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Tag: Forrester Research


Total Results: 142

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Days of mobile on the cheap are over: Forrester
Published: March 23, 2015
Marketers face an uphill trek to catch up with mobile-savvy consumers, hampered by inadequate budgets and a lack of big-picture focus, according to a new Forrester Research report.
InMobi, Pinterest programs show marketers making headway in mobile targeting
Published: March 6, 2015
InMobi and Pinterest are making the right moves to provide individually relevant ads with newly announced targeting programs, necessary to win the battle for the customer's attention that is waged in mobile moments.
Mcommerce Summit New York April 29: Macy's, Sephora, MasterCard, GameStop, Capital One, Forrester, Charlotte Rus
Published: February 24, 2015
Join Macy's Martine Reardon, Sephora's Johnna Marcus, GameStop's Frank Hamlin, Forrester Research's Jennifer Wise, Capital One's Paul Moreton, MasterCard's Matt Barr and Charlotte Russe's Kim Stromberg at the nation's most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.
Macy's CMO Martine Reardon to headline Mcommerce Summit New York. Join us!
Published: February 19, 2015
As CMO of Macy's, Martine Reardon is tasked with shaping the leading department store chain's marketing strategy. What role will mobile play this year? Register now for the Mcommerce Summit New York April 29 and get a chance to listen and meet with one of the smartest marketing execs in the U.S.
80pc of time spent in just five apps: Forrester
Published: February 2, 2015
Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to Forrester Research.
Facebook poised to make deep cuts in Google’s mobile territory
Published: January 29, 2015
Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
Pinterest, Snapchat moves point to challenges of monetizing on social
Published: January 23, 2015
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
Hipcricket files for Chapter 11 bankruptcy in a reflection of SMS troubles
Published: January 22, 2015
Hipcricket has filed for Chapter 11 bankruptcy and is seeking court approval to sell assets to Sito Mobile Ltd. for $4.5 million.
Social listening is not ready for prime time: Forrester
Published: January 14, 2015
While more marketers are listening to what their customers are saying on social media, many still do not know what to do with that information, according to a new report from Forrester Research.
Marketers stormed CES in preparation for next innovation wave
Published: January 12, 2015
The big mobile news at this year’s International Consumer Electronics Store included wearables, robotics and the connected world.