Tag: Gam

Total Results: 223

EA exec: Users spend more time playing games on iPhone than talking

Published: May 11, 2012

NEW ORLEANS – An EA executive at the International CTIA Wireless 2012 conference said that games are a big business and getting even bigger on mobile.

Gamefly exec: More than 60pc of emails opened on mobile

Published: April 25, 2012

SAN DIEGO - A Gamefly executive at the Mobile Shopping Spring Summit said the company has passed the tipping point with mobile email opens.

Planters snacks on mobile to support new nut mix

Published: April 20, 2012

Planters, a division of Kraft Foods, is running mobile ads within the Men's Health mobile applications to promote its new nut mix.

Hunger Games iPad ad units deliver 5pc click-through rate

Published: April 19, 2012

Lionsgate tapped mobile marketing to build excitement with a younger audience before and after the recent release its new film "The Hunger Games," resulting in record-breaking mobile ticket sales.

Procter & Gamble’s Herbal Essences debuts new product with mobile ads

Published: April 9, 2012

Procter & Gamble’s Herbal Essences is using mobile ads as a launching pad for a new line of hair-styling products.

Lionsgate promotes The Hunger Games through mobile, social ad campaign

Published: March 22, 2012

Lionsgate is revving up consumer engagement for its much-anticipated film “The Hunger Games” through a new mobile advertising campaign that marries mobile and social.

Procter & Gamble’s Cover Girl taps mobile advertising for product launch

Published: February 27, 2012

Procter & Gamble’s Cover Girl is promoting its new Blast FlipStick lipstick products through an interactive mobile ad.

Procter & Gamble’s Tide pushes mobile in product launch campaign

Published: February 16, 2012

Procter & Gamble’s Tide brand is continuing to prove it is a powerful force in mobile with a campaign that promotes the company's new Tide Pods detergent products.

Olay taps mobile advertising to bolster product awareness

Published: February 14, 2012

Proctor & Gamble’s Olay skincare brand is using mobile advertising to target tech-savvy moms who are looking for quick beauty tips and products.

Subway sponsors mobile game to attract Super Bowl viewers

Published: February 1, 2012

Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.