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Tag: Forrester


Total Results: 220

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Will Brexit usher in less innovative mobile era?
Published: June 28, 2016
In the wake of Britain’s historic vote to exit the European Union, some companies could put less effort into innovating customer experiences as they are forced to focus more on moving products across borders, according to a Forrester Research analyst.
AT&T exec: Big data enables customer-first predictive strategies for omnichannel
Published: June 23, 2016
NEW YORK – An AT&T executive at Forrester’s CXNYC 2016 said that the company is heavily focused on mining big data as it thinks about targeting multi-device users and ways to predict and be proactive with customers.

Mobile means bigger fraud risks for customers: Forrester analyst
Published: June 23, 2016
NEW YORK - A Forrester analyst at Forrester’s CXNYC 2016 explained that mobile is a prime platform for hackers to commit fraud against marketers' customers, especially for retailers that have rushed applications to market.
Ford’s mobile-driven reach beyond sales gains traction
Published: June 22, 2016
NEW YORK - A Ford executive at Forrester’s CXNYC 2016 discussed how FordPass, the automaker's digital platform and application, is delivering convenience with a one-stop approach for drivers that has already seen more than 40,000 registrations in just six weeks.
Marriott exec: Transaction-based loyalty programs require deeper understanding of customers
Published: June 22, 2016
NEW YORK – A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with them more fully, showcasing another opportunity for mobile’s precision.
Mobile is a data treasure trove – not just another touchpoint: Forrester analyst
Published: June 22, 2016
NEW YORK - A Forrester analyst at the research company's CXNYC 2016 stressed the importance of avoiding treating mobile as just another channel and instead tapping mobile for its data abilities to meet the needs of consumers while bringing added utility.
3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research
Published: June 15, 2016
Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.
Mobile marketing in review: Time to swipe left on responsive design
Published: June 13, 2016
Marketers need to get over their love affair with responsive Web design if they truly want to address the needs of on-the-go consumers. Watch this video for the full analysis.
Contextual Web trumps responsive design for mobile-first experiences: Forrester Research
Published: June 9, 2016
Responsive Web design, a darling of marketers, falls short on delivering artful mobile experiences, putting pressure on marketers to start thinking differently and deliver contextual browser-based engagements, according to a new report from Forrester Research.
Mobile messages lack real-time context, causing 90pc to opt out: Forrester
Published: May 26, 2016
While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report from Forrester Research.
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