Tag: Forrester

Total Results: 102

Wireless carrier relationships differ across ethnic groups: Forrester

Published: August 13, 2008

A new study from Forrester Research claims that wireless carriers' bonds with consumers vary by ethnicity.

Forrester Research buys JupiterResearch to cement market lead

Published: August 1, 2008

Forrester Research Inc. has bought JupiterResearch LLC and its parent company, JUPR Holdings Inc., from MCG Capital Corp. for $23 million in cash plus assumed liabilities as part of its growth strategy.

Mobile email users different from regular: Forrester

Published: July 28, 2008

A new study from Forrester Research Inc. claims that online mobile email users are different from general email subscribers.

How will Apple's iPhone 3G affect mobile marketing?

Published: July 11, 2008

Today's launch of the iPhone 3G will have a huge impact on the mobile marketing industry as a whole, especially in terms of targeting Apple-savvy consumers.

Is Nokia monkeying with music's future?

Published: June 4, 2008

That's the question Forrester Research posed in a new report on the implications of Nokia's decision to offer unlimited music subscription services through the handset.

U.S. mobile marketing easier done than said: Forrester

Published: April 16, 2008

A new report from Forrester Research claims that 83 percent of marketers believe that mobile marketing will grow in effectiveness over the next three years.

Focus on dominant app beyond Web for mobile net devices: Forrester

Published: March 4, 2008

Intel Corp., Nokia and Samsung are focusing their product development efforts on mobile Internet devices. To assess interest in this category, Forrester Research surveyed North American consumers.

How will Microsoft's bid for Yahoo affect mobile?

Published: February 4, 2008

Microsoft Corp.'s $44.6 billion bid for the troubled Yahoo Inc. will not only create an online behemoth that challenges Google but also a formidable competitor to all players in the mobile space.

Yahoo to serve ads on AT&T wireless portal

Published: February 1, 2008

Internet giant Yahoo Inc. will serve Web advertising to AT&T Inc.'s wireless customers in an effort to demonstrate early leadership in the mobile channel.

Mobile social computing not an extension of desktop: Forrester analyst

Published: January 25, 2008

The combination of Web-based social networks with the pervasive use of mobile phones by young consumers will lead to the inevitable: a surge in mobile computing.