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Tag: Forrester


Total Results: 207

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Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting
Published: April 28, 2016
NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.
How Macy's tapped mobile video freedom to create emotional bonds
Published: April 27, 2016
NEW YORK – A Macy’s executive at Forrester’s Marketing 2016 Forum explained how digital and mobile video allowed the department store chain to create a more in-depth storytelling piece that generated more than 33 million views.
Perrier follows consumer journey through mobile touch points with connected coolers
Published: April 27, 2016
NEW YORK – A Nestle Waters executive at the Forrester Marketing 2016 Forum detailed a strategy on how it can gain insights from a connected cooler that prompts mobile device owners to use its free Wi-Fi when nearby.
What the future of mobile-driven blended experiences will look like: Forrester
Published: April 8, 2016
In the future, consumers will use smartphones as the choreographer of their local ecosystem, with all nearby devices expected to anticipate their needs and provide appropriate responses, according to a new report from Forrester.
Why mobile is still not fully integrated in marketers’ approach: Forrester
Published: March 30, 2016
Just 13 percent of marketers say mobile is systematically integrated into their marketing approach, reflecting ongoing struggles to measure the return on investment for mobile and to demonstrate its value beyond ROI, according to a new report from Forrester Research.
Why virtual reality is potentially brands’ next lucrative storytelling medium
Published: March 16, 2016
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
Mobile marketing week in review: Leaders vs. laggards
Published: February 1, 2016
Many brands continue to underinvest in mobile while leaders such as MillerCoors and Coca-Cola up the ante for relevant experiences that engage millennials. For the full analysis, watch this video.
Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Published: January 29, 2016
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
Be valuable to consumers with a comprehensive app strategy: Forrester
Published: January 21, 2016
NEW YORK – A Forrester research analyst at Mobile Marketer's Mobile FirstLook: Strategy 2016 urged marketers to create a comprehensive strategy to better compete for consumers’ mobile moments with an application and a toolbox of mobile tactics.
App-hopping gives way to integrated mobile experiences in 2016: Forrester
Published: November 10, 2015
The shift to mobile picks up speed in 2016 as consumers look for contextual, integrated experiences, setting the stage for deeper assimilation by businesses and major acquisitions, according to new predictions from Forrester Research.
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