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Tag: Forrester Research


Total Results: 126

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Clorox app uses context to drive content to better serve customers
Published: June 27, 2014
The Clorox Co. puts its customers’ needs first with a mobile app that both provides solutions for users and helps the company engage with them on an ongoing basis.
Book excerpt: The Mobile Mind Shift
Published: June 12, 2014
By Ted Schadler, Josh Bernoff and Julie Ask

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

Webinar on June 26: Forrester analyst outlines strategy to seize the mobile moment in the new fight for customers
Published: June 5, 2014
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, June 26 focused on Forrester Research's strategy to seize the moment as the mobile consumer mind shift occurs. Speakers include senior executives from Forrester, Xerox and ExactTarget Marketing Cloud.
Why TV budgets continue to grow even as mobile consumption skyrockets
Published: May 15, 2014
At the same time that big brands including Coca-Cola and Mondelez are shifting over significant portions of their budgets towards mobile, television ad spend is on the uptick, highlighting the growing need for traditional and digital advertising to work together.
Mobile Research Summit 2014 New York June 19: Forrester, Yankee, IBM, BIA/Kelsey, Nielsen, Keynote, e-tailing group
Published: May 9, 2014
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
Forrester’s Denée Carrington: Uber drives truly transformative mobile wallet experience - Mobile Commerce Daily
Published: May 8, 2014
Today in mobile commerce - Forrester’s Denée Carrington: Uber drives truly transformative mobile wallet experience; Marriott tests text service requests to empower guests via mobile.
P&G shrinks marketing spend as mobile boosts impact but costs less
Published: April 28, 2014
A Procter & Gamble executive recently said the company is reducing its marketing budget this year, but still expects the overall impact to be well ahead of previous years thanks, in part, to a bigger focus on mobile and social strategies.

Marketers fail at task-oriented, utility-based mobile ads: Forrester Research
Published: April 16, 2014
The opportunities for marketers to creatively leverage mobile banners continue to wane, according to a new report from Forrester Research.
Walmart eyes bigger mobile, digital CPG play with recipe start-up acquisition
Published: March 3, 2014
Walmart’s acquisition of digital recipe start-up Yumprint highlights the growing role that consumer packaged goods companies will have in helping retailers create compelling in-store offers and advertising.
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg, Forrester
Published: February 27, 2014
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
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