Tag: Forrester Research

Total Results: 44

Is Yahoo toast in mobile search?

Published: March 9, 2010

A breakup of its stand-alone mobile group and a shakeup of its wireless carrier relationships for mobile search are challenges Yahoo must overcome to gain market share from competitors.

B2B mobile marketing spend will reach $106M in 2014: Forrester

Published: March 8, 2010

Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.

Forrester reveals how to optimize mobile ROI

Published: January 12, 2010

�How do I justify the cost of building out our mobile services?� is a question that Forrester is fielding with increasing frequency. Here is the research firm�s advice to brands and marketers.

Coca-Cola�s vitaminwater uses mobile to court consumers

Published: November 17, 2009

Coca-Cola Co.�s vitaminwater and rap artist 50 Cent are partnering for the launch of 50�s Sound Lab, a branded application for Apple�s iPhone and iPod touch intended to engage music fans.

Sprint Nextel job cuts: hiccup or slippery slope?

Published: November 11, 2009

Sprint Nextel Corp. will eliminate 2,000-to-2,500 positions within the company in the fourth quarter of 2009 to reduce internal and external labor costs by at least $350 million yearly.

Mobile social networking blowing up: Forrester

Published: October 21, 2009

The number of people regularly accessing social networks on their mobile phones has doubled in the past six months, according to Forrester Research.

Telecom Italia to enable mobile payments

Published: October 5, 2009

Starting next year, Telecom Italia customers will be able to use their mobile phones to buy a range of goods and services, from train, bus, theater, concert and ski-lift tickets to parking and hotel rooms.

Will T-Mobile�s new Android smartphone help Motorola gain lost momentum?

Published: September 14, 2009

T-Mobile recently announced the Motorola Cliq with Motoblur, the first Android-powered device from Motorola. The handset�s open approach may make it a formidable force in the industry.

More than five in six households have a mobile phone: Forrester

Published: September 8, 2009

Consumers of all ages and family situations continue to incorporate technology more deeply into their daily lives, according to Forrester Research. But what role does mobile play?

How location-based searches are changing mobile

Published: August 25, 2009

Location-based mobile search is becoming an essential channel for merchants seeking to drive business from local search.