Tag: Gap

Total Results: 15

Gap attributes tripled online conversions to mobile commerce

Published: October 14, 2011

Specialty retailer Gap Inc. claims that the increase in shopping on its mobile site is one of the major reasons why it has tripled its online conversions in the last year.

Lego sees 1.3pc click-through-rate with mobile video ads

Published: August 17, 2011

Toy manufacturer Lego saw a 1.3 percent click-through-rate after running a series of mobile advertisements on Google’s mobile ad network, which led consumers to a 30-second video.

Gap brings static ad to life via mobile bar code integration

Published: August 8, 2011

Gap is bolstering its mobile presence by placing mobile bar codes on its static ad in Glamour magazine and offering consumers a discount when they scan the tag.

Gap exec reveals more aggressive mobile budget plans for 2012

Published: May 2, 2011

SAN FRANCISCO – A Gap executive at the Mobile Shopping Summit said that the mobile phone is an ideal canvas to engage consumers with and for that reason his company will have a more aggressive budget allocated to the medium next year.

Watch out Groupon: Visa bets on mobile deals space

Published: April 22, 2011

Visa is delivering real-time discounts to mobile consumers when and where they shop, which means the financial services company is now competing with the likes of Groupon, LivingSocial, foursquare, Facebook and eBay.

Ritz Camera tests new location-based ad platform to drive foot traffic

Published: December 16, 2010

Brands such as Ritz and Wolf Camera, Gap, Clinique, Hewlett-Packard and Groupon have partnered with JiWire to run location-targeted advertising campaigns.

Gap Casting Call contest relies on mobile app to encourage participation

Published: September 30, 2010

Preppy retailer Gap is using the mobile channel to encourage participation in its annual Casting Call contest that seeks the next faces of babyGap and GapKids.

The rise of location-based personalized shopping

Published: September 20, 2010

By Wilson Kerr

What if you owned a small restaurant and I could generate $160,000 for you with just two location-based mobile campaigns?

Mobile Commerce Daily - Gap, Banana Republic serve exclusive mobile coupons via app

Published: December 16, 2009

Today in Mobile Commerce Daily: Gap, Banana Republic serve exclusive mobile coupons via app and Waterford Crystal extends brand to mobile with new app.

Mobile Commerce Daily - Gap announces winners of iPhone app contest

Published: November 16, 2009

Today in Mobile Commerce Daily: Gap announces winners of iPhone app contest; Point Inside app helps consumers navigate more than 70,000 stores; ClairMail, Misys partner in mobile banking.