Tag: Forrester Research
Total Results: 17
Displaying: 11 - 17- U.S. mobile marketing easier done than said: Forrester
- Published: April 16, 2008
- A new report from Forrester Research claims that 83 percent of marketers believe that mobile marketing will grow in effectiveness over the next three years.
- Focus on dominant app beyond Web for mobile net devices: Forrester
- Published: March 4, 2008
- Intel Corp., Nokia and Samsung are focusing their product development efforts on mobile Internet devices. To assess interest in this category, Forrester Research surveyed North American consumers.
- How will Microsoft’s bid for Yahoo affect mobile?
- Published: February 4, 2008
- Microsoft Corp.’s $44.6 billion bid for the troubled Yahoo Inc. will not only create an online behemoth that challenges Google but also a formidable competitor to all players in the mobile space.
- Yahoo to serve ads on AT&T wireless portal
- Published: February 1, 2008
- Internet giant Yahoo Inc. will serve Web advertising to AT&T Inc.’s wireless customers in an effort to demonstrate early leadership in the mobile channel.
- Mobile social computing not an extension of desktop: Forrester analyst
- Published: January 25, 2008
- The combination of Web-based social networks with the pervasive use of mobile phones by young consumers will lead to the inevitable: a surge in mobile computing.
- Web 2.0 changing Internet, commerce: Shop.org show panelists
- Published: January 24, 2008
- ORLANDO, FL – Web 2.0 technologies such as mobile content serving, user-generated content, streaming video, widgets and rich Internet applications are changing the face of the Internet and commerce.
- Apple iPhone both blessing and curse for mobile banking: Forrester
- Published: January 7, 2008
- The Apple iPhone is both a blessing and a curse for retail bankers responsible for the mobile channel, per a new report from Forrester Research.
