Tag: Forrest

Total Results: 98

Nokia slams critics with redefined mobile strategy

Published: September 15, 2010

At Nokia World in London the handset manufacturer shared its vision and strategy as it unveiled a new line of smartphones and new initiatives to help Ovi developers monetize their applications.

Experimentation is key to engaging mobile mass influencers: Forrester

Published: September 10, 2010

Product strategists can energize a key audience – mobile mass influencers – by designing forward-looking applications, according to Forrester Research.

Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit

Published: September 3, 2010

NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.

Why did Apple buy Quattro in the first place?

Published: August 20, 2010

Apple’s decision to phase out cross-platform mobile ad network Quattro Wireless to focus on iAd provides an opening to competing players. My, how generous.

Mobile marketing best practices for Labor Day weekend

Published: August 9, 2010

Alas, the salad days of summer are almost over, which means that marketers need to have a solid game plan for using mobile to promote sales and drive foot traffic during Labor Day weekend.

BlackBerry 6 OS puts RIM back in the game: analyst

Published: August 4, 2010

Research In Motion is heating up the smartphone wars with the BlackBerry Torch for AT&T, the first smartphone to feature the BlackBerry 6 operating system.

Apple encourages developers to advertise apps across iAd

Published: July 29, 2010

Apple has launched a new iAd for Developers Program, letting members of the iPhone developer community advertise their own applications to millions of users across the iAd Network.

Would Verizon getting the iPhone be bad news for Google’s Android?

Published: July 12, 2010

If Apple were to bring the iPhone to Verizon Wireless after AT&T’s exclusivity agreement expires, it could send shockwaves throughout the mobile ecosystem.

How to meet Web site development objectives cost-effectively: Forrester

Published: July 9, 2010

The mobile Web is becoming increasingly important since more consumers are using smartphones as miniature, on-the-go computers and brands need to be ready with mobile-optimized sites.

Yahoo defends mobile strategy as industry competition tightens

Published: July 8, 2010

Facing competition from Google, Microsoft, Apple and even Facebook, Yahoo still has many assets, but analysts are split as to whether they all add up to a comprehensive mobile strategy.