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Tag: Forrester


Total Results: 163

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Marketers’ use of mobile technologies does not match customer behaviors: Forrester
Published: October 24, 2014
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.
Embrace responsive Web design to lure mobile buyers: Forrester - Mobile Commerce Daily
Published: October 10, 2014
Mobile Commerce Daily today - Embrace responsive Web design to lure mobile buyers: Forrester; Chipotle taps social in Halloween selfie contest, charity fund-raiser.
Mobile messaging in marketing held back by organizational issues: Forrester
Published: October 3, 2014
Mobile messaging has emerged as the primary digital touchpoint for many marketers to drive engagement and financial results, even as organizational issues hold companies back from taking advantage of it, according to a new Forrester Research report.
Apple’s reported mobile wallet will have minimal impact on holiday sales
Published: September 3, 2014
While the mobile wallet Apple is expected to launch next week could have many of the crucial elements already in place, its potentially significant impact is not likely to be felt until next year.
Clorox app uses context to drive content to better serve customers
Published: June 27, 2014
The Clorox Co. puts its customers’ needs first with a mobile app that both provides solutions for users and helps the company engage with them on an ongoing basis.
Loyalty as we know it is dead: Forrester analyst
Published: June 25, 2014
NEW YORK – An analyst at Forrester's Forum for Customer Experience Professionals East stressed that in the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage.
Speed is crucial for winning data-driven marketing: Forrester
Published: June 25, 2014
NEW YORK – Marketers are urged to quickly and fluidly interact with data in real-time to reshape experiences and business, as reaction time will determine the winners and losers, according to a senior analyst at Forrester's Forum for Customer Professionals East.
Forrester analyst: Majority of customers will engage via borrowed mobile moments
Published: June 20, 2014
NEW YORK – A Forrester Analyst speaking at the Mobile Research Summit: Data & Insights 2014 said that marketers will see only a portion of their customers engage on a branded mobile application and, therefore, need to be thinking about how to reach them via borrowed mobile moments.
Book excerpt: The Mobile Mind Shift
Published: June 12, 2014
By Ted Schadler, Josh Bernoff and Julie Ask

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

Webinar on June 26: Forrester analyst outlines strategy to seize the mobile moment in the new fight for customers
Published: June 5, 2014
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, June 26 focused on Forrester Research's strategy to seize the moment as the mobile consumer mind shift occurs. Speakers include senior executives from Forrester, Xerox and ExactTarget Marketing Cloud.