FTC antitrust investigation, there has been no shortage of drama between Apple and Google.

Telecom Italia to enable mobile payments

Published: October 5, 2009

Starting next year, Telecom Italia customers will be able to use their mobile phones to buy a range of goods and services, from train, bus, theater, concert and ski-lift tickets to parking and hotel rooms.