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Tag: Forrester


Total Results: 168

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62pc of businesses still treat mobile as a new technology: Forrester
Published: December 17, 2014
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
Dodge increases brand awareness 37pc via retargeted mobile ads
Published: December 17, 2014
American automobile brand Dodge leveraged mobile in a bid to entice a new generation of Dodge Dart consumers by using retargeted video advertisements that resulted in higher brand awareness and click-throughs to its Web site.
Projected tablet sales plunge challenges marketers' investments in market
Published: November 27, 2014
A projected plunge in tablet sales this year raises the question of whether mobile payments will move more slowly into this market while challenging the investment of marketers who were betting on growing adoption.
Mobile gap becomes insurmountable for some businesses: Forrester
Published: November 12, 2014
Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.
Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay's StubHub
Published: November 12, 2014
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay's StubHub, GrubHub, Mindshare and DigitasHealth. Must-attend event for brands, retailers, agencies and publishers.
Marketers’ use of mobile technologies does not match customer behaviors: Forrester
Published: October 24, 2014
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.
Embrace responsive Web design to lure mobile buyers: Forrester - Mobile Commerce Daily
Published: October 10, 2014
Mobile Commerce Daily today - Embrace responsive Web design to lure mobile buyers: Forrester; Chipotle taps social in Halloween selfie contest, charity fund-raiser.
Mobile messaging in marketing held back by organizational issues: Forrester
Published: October 3, 2014
Mobile messaging has emerged as the primary digital touchpoint for many marketers to drive engagement and financial results, even as organizational issues hold companies back from taking advantage of it, according to a new Forrester Research report.
Apple’s reported mobile wallet will have minimal impact on holiday sales
Published: September 3, 2014
While the mobile wallet Apple is expected to launch next week could have many of the crucial elements already in place, its potentially significant impact is not likely to be felt until next year.
Clorox app uses context to drive content to better serve customers
Published: June 27, 2014
The Clorox Co. puts its customers’ needs first with a mobile app that both provides solutions for users and helps the company engage with them on an ongoing basis.
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