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Tag: Frank Powell

Total Results: 2

Five advantages of mobile marketing over online
Published: February 24, 2010
By Frank Powell

As marketers engage customers on their mobile devices, it is important that they focus on the five advantages that mobile marketing has over traditional Web marketing.

Mobile marketing options beyond SMS and iPhone apps
Published: July 29, 2009
By Frank Powell

Mobile marketing has several message transmission options. Some of these are similar to their Web predecessors, but most can be used in ways that are unique to the mobile platform.

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