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Tag: Forrester


Total Results: 148

   Displaying: 1 - 10

Marketers fail at task-oriented, utility-based mobile ads: Forrester Research
Published: April 16, 2014
The opportunities for marketers to creatively leverage mobile banners continue to wane, according to a new report from Forrester Research.
Forrester's Julie Ask sees shift from mobile-first to mobile moments
Published: March 21, 2014
A top Forrester Research analyst who spoke yesterday during a Mobile Marketer webinar said that marketers need to shift from the basic mobile-first strategy to one that proactively services consumers based on their specific context and the particular moment.
Brands seek mobile data ownership, putting agencies’ role in question
Published: March 5, 2014
While one of mobile’s more significant benefits for marketers is making possible a wealth of new consumer insights, a showdown may be imminent over who owns the consumer data generated by mobile.

Walmart eyes bigger mobile, digital CPG play with recipe start-up acquisition
Published: March 3, 2014
Walmart’s acquisition of digital recipe start-up Yumprint highlights the growing role that consumer packaged goods companies will have in helping retailers create compelling in-store offers and advertising.
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, Forrester
Published: February 27, 2014
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg, Forrester
Published: February 27, 2014
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
Webinar on March 20: Forrester's four-step plan to create more engaging mobile experiences
Published: February 24, 2014
Forrester Research principal analyst Julie Ask will share a four-step plan for marketers to create more engaging mobile experiences in this highly competitive market. Registration is now open for this free, hour-long webinar at 12 noon ET on Thursday, March 20.
Mobile shakes up healthcare industry with real-time data: Forrester
Published: February 6, 2014
One of the industries that stands to benefit the most from mobile technology is the healthcare industry, according to a recent report from Forrester Research.
Some readers and tweeters in uproar over "responsive delivery" issue
Published: February 5, 2014
A recent Mobile Marketer story about responsive Web design and responsive delivery touched a nerve with readers and also revealed some confusion over what exactly the term “responsive” means as it applies to the delivery of Web content on mobile devices.

Responsive Web design not a long-term solution to mobility: Forrester
Published: February 3, 2014
With responsive Web design projects proving more complex than expected while still lacking the ability to leverage key mobile functionality, the answer to how to efficiently deliver experiences across multiple devices is still forthcoming, according to a report released today by Forrester and Moovweb.

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