Tag: Forrester Research

Total Results: 84

Is Microsoft trying to boost Windows 7 by going after Android licenses?

Published: July 12, 2011

Microsoft has signed a handful of licensing agreements with Android manufacturers, but is the move intended to drive revenue in mobile or get Windows Phone 7 more voice at the table?

As mobile banking adoption grows, banks must focus on services: Forrester

Published: May 12, 2011

Mobile banking is gaining traction in the United States with gains in consumer adoption and availability of mobile banking solutions across a wide array of devices, according to Forrester Research.

Apps, mobile Web will continue to coexist: Forrester

Published: May 4, 2011

Despite the hype surrounding mobile applications, use of the mobile Internet continues to grow right along with mobile apps, according to a new report from Forrester Research.

Choice Hotels exec: User interface, branding is key for first-time mobile customers

Published: April 29, 2011

SAN FRANCISCO - A Choice Hotels executive at the Mobile Shopping Summit said that the first interaction between many of its customers and the brand is via mobile, adding that user interface and branding becomes more important in capturing user engagement from the beginning.

What are the hottest trends in mobile right now?

Published: April 1, 2011

The hot-button issues in mobile generating the most buzz at the moment include location-based services and marketing, the rise of mobile commerce and payments, as well as applications for smartphones and tablets.

Are Amazon’s spunky mobile plans meant to unseat Apple?

Published: March 31, 2011

Amazon’s debut of the Appstore for Android and Cloud Drive were the first major plays in the online retail giant’s game plan to become the biggest merchant of mobile content in the world.

US mobile ad spend to exceed $1B by year-end: Forrester

Published: January 26, 2011

A new report released by Forrester Research predicts that marketers will finally allocate sufficient funds into mobile, with an estimated $1 billion in spend for mobile display and search advertising by year-end.

AT&T parades mobile bar code services via B2B iAd campaign

Published: January 25, 2011

AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.

Mobile augmented reality is overhyped technology for now: Forrester

Published: December 23, 2010

A new research report by Forrester Research claims that augmented reality is way more than just a gimmick. However, mobile augmented reality is not delivering its promise – yet.

Google’s alleged $6B Groupon acquisition: cash cow or albatross?

Published: December 1, 2010

If the rumors are true and Google does pay $6 billion for deal-of-the-day discounter Groupon, it could either take mobile couponing and local advertising to the next level or be a huge waste of money.