Tag: Forrester

Total Results: 119

75pc of consumers access smartphones in-store: Forrester

Published: May 3, 2013

NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.

Few companies will exploit the gold mine of mobile information in 2013: Forrester

Published: February 15, 2013

Although mobile presents marketers with tremendous data to get a better understanding of consumers, not many are tapping into the device's full potential, according to a new report from Forrester Research.

Marketers will have value-based relationships with consumers in 2013: Forrester

Published: February 12, 2013

Nearly half of all online adults globally will connect to the Internet from multiple devices at different times of the day this year, making contextually-relevant and personalized mobile marketing a must, according to a new report from Forrester Research.

Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester

Published: February 11, 2013

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

Forrester: Context will lead mobile development

Published: January 22, 2013

Marketers and developers need to have a grasp on a user’s total mobile experience to create compelling mobile applications in the future, according to a new study from Forrester Research.

Announcing winners of the 2012 Mobile Marketer Awards

Published: January 2, 2013

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

Starbucks is 2012 Mobile Marketer of the Year

Published: December 31, 2012

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

Smartphone owners more likely to actively seek new products: Forrester

Published: December 28, 2012

Discovering new products and services is a crucial part of the customer lifecycle, with mobile playing an increasingly important role in the process, according to a new report from Forrester Research.

Are brands delivering on promise of contextually relevant mobile experiences?

Published: December 18, 2012

The ability to deliver contextually relevant experiences is one of mobile’s big promises for marketers. While many experiences have not lived up to these promises, there are signs that 2013 could see a significant jump forward.

Forrester: 48pc of mobile phone owners access the Web, social media and apps weekly

Published: December 7, 2012

Although a substantial amount of mobile owners use their devices for sophisticated features, marketers need to remember to focus on the objective versus the technology behind a mobile strategy.