Tag: Forrester Research

Total Results: 84

Disney merges offline, online with Google Goggles mobile campaign

Published: November 17, 2010

Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application.

Why Facebook’s mobile announcements are a game-changer

Published: November 5, 2010

Facebook's announcement of its mobile deal platform is a game-changer because it will likely encourage the adoption of check-in activities, providing opportunities for mobile marketers.

Marketers unaware of what makes a good mobile strategy: Forrester

Published: October 20, 2010

Most companies have no clue how well they are doing at implementing a mobile strategy, according to research by Forrester Research.

What is Facebook’s game plan for monetizing mobile?

Published: September 27, 2010

Facebook has made clear that it is making mobile an increasing priority, but there are lingering questions about its monetization strategy.

Mobile phone ranked most used electronic device: Forrester

Published: September 23, 2010

Forrester’s largest annual survey of Americans’ technology adoption finds that 73 percent of the 37,000 respondents claim the mobile phone is the electronic device they use the most.

Nokia slams critics with redefined mobile strategy

Published: September 15, 2010

At Nokia World in London the handset manufacturer shared its vision and strategy as it unveiled a new line of smartphones and new initiatives to help Ovi developers monetize their applications.

Experimentation is key to engaging mobile mass influencers: Forrester

Published: September 10, 2010

Product strategists can energize a key audience – mobile mass influencers – by designing forward-looking applications, according to Forrester Research.

Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit

Published: September 3, 2010

NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.

Why did Apple buy Quattro in the first place?

Published: August 20, 2010

Apple’s decision to phase out cross-platform mobile ad network Quattro Wireless to focus on iAd provides an opening to competing players. My, how generous.

Mobile marketing best practices for Labor Day weekend

Published: August 9, 2010

Alas, the salad days of summer are almost over, which means that marketers need to have a solid game plan for using mobile to promote sales and drive foot traffic during Labor Day weekend.