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Tag: Forrester Research


Total Results: 129

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Mobile gap becomes insurmountable for some businesses: Forrester
Published: November 12, 2014
Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.
Mobile messaging in marketing held back by organizational issues: Forrester
Published: October 3, 2014
Mobile messaging has emerged as the primary digital touchpoint for many marketers to drive engagement and financial results, even as organizational issues hold companies back from taking advantage of it, according to a new Forrester Research report.
Apple’s reported mobile wallet will have minimal impact on holiday sales
Published: September 3, 2014
While the mobile wallet Apple is expected to launch next week could have many of the crucial elements already in place, its potentially significant impact is not likely to be felt until next year.
Clorox app uses context to drive content to better serve customers
Published: June 27, 2014
The Clorox Co. puts its customers’ needs first with a mobile app that both provides solutions for users and helps the company engage with them on an ongoing basis.
Book excerpt: The Mobile Mind Shift
Published: June 12, 2014
By Ted Schadler, Josh Bernoff and Julie Ask

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

Webinar on June 26: Forrester analyst outlines strategy to seize the mobile moment in the new fight for customers
Published: June 5, 2014
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, June 26 focused on Forrester Research's strategy to seize the moment as the mobile consumer mind shift occurs. Speakers include senior executives from Forrester, Xerox and ExactTarget Marketing Cloud.
Why TV budgets continue to grow even as mobile consumption skyrockets
Published: May 15, 2014
At the same time that big brands including Coca-Cola and Mondelez are shifting over significant portions of their budgets towards mobile, television ad spend is on the uptick, highlighting the growing need for traditional and digital advertising to work together.
Mobile Research Summit 2014 New York June 19: Forrester, Yankee, IBM, BIA/Kelsey, Nielsen, Keynote, e-tailing group
Published: May 9, 2014
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
Forrester’s Denée Carrington: Uber drives truly transformative mobile wallet experience - Mobile Commerce Daily
Published: May 8, 2014
Today in mobile commerce - Forrester’s Denée Carrington: Uber drives truly transformative mobile wallet experience; Marriott tests text service requests to empower guests via mobile.
P&G shrinks marketing spend as mobile boosts impact but costs less
Published: April 28, 2014
A Procter & Gamble executive recently said the company is reducing its marketing budget this year, but still expects the overall impact to be well ahead of previous years thanks, in part, to a bigger focus on mobile and social strategies.

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