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Tag: Frito Lay


Total Results: 2

Frito-Lay's Cheetos places 2D bar codes on packaging
Published: October 15, 2009
The Frito-Lay subsidiary in Mexico called Sabritas is now using a 2D bar code on a special Halloween version of Cheetos packages to engage consumers.

Doritos dips into mobile with SMS promotion
Published: June 24, 2009
Doritos, a brand of flavored tortilla chips produced by PepsiCo's Frito-Lay, has launched a new mobile campaign to support its latest product, Flavor Shots.