Tag: GA

Total Results: 869

Will Twitter be a major contender in mobile advertising?

Published: December 13, 2011

Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

What do recent legal losses mean for Apple?

Published: December 12, 2011

Apple lost ground last week on the intellectual property front with courts in two countries finding against the technology giant.

Mobile marketers need to look beyond Apple to find success in 2012

Published: December 8, 2011

Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.

Sears Auto Centers teams up with EA Mobile for in-game advertising push

Published: November 29, 2011

Sears Auto Centers are featured throughout the new mobile game Road Trippin’ from EA Mobile in a new in-game advertising campaign intended to help the brand reach young, digital engaged consumers.

Conjugating mobile: Facebook as Big Brother

Published: November 28, 2011

By Gary Schwartz

A loving sign is when nouns become a verb and we “Google”, we “Skype”, we “Facebook”, we “TXT”.

Wireless carriers negatively impacted by mobile messaging apps: study

Published: November 23, 2011

One third of mobile carriers are experiencing declines in traffic and revenue as a result of mobile messaging applications such as Skype, according to new research from Mavenir Systems and MobileSquared.

Lexus drives purchase consideration with mobile app

Published: November 17, 2011

Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.

Sports Illustrated continues mobile swing with Golf Magazine app

Published: November 16, 2011

Publisher Sports Illustrated is continuing to make applications a cornerstone of its mobile strategy with a new iPad app for Golf Magazine.

What are the three keys to effective mobile social marketing?

Published: November 15, 2011

With more consumers using their mobile devices to access social networks, brands need to start thinking differently in terms of their social media strategy.

Procter & Gamble's Downy hosts mobile scavenger hunt to promote new product

Published: November 15, 2011

Procter & Gamble fabric softener brand Downy will hold a smartphone-based scavenger hunt in Las Vegas next month to introduce a new product to a young, mobile audience.