Tag: Gary Schwartz

Total Results: 38

Clienteling: The fast shopper in a slow store

Published: February 6, 2012

By Gary Schwartz

Shoppers are natively an impulse consumer. They buy, in what retailers call, “5 by 5” (five seconds by five feet). At home they may write out lengthy shopping lists and do hours of research on products, but in the store, 80 percent of their basket is full of products bought on pure impulse.

Still stuck on selling first-generation retail

Published: January 26, 2012

By Gary Schwartz

Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.

Unbanked banking on mobile: From Kitwe to Cleveland

Published: January 13, 2012

By Gary Schwartz

Can mobile business models and banking solutions from Africa be transported to main street North America, where there are approximately 60 million people unbanked or under banked?

Amazon and the end of the book

Published: January 9, 2012

By Gary Schwartz

While Amazon erodes the viability of the physical store, the Amazon storefront is fast becoming confusing to navigate, and it is a slippery slope for authors.

Top 10 forecast for 2012: What about Apple and NFC?

Published: December 30, 2011

By Gary Schwartz

In a season where every second tweet and Google+ post is a look-back or forward at the “mobile” year, it is sometimes difficult to navigate all the insights.

Carrier IQ and Starbucks?

Published: December 22, 2011

By Gary Schwartz

Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.

Conjugating mobile: Facebook as Big Brother

Published: November 28, 2011

By Gary Schwartz

A loving sign is when nouns become a verb and we “Google”, we “Skype”, we “Facebook”, we “TXT”.

Why your next phone may be Windows

Published: November 11, 2011

By Gary Schwartz

Mobile phones are only used for an average of 18 months before dropping down toilets, falling on tables and general wear-and-tear drives the consumer back into the buyers’ market. For fashion- and trend-conscious consumers, this cycle is probably shorter.

The battle for Mr. Costanza's exploding wallet

Published: November 7, 2011

By Gary Schwartz

Although pundits debate trading the cowhide wallet for the phone, the 2011 consumer has already more than one wallet. Every time we store a credit card on a Web site, we are creating a new wallet and a new check-out relationship.

Book excerpt: The Impulse Economy

Published: November 2, 2011

By Gary Schwartz

Brand marketers and retailers compete for mind share. They woo their shoppers by price and brand affinity. These retailers segment shoppers into groups that have profiles, patterns and names.