Tag: Forrester Research
Total Results: 15
Displaying: 1 - 10- North American mobile phone market approaches saturation, warns Forrester
- Published: August 21, 2008
- The North American mobile phone market is fast approaching saturation, particularly within the Generation Y consumer group.
- Will YouTube Mobile's display ads benefit users, or just Google?
- Published: August 20, 2008
- Google claims its test of display ads on select pages of YouTube Mobile will improve user experience. But industry executives are skeptical.
- Consumers are apathetic about mobile banking: Forrester
- Published: August 19, 2008
- A new study from Forrester Research Inc. claims that the vast majority of online consumers are simply not interested in mobile banking.
- Wireless carrier relationships differ across ethnic groups: Forrester
- Published: August 13, 2008
- A new study from Forrester Research claims that wireless carriers’ bonds with consumers vary by ethnicity.
- Forrester Research buys JupiterResearch to cement market lead
- Published: August 1, 2008
- Forrester Research Inc. has bought JupiterResearch LLC and its parent company, JUPR Holdings Inc., from MCG Capital Corp. for $23 million in cash plus assumed liabilities as part of its growth strategy.
- Mobile email users different from regular: Forrester
- Published: July 28, 2008
- A new study from Forrester Research Inc. claims that online mobile email users are different from general email subscribers.
- How will Apple's iPhone 3G affect mobile marketing?
- Published: July 11, 2008
- Today’s launch of the iPhone 3G will have a huge impact on the mobile marketing industry as a whole, especially in terms of targeting Apple-savvy consumers.
- Is Nokia monkeying with music’s future?
- Published: June 4, 2008
- That’s the question Forrester Research posed in a new report on the implications of Nokia’s decision to offer unlimited music subscription services through the handset.
- U.S. mobile marketing easier done than said: Forrester
- Published: April 16, 2008
- A new report from Forrester Research claims that 83 percent of marketers believe that mobile marketing will grow in effectiveness over the next three years.
- Focus on dominant app beyond Web for mobile net devices: Forrester
- Published: March 4, 2008
- Intel Corp., Nokia and Samsung are focusing their product development efforts on mobile Internet devices. To assess interest in this category, Forrester Research surveyed North American consumers.
