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Tag: Forrester


Total Results: 211

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Mobile messages lack real-time context, causing 90pc to opt out: Forrester
Published: May 26, 2016
While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report from Forrester Research.
Why marketers should act now on Firebase, closely weigh Allo, Home
Published: May 24, 2016
While Google made a number of significant announcements at its developer conference last week, revamped application development platform Firebase is likely to have the most immediate impact on mobile marketers by boosting app engagements with greater relevancy and immediacy.
Google bets big on smartphones to drive VR opportunities
Published: May 19, 2016
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.
Is artificial intelligence smartphone marketing’s salvation or its undoing?
Published: May 9, 2016
While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves.
Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting
Published: April 28, 2016
NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.
How Macy's tapped mobile video freedom to create emotional bonds
Published: April 27, 2016
NEW YORK – A Macy’s executive at Forrester’s Marketing 2016 Forum explained how digital and mobile video allowed the department store chain to create a more in-depth storytelling piece that generated more than 33 million views.
Perrier follows consumer journey through mobile touch points with connected coolers
Published: April 27, 2016
NEW YORK – A Nestle Waters executive at the Forrester Marketing 2016 Forum detailed a strategy on how it can gain insights from a connected cooler that prompts mobile device owners to use its free Wi-Fi when nearby.
What the future of mobile-driven blended experiences will look like: Forrester
Published: April 8, 2016
In the future, consumers will use smartphones as the choreographer of their local ecosystem, with all nearby devices expected to anticipate their needs and provide appropriate responses, according to a new report from Forrester.
Why mobile is still not fully integrated in marketers’ approach: Forrester
Published: March 30, 2016
Just 13 percent of marketers say mobile is systematically integrated into their marketing approach, reflecting ongoing struggles to measure the return on investment for mobile and to demonstrate its value beyond ROI, according to a new report from Forrester Research.
Why virtual reality is potentially brands’ next lucrative storytelling medium
Published: March 16, 2016
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
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