Tag: Gap marketing
Total Results: 2
- Do ad agencies get mobile?
- Published: June 2, 2008
- That’s a question that often comes up when discussing hurdles that service providers face when trying to pitch advertising agencies on mobile programs their clients should run.
- Mobile is gap marketing
- Published: May 19, 2008
- What’s the mindset of consumers when they are on the mobile phone? What’s their approach to mobile content, commerce and marketing? How to tap into that? The answer lies in gap marketing.
