Tag: GQ

Total Results: 10

Conde Nast caters to changing audience preferences with Android editions

Published: February 22, 2011

Continuing its foray into cross-platform publishing, media mogul Conde Nast will use Google’s Android 3.0, a.k.a Honeycomb, to sell digital editions of its magazines.

Conde Nast takes fourth place: 2010 Mobile Publisher of the Year

Published: October 19, 2010

Advance Publications’ Conde Nast Publications has placed fourth in Mobile Marketer’s Mobile Publisher of the Year awards.

Acura taps 2D bar codes to activate print ad campaign

Published: October 1, 2010

Honda’s luxury brand Acura is running print ads featuring 2D bar codes to encourage consumers to engage with the brand across various channels and schedule a test drive.

Unilever breaks largest US multichannel ad program using mobile bar codes

Published: June 23, 2010

Unilever rolled out a multichannel marketing campaign featuring mobile to promote the launch of the newest addition to the Axe fragrance portfolio, Axe Twist.

Calvin Klein goes beyond mere banners in GQ app sponsorship

Published: June 4, 2010

Calvin Klein has integrated its own content into GQ magazine’s Style Picks application via a sponsorship that hardly feels like advertising.

How mobile is evolving the media business

Published: May 12, 2010

The once-static media landscape is evolving with the advancement of mobile technology, giving advertisers more options.

Conde Nast's GQ iPad issue lets advertisers serve interactive ads

Published: April 8, 2010

Conde Nast's GQ April issue for the iPad is giving advertisers the option of making their static ads more interactive.

Conde Nast’s GQ app surpasses 12,000 downloads

Published: January 22, 2010

Consumers have downloaded more than 12,000 copies of the application version of the January issue of Conde Nast’s GQ that features pop singer Rihanna on the cover.

Mobile Commerce Daily - Ralph Lauren sponsors Conde Nast’s GQ fashion app

Published: December 14, 2009

Today in Mobile Commerce Daily: Ralph Lauren sponsors Conde Nast’s GQ fashion app and MGive, Teleton MexAmerica raise more than $200K via mobile.

Grey Goose, Gillette to run ads within GQ iPhone app

Published: October 26, 2009

Conde Nast’s GQ magazine is going mobile for its much-hyped December issue featuring the annual “Men of the Year” story, and brands such as Gillette and Grey Goose will be advertising.