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Tag: Forrester Research


Total Results: 153

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Few marketers transcend mobile-first to revolutionize customer experience: Forrester
Published: August 20, 2015
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.
Social ad budgets should be moved over to media teams: Forrester
Published: August 13, 2015
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
Tablet installed base escalates quickly even as sales stall out: Forrester Research
Published: July 14, 2015
While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.
WPP, Mobext look for mobile sustenance in Snapchat, Shazam
Published: June 26, 2015
With consumers spending a significant and growing amount of time on major mobile applications such as Snapchat and Shazam, ad agencies cannot afford to overlook the potential these platforms hold for their clients, a fact made clear this week by announcements from WPP and Havas Group’s Mobext.
Drive consumers back to apps with aggressive engagement tactics: Forrester
Published: June 24, 2015
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
Forrester exec: Amazon, JetBlue show value of CX in revenue-generation
Published: June 17, 2015
NEW YORK – A Forrester Research executive at CXNYC 2015 said brands such as Amazon, AT&T U-verse, JetBlue and Edward Jones are models for how an effective customer experience with a strong loyalty program can drive revenue, affirming CX’s key role in business success.
Lithium exec: Tap social for beneficial emotional customer experiences
Published: June 17, 2015
NEW YORK – A Lithium executive said at CXNYC 2015 that brands such as Sky, AT&T and Barclays are models for how to leverage social emotionally in a world where they can no longer control the customer experience.
Brands need to engage through multiplatform approach: Forrester analyst
Published: April 30, 2015
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers' constantly evolving behavior and continual shift towards mobile.
PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace
Published: April 16, 2015
NEW YORK – A PepsiCo executive at Forrester Research’s Forum for Marketing Leaders said the company has benefited by collaborating more often with the media and entertainment sectors as well as consumers and academia to meet the challenges of a dramatically reshaped marketplace and the accelerating evolution of industry.
Forrester analyst: Emotional campaigns will bypass ad-blocker in brains
Published: April 16, 2015
NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.
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