Tag: Forrest

Total Results: 98

Are Amazon’s spunky mobile plans meant to unseat Apple?

Published: March 31, 2011

Amazon’s debut of the Appstore for Android and Cloud Drive were the first major plays in the online retail giant’s game plan to become the biggest merchant of mobile content in the world.

US mobile ad spend to exceed $1B by year-end: Forrester

Published: January 26, 2011

A new report released by Forrester Research predicts that marketers will finally allocate sufficient funds into mobile, with an estimated $1 billion in spend for mobile display and search advertising by year-end.

AT&T parades mobile bar code services via B2B iAd campaign

Published: January 25, 2011

AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.

Mobile augmented reality is overhyped technology for now: Forrester

Published: December 23, 2010

A new research report by Forrester Research claims that augmented reality is way more than just a gimmick. However, mobile augmented reality is not delivering its promise – yet.

Google’s alleged $6B Groupon acquisition: cash cow or albatross?

Published: December 1, 2010

If the rumors are true and Google does pay $6 billion for deal-of-the-day discounter Groupon, it could either take mobile couponing and local advertising to the next level or be a huge waste of money.

Disney merges offline, online with Google Goggles mobile campaign

Published: November 17, 2010

Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application.

Why Facebook’s mobile announcements are a game-changer

Published: November 5, 2010

Facebook's announcement of its mobile deal platform is a game-changer because it will likely encourage the adoption of check-in activities, providing opportunities for mobile marketers.

Marketers unaware of what makes a good mobile strategy: Forrester

Published: October 20, 2010

Most companies have no clue how well they are doing at implementing a mobile strategy, according to research by Forrester Research.

What is Facebook’s game plan for monetizing mobile?

Published: September 27, 2010

Facebook has made clear that it is making mobile an increasing priority, but there are lingering questions about its monetization strategy.

Mobile phone ranked most used electronic device: Forrester

Published: September 23, 2010

Forrester’s largest annual survey of Americans’ technology adoption finds that 73 percent of the 37,000 respondents claim the mobile phone is the electronic device they use the most.