Tag: GA

Total Results: 869

New Jersey mobilizes state parks with Android, iPhone app

Published: January 3, 2012

The state of New Jersey is using a mobile application to encourage a new group of younger, tech-savvy users to visit state parks.

Top 10 forecast for 2012: What about Apple and NFC?

Published: December 30, 2011

By Gary Schwartz

In a season where every second tweet and Google+ post is a look-back or forward at the “mobile” year, it is sometimes difficult to navigate all the insights.

Vick’s recruits mobile for football-themed brand-building campaign

Published: December 29, 2011

Vick’s Cough, Cold and Flu kicked off its first mobile advertising campaign in mid-December built around banner ads that expand to show a football-themed game when clicked on.

Optimize navigation and site search for your mobile audience

Published: December 28, 2011

By Thierry Costa

Whatever decisions you are wrestling with for your mobile campaign, it is helpful to take a step back and make sure you have covered the basics of mobile navigation and site search.

In-app advertising: The best and worst examples of 2011

Published: December 27, 2011

As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spend, brands and marketers are expected to increase their budgets over the next few years.

5 reasons why we have reached the mobile marketing tipping point

Published: December 27, 2011

By Amielle Lake

While brand adoption may not have been as rapid as the industry might have earlier predicted, warp speed growth is definitely in store.

Dance Central 2 mobile app featured by Apple as ‘New and Noteworthy’

Published: December 23, 2011

Harmonix’s dance game Dance Central 2 on Kinect for Xbox 360 has rolled out a mobile application to showcase new songs, moves and features of the game while letting users create their own music videos.

Carrier IQ and Starbucks?

Published: December 22, 2011

By Gary Schwartz

Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.

Poynt, Nokia partner to expand mobile reach in India

Published: December 19, 2011

Poynt Corp. has partnered with Nokia to preload its mobile platform, timesPoynt on all Nokia Lumia 710 and Nokia Lumia 800 smartphones in India.

Saga helps members understand younger generation via mobile app

Published: December 15, 2011

British organization Saga is rolling out a mobile application to help its users understand teenage slang.