Tag: Forrester Research
Total Results: 44
Displaying: 1 - 10- Is Yahoo toast in mobile search?
- Published: March 9, 2010
- A breakup of its stand-alone mobile group and a shakeup of its wireless carrier relationships for mobile search are challenges Yahoo must overcome to gain market share from competitors.
- B2B mobile marketing spend will reach $106M in 2014: Forrester
- Published: March 8, 2010
- Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.
- Forrester reveals how to optimize mobile ROI
- Published: January 12, 2010
- “How do I justify the cost of building out our mobile services?” is a question that Forrester is fielding with increasing frequency. Here is the research firm’s advice to brands and marketers.
- Coca-Cola’s vitaminwater uses mobile to court consumers
- Published: November 17, 2009
- Coca-Cola Co.’s vitaminwater and rap artist 50 Cent are partnering for the launch of 50’s Sound Lab, a branded application for Apple’s iPhone and iPod touch intended to engage music fans.
- Sprint Nextel job cuts: hiccup or slippery slope?
- Published: November 11, 2009
- Sprint Nextel Corp. will eliminate 2,000-to-2,500 positions within the company in the fourth quarter of 2009 to reduce internal and external labor costs by at least $350 million yearly.
- Mobile social networking blowing up: Forrester
- Published: October 21, 2009
- The number of people regularly accessing social networks on their mobile phones has doubled in the past six months, according to Forrester Research.
- Telecom Italia to enable mobile payments
- Published: October 5, 2009
- Starting next year, Telecom Italia customers will be able to use their mobile phones to buy a range of goods and services, from train, bus, theater, concert and ski-lift tickets to parking and hotel rooms.
- Will T-Mobile’s new Android smartphone help Motorola gain lost momentum?
- Published: September 14, 2009
- T-Mobile recently announced the Motorola Cliq with Motoblur, the first Android-powered device from Motorola. The handset’s open approach may make it a formidable force in the industry.
- More than five in six households have a mobile phone: Forrester
- Published: September 8, 2009
- Consumers of all ages and family situations continue to incorporate technology more deeply into their daily lives, according to Forrester Research. But what role does mobile play?
- How location-based searches are changing mobile
- Published: August 25, 2009
- Location-based mobile search is becoming an essential channel for merchants seeking to drive business from local search.













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