Tag: GM

Total Results: 152

Cars.com Super Bowl ad generates 6,500 app downloads in 1 day

Published: February 9, 2010

Cars.com ran an ad on CBS during the Super Bowl that drove 6,500 downloads of its recently launched mobile application in a single day.

SpotCrime eyes brand extension with first mobile app

Published: January 11, 2010

SpotCrime is taking its crime map services mobile with a new augmented reality iPhone application meant to extend the brand.

GM’s OnStar aims for greater connectivity with Chevy app

Published: January 8, 2010

General Motors is letting owners of the Chevrolet Volt control the electric car and monitor its battery charge level using a mobile application.

Augmented reality revenues set to reach more than $700M: Juniper

Published: January 7, 2010

Juniper Research is predicting that revenue from augmented reality will go from a predicted $2 million in 2010 to $732 million in 2014.

Stella Artois extends brand with augmented reality bar guide

Published: December 28, 2009

Worldwide beer brand Stella Artois has launched an augmented reality bar guide application.

7-Eleven rolls out mobile marketing test campaign in 200 stores

Published: December 10, 2009

7-Eleven Inc. is testing a mobile marketing campaign in San Diego, with approximately 200 of its stores participating in the program.

IKEA uses augmented reality to launch PS furniture collection

Published: November 26, 2009

To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.

Jack in the Box drives customer interactions via mobile social network

Published: November 24, 2009

Quick-service restaurant chain Jack in the Box, automaker GM’s Chevrolet and musical Jersey Boys are running ads via mobile social network Brightkite.

Focus Features sponsors augmented reality social networking app

Published: November 13, 2009

Focus Features is using Metaio’s new Junaio augmented reality iPhone application to advertise films such as “9” and “Coraline.”

Cadillac launch sponsor of Pandora Android app

Published: November 9, 2009

GM’s Cadillac is the exclusive advertiser on Pandora Media Inc.’s launch of its latest mobile marketing platform for Google’s Android smartphones.