Tag: GM

Total Results: 152

GMC, Volkswagen expand smartphone strategy with Android ads

Published: July 30, 2010

Automakers General Motors Co. and Volkswagen have flocked to Time.com’s new application to connect with the fast-growing Android audience.

Time Out New York Kids enhances magazine experience with augmented reality

Published: July 27, 2010

Time Out New York Kids has enhanced its August cover with mobile augmented reality, letting users unlock video and 3D content via their mobile device.

OnStar lets drivers control vehicles via mobile

Published: July 26, 2010

OnStar is letting owners of 2011 Chevrolet, Cadillac, Buick and GMC vehicles control key functions of the cars by using their smartphone.

Americans want to move toward an opt-in paradigm: panelist

Published: July 2, 2010

NEW YORK - While mobile is a relatively new medium for marketing, some of the same rules that apply to other traditional channels apply here as well.

Time Out New York enables augmented reality for editorial content

Published: June 21, 2010

Time Out New York is incorporating mobile augmented reality in its “Summer Drinking Special” issue, letting readers unlock summer discounts and deals by pointing their device.

Overcoming legal hurdles of mobile marketing

Published: May 24, 2010

Some challenges to mobile marketing are the permission-based nature, the lack of space for disclosures and the absence of regulation unique to the medium.

Did AOL allegedly destroy evidence to avoid liability in patent lawsuit?

Published: May 19, 2010

Augme Technologies is claiming that AOL destroyed evidence to shield itself from liability in regards to a patent-infringement case involving AOL-owned Tacoda.

Augmented reality is next big thing in mobile advertising: CTIA panel

Published: March 26, 2010

LAS VEGAS - Incorporating mobile augmented reality into games, applications, advertising and other mobile sectors is changing the way the world is viewed via the mobile phone, per CTIA panelists.

Where are the legal minefields in mobile marketing?

Published: March 8, 2010

NEW YORK – Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.

Disney targets families with Craft Finder app

Published: March 1, 2010

Disney launched the free app “Craft Finder: Great Crafts from Disney FamilyFun” for iPhone and iPod touch to encourage mothers and children to engage with the brand in a new way.