Tag: Forrest

Total Results: 98

Immersive virtual, augmented reality will transform retail: Shop.org keynote

Published: September 14, 2011

BOSTON – Retail is being transformed by the exponential growth in mobile and technology, according to a keynote speaker at Shop.org's Annual Summit.

Entry-level prices to drive holiday mobile sales

Published: August 31, 2011

While a new round of economic uncertainty could dampen holiday sales this year, mobile devices are expected to be at the top of consumers’ wish lists driven in part by lower-priced smartphones, tablets and ereaders.

Amazon, Apple, ABI Research: News briefs

Published: August 30, 2011

News briefs: Amazon tablet could be big seller this fall: Forrester; New Apple CEO Receives 1M stock units; Touchscreens play a big role in smartphone growth: ABI Research

Is Microsoft trying to boost Windows 7 by going after Android licenses?

Published: July 12, 2011

Microsoft has signed a handful of licensing agreements with Android manufacturers, but is the move intended to drive revenue in mobile or get Windows Phone 7 more voice at the table?

User context drives mobile strategy: Forrester

Published: July 12, 2011

User context through consumers’ need for convenience and new technologies will drive future mobile strategies, per a study by Forrester Research.

Will Apple iCloud mean cloudy days for Google and Amazon?

Published: June 6, 2011

After months of speculation, Apple’s plans to unveil its cloud-based storage service iCloud could affect not only the digital music industry but digital content as a whole.

As mobile banking adoption grows, banks must focus on services: Forrester

Published: May 12, 2011

Mobile banking is gaining traction in the United States with gains in consumer adoption and availability of mobile banking solutions across a wide array of devices, according to Forrester Research.

Apps, mobile Web will continue to coexist: Forrester

Published: May 4, 2011

Despite the hype surrounding mobile applications, use of the mobile Internet continues to grow right along with mobile apps, according to a new report from Forrester Research.

Choice Hotels exec: User interface, branding is key for first-time mobile customers

Published: April 29, 2011

SAN FRANCISCO - A Choice Hotels executive at the Mobile Shopping Summit said that the first interaction between many of its customers and the brand is via mobile, adding that user interface and branding becomes more important in capturing user engagement from the beginning.

What are the hottest trends in mobile right now?

Published: April 1, 2011

The hot-button issues in mobile generating the most buzz at the moment include location-based services and marketing, the rise of mobile commerce and payments, as well as applications for smartphones and tablets.