Tag: GMC

Total Results: 7

Noteworthy 2011 mobile advertising campaigns

Published: December 2, 2011

Mobile advertising in 2011 matured drastically as marketers became more accustomed to the channel.

GMC mobile search effort results in 44pc lift in purchase intent

Published: November 18, 2010

LOS ANGELES – A Microsoft Advertising executive who keynoted the Mobile Marketing Association's Mobile Marketing Forum stressed the importance of shaping a mobile search strategy to help consumers make decisions.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

GMC, Volkswagen expand smartphone strategy with Android ads

Published: July 30, 2010

Automakers General Motors Co. and Volkswagen have flocked to Time.com’s new application to connect with the fast-growing Android audience.

OnStar lets drivers control vehicles via mobile

Published: July 26, 2010

OnStar is letting owners of 2011 Chevrolet, Cadillac, Buick and GMC vehicles control key functions of the cars by using their smartphone.

ESPN The Magazine mobilizes print ads

Published: October 9, 2008

ESPN The Magazine has released a magazine with fully interactive advertising powered by SnapTell, a provider of image-recognition-based mobile marketing services.

Mobile CRM to integrate with other channels

Published: February 5, 2008

While mobile CRM is still in its infancy, trends indicate that marketers in 2008 will slowly but surely add a mobile component to their loyalty marketing efforts.