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Tag: Forrester Research


Total Results: 119

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Marketers fail at task-oriented, utility-based mobile ads: Forrester Research
Published: April 16, 2014
The opportunities for marketers to creatively leverage mobile banners continue to wane, according to a new report from Forrester Research.
Walmart eyes bigger mobile, digital CPG play with recipe start-up acquisition
Published: March 3, 2014
Walmart’s acquisition of digital recipe start-up Yumprint highlights the growing role that consumer packaged goods companies will have in helping retailers create compelling in-store offers and advertising.
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg, Forrester
Published: February 27, 2014
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
Webinar on March 20: Forrester's four-step plan to create more engaging mobile experiences
Published: February 24, 2014
Forrester Research principal analyst Julie Ask will share a four-step plan for marketers to create more engaging mobile experiences in this highly competitive market. Registration is now open for this free, hour-long webinar at 12 noon ET on Thursday, March 20.
Mobile shakes up healthcare industry with real-time data: Forrester
Published: February 6, 2014
One of the industries that stands to benefit the most from mobile technology is the healthcare industry, according to a recent report from Forrester Research.
Is mobile killing regional magazines?
Published: December 11, 2013
With the news that New York magazine is cutting its printing schedule from weekly to biweekly, regional magazines are some of the publications hit hardest by mobile, despite the increased interest around local advertising.
Need for mobile-optimized search strategy intensifies: Forrester
Published: December 6, 2013
Marketers need to kick their mobile search strategies into high gear now that 89 percent of consumers use a search engine on their mobile device, according to a new report from Forrester Research.
Push notifications should be integrated into direct marketing, CRM strategies: Forrester
Published: October 18, 2013
Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from Forrester Research.
Marketers struggle to meet in-app advertising opportunity: Forrester
Published: October 2, 2013
Almost half of consumers do not seem to be appreciating in-application ads, and 43 percent think that they disrupt user experience, according to a report from Forrester Research.
Hotels.com exec: Mobile in-store experiences will be game-changer during holidays
Published: September 27, 2013
A Hotels.com executive said during a Mobile Marketer webinar yesterday that the way big box retailers are using mobile to enhance the in-store shopping experience will be a game-changer during the upcoming holiday season if retailers execute well.
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