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Tag: Forrester

Total Results: 224

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Gen Y more receptive to mobile marketing than Gen Z: Forrester
Published: September 6, 2016
While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Published: August 16, 2016
Marketers need to make branding a strategic priority in their programmatic buying programs to address how storytelling today is cross-channel, according to a new report from Forrester Research.
Social engagements with brands continue to grow in volume, sophistication: Forrester
Published: August 2, 2016
In 2016, 76 percent of online adults in the United States engage with companies on social media, up from 68 percent a year, while consumers’ social savviness is also on the rise, according to new research from Forrester Research.
Five technologies that will transform customer service in five years: Forrester
Published: July 12, 2016
New technologies are creating compelling experiences that have the potential to build loyalty- and revenue-generating opportunities into customer service but, businesses need to start preparing now, according to a new report from Forrester.
Will Brexit usher in less innovative mobile era?
Published: June 28, 2016
In the wake of Britain’s historic vote to exit the European Union, some companies could put less effort into innovating customer experiences as they are forced to focus more on moving products across borders, according to a Forrester Research analyst.
AT&T exec: Big data enables customer-first predictive strategies for omnichannel
Published: June 23, 2016
NEW YORK – An AT&T executive at Forrester’s CXNYC 2016 said that the company is heavily focused on mining big data as it thinks about targeting multi-device users and ways to predict and be proactive with customers.

Mobile means bigger fraud risks for customers: Forrester analyst
Published: June 23, 2016
NEW YORK - A Forrester analyst at Forrester’s CXNYC 2016 explained that mobile is a prime platform for hackers to commit fraud against marketers' customers, especially for retailers that have rushed applications to market.
Ford’s mobile-driven reach beyond sales gains traction
Published: June 22, 2016
NEW YORK - A Ford executive at Forrester’s CXNYC 2016 discussed how FordPass, the automaker's digital platform and application, is delivering convenience with a one-stop approach for drivers that has already seen more than 40,000 registrations in just six weeks.
Marriott exec: Transaction-based loyalty programs require deeper understanding of customers
Published: June 22, 2016
NEW YORK – A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with them more fully, showcasing another opportunity for mobile’s precision.
Mobile is a data treasure trove – not just another touchpoint: Forrester analyst
Published: June 22, 2016
NEW YORK - A Forrester analyst at the research company's CXNYC 2016 stressed the importance of avoiding treating mobile as just another channel and instead tapping mobile for its data abilities to meet the needs of consumers while bringing added utility.
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