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Tag: Forrester Research


Total Results: 165

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3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research
Published: June 15, 2016
Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.
Mobile marketing in review: Time to swipe left on responsive design
Published: June 13, 2016
Marketers need to get over their love affair with responsive Web design if they truly want to address the needs of on-the-go consumers. Watch this video for the full analysis.
Contextual Web trumps responsive design for mobile-first experiences: Forrester Research
Published: June 9, 2016
Responsive Web design, a darling of marketers, falls short on delivering artful mobile experiences, putting pressure on marketers to start thinking differently and deliver contextual browser-based engagements, according to a new report from Forrester Research.
Mobile messages lack real-time context, causing 90pc to opt out: Forrester
Published: May 26, 2016
While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report from Forrester Research.
Why marketers should act now on Firebase, closely weigh Allo, Home
Published: May 24, 2016
While Google made a number of significant announcements at its developer conference last week, revamped application development platform Firebase is likely to have the most immediate impact on mobile marketers by boosting app engagements with greater relevancy and immediacy.
Is artificial intelligence smartphone marketing’s salvation or its undoing?
Published: May 9, 2016
While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves.
What the future of mobile-driven blended experiences will look like: Forrester
Published: April 8, 2016
In the future, consumers will use smartphones as the choreographer of their local ecosystem, with all nearby devices expected to anticipate their needs and provide appropriate responses, according to a new report from Forrester.
Why mobile is still not fully integrated in marketers’ approach: Forrester
Published: March 30, 2016
Just 13 percent of marketers say mobile is systematically integrated into their marketing approach, reflecting ongoing struggles to measure the return on investment for mobile and to demonstrate its value beyond ROI, according to a new report from Forrester Research.
Why virtual reality is potentially brands’ next lucrative storytelling medium
Published: March 16, 2016
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Published: January 29, 2016
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
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