Tag: GE

Total Results: 1191

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Verizon, Redbox partnership will broaden market for mobile video

Published: February 7, 2012

Verizon and Redbox are teaming up to create a flexible and affordable national product that will offer both physical DVDs and streaming online video to a variety of devices.

Esquire enhances editorial content with mobile bar codes

Published: February 3, 2012

Hearst Corp.’s Esquire magazine has tapped mobile bar codes to bring the cover of its February issue to life.

Where the marketing dollars are heading in 2012

Published: February 3, 2012

By Martin Hayward

Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.

PepsiCo taps mobile, social TV check-ins for digital Super Bowl initiative

Published: February 2, 2012

Beverage giant PepsiCo Inc. is using television check-ins to bolster its advertising during Super Bowl XLVI.

How do the top digital agencies’ mobile marketing services measure up?

Published: January 31, 2012

Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.

NBA the latest to face patent infringement suit over SMS activities

Published: January 27, 2012

It is not just technology companies that are the subject of mobile-related patent infringement lawsuits these days. Increasingly, the mobile marketing activities of media companies, retailers, sports leagues and others are also the focus of such suits.

How would Klout Mobile shake up mocial marketing?

Published: January 27, 2012

Mobile marketing and social media are continually being linked to each other with more consumers accessing social media sites on their mobile devices. So, how would a mobile component to social tracking tool Klout mix up mobile social marketing?

Mars M&Ms stirs up hype for new product launch via mobile ads

Published: January 26, 2012

Candy giant Mars is using mobile ads for its M&M brand to intrigue users about a new line of candies being launched during the upcoming Super Bowl.