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Tag: Forrester Research


Total Results: 145

   Displaying: 1 - 10

PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace
Published: April 16, 2015
NEW YORK – A PepsiCo executive at Forrester Research’s Forum for Marketing Leaders said the company has benefited by collaborating more often with the media and entertainment sectors as well as consumers and academia to meet the challenges of a dramatically reshaped marketplace and the accelerating evolution of industry.
Forrester analyst: Emotional campaigns will bypass ad-blocker in brains
Published: April 16, 2015
NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.
Human mind wired for marketing through storytelling, says Forrester analyst
Published: April 15, 2015
NEW YORK – An analyst from Forrester Research at the company's Forum for Marketing Leaders stressed the importance of storytelling in mobile content and described key methods for success, including for business-to-business brands.
Days of mobile on the cheap are over: Forrester
Published: March 23, 2015
Marketers face an uphill trek to catch up with mobile-savvy consumers, hampered by inadequate budgets and a lack of big-picture focus, according to a new Forrester Research report.
InMobi, Pinterest programs show marketers making headway in mobile targeting
Published: March 6, 2015
InMobi and Pinterest are making the right moves to provide individually relevant ads with newly announced targeting programs, necessary to win the battle for the customer's attention that is waged in mobile moments.
Mcommerce Summit New York April 29: Macy's, Sephora, MasterCard, GameStop, Capital One, Forrester, Charlotte Rus
Published: February 24, 2015
Join Macy's Martine Reardon, Sephora's Johnna Marcus, GameStop's Frank Hamlin, Forrester Research's Jennifer Wise, Capital One's Paul Moreton, MasterCard's Matt Barr and Charlotte Russe's Kim Stromberg at the nation's most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.
Macy's CMO Martine Reardon to headline Mcommerce Summit New York. Join us!
Published: February 19, 2015
As CMO of Macy's, Martine Reardon is tasked with shaping the leading department store chain's marketing strategy. What role will mobile play this year? Register now for the Mcommerce Summit New York April 29 and get a chance to listen and meet with one of the smartest marketing execs in the U.S.
80pc of time spent in just five apps: Forrester
Published: February 2, 2015
Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to Forrester Research.
Facebook poised to make deep cuts in Google’s mobile territory
Published: January 29, 2015
Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
Pinterest, Snapchat moves point to challenges of monetizing on social
Published: January 23, 2015
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.