Tag: GE

Total Results: 1262

Get ready for considerably higher mobile marketing budgets in 2012

Published: January 13, 2012

Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.

Expect a lot of mobile mergers and acquisitions in 2012: Coady Diemar

Published: January 13, 2012

Mobile merger and acquisition activity increased significantly last year and is expected to grow again in 2012 as mobile continues to be a key driver of consumer behavior, according to investment bank Coady Diemar Partners.

Are mobile marketing firms under threat from in-house acquisitions?

Published: January 12, 2012

With big retail brands such as Walmart, Amazon and eBay making hefty investments to take their mobile marketing development and management in-house, where does that leave service providers?

Mobile paid search clicks, spend jump in Q4

Published: January 12, 2012

Mobile paid search put in a stellar performance in the fourth quarter of 2011 with a pair of new reports indicating mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent.

Five strategic tips to make mobile work for you in 2012

Published: January 12, 2012

By Angelo Biasi

The potential and opportunity of mobile marketing is astounding to professional and do-it-yourself marketers of all levels.

Android captures 83pc of mobile gaming: study

Published: January 11, 2012

Android continues to lead the pack in mobile gaming with 83 percent of the activity taking place on the operating system, according to a study from MocoSpace.

Samsung intent-to-buy nearly triples while iPhone remains a leader: study

Published: January 10, 2012

Consumer interest in purchasing a Samsung smartphone has nearly tripled since the fall, while demand for the Apple iPhone remains strong even more than two months after the new iPhone 4S was released, according to new data from ChangeWave Research.

Acer ramps up tablet strategy as usage trends sharpen

Published: January 6, 2012

Industry experts are predicting that 2012 will be the year that tablets take over and manufacturers are listening. Yesterday Acer released its Iconia Tab A200 with a pretty little price tag of just $329.99.

What mobile's 2011 M&A activity means for 2012

Published: January 4, 2012

Mobile marketing was the most active segment within digital advertising for mergers, acquisitions and investments in 2011, according to a new report from marketing and media investment bank Petsky Prunier.

Volkswagen makes media buy on new USA Today Kindle app

Published: January 4, 2012

Volkswagen is ramping up its mobile advertising strategy as the launch sponsor of the USA Today Kindle Fire application.