Tag: Gannet

Total Results: 16

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

The National Breast Cancer Foundation uses in-app ads to drive awareness

Published: October 3, 2011

The National Breast Cancer Foundation is using mobile in-app ads as part of an integrated multichannel campaign to raise awareness for the early detection of breast cancer.

How HTML5 is changing the face of mobile

Published: March 9, 2011

HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking.

USA Today exec: Tablets are a game-changer for media business

Published: February 23, 2011

NEW YORK - An executive at Gannett Co. Inc.’s USA Today said that tablets are changing the face of mobile and are a game-changer for media companies during a presentation at Mobile Marketing Day.

Dodge targets USA Today iPad audience with mobile display ads

Published: January 26, 2011

Automaker Chrysler Group LLC’s Dodge brand is advertising within Gannett Co. Inc.’s recently updated USA Today iPad application.

Costco exec: Mobile cannot be left untouched

Published: December 10, 2010

A Costco executive said that a multichannel mobile strategy bridges online and warehouse shopping.

Gowalla partners with USA Today for travel content, upgrades apps

Published: July 7, 2010

Gowalla has teamed up with Gannett’s USA Today to bring airport guides and other travel information to its platform and upgraded its various smartphone applications.

Monetizing mobile content is key issue for media brands: panelists

Published: July 1, 2010

NEW YORK – Lucky Magazine, MTV, Sports Illustrated and Gannett Digital executives said that mobile has the potential to cannibalize print the same way the wired Web did.

Mobile has a channel for every publisher objective: panel

Published: July 1, 2010

NEW YORK - From SMS and mobile-optimized email to the mobile Web, applications and video, publishers must decide which mobile channels best fit their business model. Where to start?

USA Today, Clear Channel, TONY run StarStar Mobile Dial Code campaigns

Published: June 22, 2010

USA Today, Clear Channel Radio and Time Out New York tapped Zoove’s StarStar Mobile Dial Codes to run interactive mobile marketing campaigns.