Tag: Forrester

Total Results: 102

Wireless subscribers value services when considering a provider: Study

Published: February 4, 2009

Service and value are the top two considerations when consumers choose wireless service. Quality and diversity of phones and features fall far down the list, according to Forrester Research.

MySpace for BlackBerry exceeds 1M downloads

Published: December 22, 2008

The MySpace for BlackBerry application has exceeded 1 million downloads in one month.

Google adds new AdWords options for iPhone, G1

Published: December 9, 2008

Google is expanding the functionality of AdWords to help its mobile advertising clients target and reach smartphone consumers.

AT&T to layoff 12,000 employees

Published: December 5, 2008

AT&T Inc. plans to cut about 12,000 jobs due to economic pressures, a changing business mix and a more streamlined organizational structure.

Economic slowdown hurts European mobile consumer market: Forrester

Published: November 25, 2008

The price of voice and SMS is of growing importance to more European mobile users, while advanced handsets and services are becoming less important to fewer mobile users.

Do mobile social networks lack marketing opportunities?

Published: October 7, 2008

MySpace and Facebook are the two leading mobile social networks, according to ABI Research. Does this present an opportunity for marketers?

Is mobility recession-proof?

Published: September 24, 2008

Brands' curiosity in experimenting with mobile is outweighing any pressure on advertising budgets caused by the current economical recession.

North American mobile phone market approaches saturation, warns Forrester

Published: August 21, 2008

The North American mobile phone market is fast approaching saturation, particularly within the Generation Y consumer group.

Will YouTube Mobile's display ads benefit users, or just Google?

Published: August 20, 2008

Google claims its test of display ads on select pages of YouTube Mobile will improve user experience. But industry executives are skeptical.

Consumers are apathetic about mobile banking: Forrester

Published: August 19, 2008

A new study from Forrester Research Inc. claims that the vast majority of online consumers are simply not interested in mobile banking.