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Tag: Forrester Research


Total Results: 169

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Programmatic branding a missed opportunity as open exchanges subside: Forrester
Published: August 16, 2016
Marketers need to make branding a strategic priority in their programmatic buying programs to address how storytelling today is cross-channel, according to a new report from Forrester Research.
Social engagements with brands continue to grow in volume, sophistication: Forrester
Published: August 2, 2016
In 2016, 76 percent of online adults in the United States engage with companies on social media, up from 68 percent a year, while consumers’ social savviness is also on the rise, according to new research from Forrester Research.
Five technologies that will transform customer service in five years: Forrester
Published: July 12, 2016
New technologies are creating compelling experiences that have the potential to build loyalty- and revenue-generating opportunities into customer service but, businesses need to start preparing now, according to a new report from Forrester.
Will Brexit usher in less innovative mobile era?
Published: June 28, 2016
In the wake of Britain’s historic vote to exit the European Union, some companies could put less effort into innovating customer experiences as they are forced to focus more on moving products across borders, according to a Forrester Research analyst.
3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research
Published: June 15, 2016
Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.
Mobile marketing in review: Time to swipe left on responsive design
Published: June 13, 2016
Marketers need to get over their love affair with responsive Web design if they truly want to address the needs of on-the-go consumers. Watch this video for the full analysis.
Contextual Web trumps responsive design for mobile-first experiences: Forrester Research
Published: June 9, 2016
Responsive Web design, a darling of marketers, falls short on delivering artful mobile experiences, putting pressure on marketers to start thinking differently and deliver contextual browser-based engagements, according to a new report from Forrester Research.
Mobile messages lack real-time context, causing 90pc to opt out: Forrester
Published: May 26, 2016
While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report from Forrester Research.
Why marketers should act now on Firebase, closely weigh Allo, Home
Published: May 24, 2016
While Google made a number of significant announcements at its developer conference last week, revamped application development platform Firebase is likely to have the most immediate impact on mobile marketers by boosting app engagements with greater relevancy and immediacy.
Is artificial intelligence smartphone marketing’s salvation or its undoing?
Published: May 9, 2016
While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves.
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